Oceanic Catering has over 20 years experience as a world-leading marine hospitality and catering specialist. From merchant shipping and offshore to leisure and boutique expedition cruises, Oceanic Catering offers a diverse range of services including provisions management, tailored hospitality, medical management solutions and more.
With training centres and offices in 16 locations around the globe, Oceanic Catering provides bespoke solutions to its clients, while ensuring the welfare of seafarers with the provision of healthy, nutritious meals that accommodate all forms of dietary needs and cultural/religious requirements.
Oceanic Catering supports clients across all sectors of the industry and serves over 39 million meals on 1,500+ ships each year. They have world-class training facilities preparing staff for work in diverse conditions and the company’s brand values are focused on attention to detail and high-quality service.
It was essential for these key attributes to be reflected quickly and efficiently in their website and across their various marketing materials. As part of V.Group, any new advertising, online content and visuals needed to be on-brand, but clearly state the values of the individual organisation.
Priority Pixels were tasked with designing, creating and delivering a new website and a range of traditional and digital marketing tools following the existing brand guidelines and reflecting the unique, world-class status of Oceanic Catering.
Oceanic Catering offers extensive marine based provisions services across the world and has multiple training facilities preparing staff for work in all conditions on a diverse cross section of vessels.
As part of V.Group, Oceanic Catering’s new visual content needed to communicate their individual strengths and also reflect the brand guidelines of their parent company. Using this clear aesthetic structure Priority Pixels created a sleek new website unique to Oceanic but instantly recognisable as a member of the V.Group family.
Their requirements included a new website to showcase all aspects of the company’s activity and clearly communicate the brand values. The Priority Pixels development and design teams worked closely with Oceanic and their parent company V.Group to create a site that offers clearer information, enhanced usability and increased functionality.
A new menu to help customers quickly navigate the wide selection of services provided by Oceanic was an essential first step for the redesign. The improved site was built around the WordPress content management system which means that any new pages and fresh content can be added quickly and simply and be placed into appropriate menu sections. This helps to maintain the fluid, clean feel of the site and allows visitors to find the information they need with ease.
Useful infographics, stunning imagery and clear depiction of the company’s mission, vision and values help to quickly communicate the strength, experience and global reach of Oceanic without having to rely heavily on pages of text.
Oceanic Catering uses unique Digital Ecosystem software to support all operational activities and establish transparent communication with their clients and suppliers. Our graphic designers created short animations to demonstrate the functionality of the software to help existing clients and also showcase its benefits to potential new customers.
The new website also features comprehensive supplier and client portals, allowing individuals and organisations to log in securely. To deliver optimised security and ease of use in these sections, separate login areas were created allowing suppliers or clients to access essential information.
Along with a complete website overhaul, Oceanic Catering also needed new marketing materials and asked us to design and create a selection of large vinyl and smaller pop up banners, event stands, a detailed brochure and a range of traditional print ads. We used the brand’s colours and logos with library images owned by the client and worked closely with Oceanic and V.Group to ensure each item delivered the required tone and style and covered all their graphic design needs.
The comprehensive brochure was created to provide an overview and profile of the company and acts as a physical version of the new website. When attending networking or Expo events, the Oceanic team are able to showcase their range of services and give potential clients all the information they need in a useful format.
For these types of high traffic events our team designed and printed new pop-up banners and ‘back-wall’ stands for Oceanic to use. Both highlight the main services offered by the company and showcase their unique selling points and industry leading status. Each incorporated eye-catching designs and utilised professional images of Oceanic staff at work in a variety of settings.
A series of print adverts in varying sizes and formats completed the strategic marketing materials plan compiled by Priority Pixels. Our team used new and existing content and imagery to devise print messaging reflecting both the established brand and the new aesthetic direction.
Alongside the use of high-quality visuals across the re-designed website and print materials Oceanic also requested a new short information film to demonstrate their unique brand benefits and ethos.
We scripted a two minute sequence and used existing footage and high quality stock content to create a film that promotes the industry leading services offered by Oceanic Catering.
As with the website build and new print materials, the video is visually in line with company and group design features, logos, colours and textures. Sitting on the site it provides engaging information in a concise way and offers clarity and on-brand messaging; mitigating the need for large amounts of text.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.