Website design for a maritime travel management company

Global Marine Travel (GMT) is a travel management company for the maritime industry, founded in 2001. It books one way, refundable and changeable airfares for crew working in commercial shipping, offshore energy, cruise lines, superyachts and dry dock.

Visit website

Crewing managers and seafarers

The website had to work for two very different readers: the crewing managers who book travel for whole crews and the seafarers who need to find their booking or call for help at any hour.

Each division has its own page, so a crewing manager in cruise, offshore or yachting finds the service built for their sector straight away.

Open around the clock

GMT runs a 24 hour service. The header lists the phone number for every office and live chat with a travel expert is on every page.

GMT edits its own news, events and team profiles in WordPress without needing a developer.

How we got there

The challenge

GMT came to us after the V.Group acquisition. Its website needed to sit alongside the other V.Group brands while serving crewing managers, seafarers, cruise passengers and travel agents.

Crew travel runs around the clock, so people booking flights or checking a trip need to find help straight away.

How we designed it

We planned the site around the jobs visitors come to do. The Divisions menu takes a crewing manager in cruise, offshore or yachting straight to the page for their sector.

Travel Tools brings Check My Trip, Fly2C and marine and seaman tickets together in one place. Request a Quote sits in the main menu on every page.

The interface

The design follows the V.Group brand, so GMT sits comfortably beside the other group websites.

The header lists the phone number for every office, from Fort Lauderdale to Singapore. Live chat with a travel expert is on every page, on phones as well as desktops.

A page for every part of maritime travel

Each division has its own page: Commercial, Cruise Line Crew, Cruise Line Passengers, Dry Dock, Offshore and Yachting. A Travel Tools section explains marine and seaman tickets, links to Check My Trip for itineraries and introduces Fly2C, the GMT booking platform for crew movements.

Every airline partner has its own page, from British Airways to Qatar Airways.

We later added an Air/Sea landing page for travel agents who book flights for cruise passengers through CruiseLink, with a commission enquiry form behind it. We also set up Google Ads Enhanced Conversions on the enquiry forms so GMT can see which campaigns bring in quote requests.

An aircraft wing above the clouds at sunset

GMT locations, home and quote pages on desktop

Built on WordPress

We built the website on a custom WordPress theme with Advanced Custom Fields, running on Linux, Nginx, MySQL and PHP.

The theme gives GMT its own templates for divisions, airline partners, news, events and team profiles, so its team adds and updates pages without a developer.

What we built	Detail
Custom theme	A WordPress theme designed in line with the V.Group brand.
Division pages	Six pages, from Commercial to Yachting.
Travel Tools	Marine and seaman tickets, Check My Trip and Fly2C.
Airline partners	A page for every airline partner.
Air/Sea	A landing page and commission enquiry form for travel agents.
Conversions	Google Ads Enhanced Conversions on the enquiry forms.

We're a marketing agency for the shipping industry

Priority Pixels are a marketing agency for the shipping industry, offering a full suite of services, including web design, SEO, and paid media, all tailored to support your unique goals. With extensive experience working alongside leading maritime organisations, we understand the complexities of the shipping sector. If you have any projects where you could use expert guidance, we're here to help. Don't hesitate to reach out; we'd love to be part of your journey!