About Global Marine Travel

www.flygmt.com

Global Marine Travel was formed in 2001 and provides comprehensive travel management services for both one-off, dry-dock, new-build or regular crew rotations in all sectors of the marine industry including: cruise, private yacht, commercial, contractors, vessel managers, surveyors, and offshore workers travelling from their homes to their vessels and back again.

Not only do they help fly crews to and from different countries for work, but they also have a full portfolio of services, such as hotels, visas, car rentals, rail, private charters and more. GMT has a team of dedicated staff on call 24 hours a day, 7 days a week, offering excellent customer service to seafarers all over the world.

What we did

In February 2019 Global Marine Travel merged with V.Group, the world-leading independent provider of maritime support services. Now a part of this leading group, they wanted their new website to reflect their world-class status and match the branding of the parent company.

Global Marine Travel needed a new website to reflect their merger with V.Group and allow their clients to enquire about their travel plans and the services they offer.

  • Website Design & Development
    A redesign of the website to allow for easy navigation and to follow the brand guidelines of the parent company.

To keep the website in line with the branding of parent company V.Group, our WordPress development team designed a fully responsive website within the company brand guidelines that kept the ethos of Global Marine Travel. By attaching a simple to use content management system, Global Marine Travel can easily update and add new content.

With clients all over the world, it is important for those clients to be able to quickly and easily get in contact with Global Marine Travel. By integrating a live chat feature, both existing and potential clients can contact Global Marine Travel 24 hours a day, 7 days a week. This feature allows for seamless communication and for Global Marine Travel to maintain its world-class service.

Being a company that operates internationally, Global Marine Travel has offices in various countries around the world. To make it easier for their clients to find the phone number of the office that they need to contact, our web developers added a scrolling banner at the top of the website with the phone numbers of all the global offices and headquarters. These details are also available next to the contact form that appears on all pages of the site. Making this information easily accessible improves the overall UX of the website. It can also function as an alert system in emergencies, turning red and notifying website visitors on important travel updates.

As a travel company, Global Marine Travel often attend events and expos, such as boat shows, to promote their company and the services that they can offer to seafarers. We designed and developed an Event area on the site helping Global Marine Travel to showcase these high profile events. All designed within the content management system, allowing them to add and remove events with ease.

Technologies Used

HTML5 logo CSS3 logo jQuery logo MySQL logo PHP logo WordPress logo
Google Analytics logo Google Search Console logo

Key Stats

300k seafarers transported each year
52% increase in website users
22% improved website bounce rate
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