Pinterest is one of the fastest growing social networks on the Web today. The network started out as a small photo sharing website and became incredibly popular relatively quickly. The core demographic of Pinterest is women that are in the 20+ age range. These particular users share anything from wedding dresses and make-up to handicrafts and DIY projects.
The Pinterest demographic is one that spends a lot of money. Unlike other social networks, which tend to encourage sharing of thoughts, opinions and jokes, Pinterest users come to the site with a different mindset. When they are browsing the site, they’re looking for things that catch their eye. Some users want ideas for recipes or craft projects, others are looking for clothes, jewellery, furniture, or gadgets. Once you understand that Pinterest is an aspirational site, and that its users actually want to be sold to, it becomes easy to see how you could use the site for affiliate marketing.
Pinterest is a great place to try affiliate marketing, but it’s important to note that you can’t simply pin a picture of a product and then attach your affiliate link to it. Not only will such an approach simply not work, because Pinterest strips affiliate code from links these days using Skimlinks, but your content won’t attract a lot of attention.
To get people to look at your content, you need to understand what it is that users like. The content that does the best is:
Pinterest is not the place for “informative” content. If you want to put together a sales pitch and promote it on Pinterest, don’t try to pin pie charts from your presentations. Instead, pick something that will catch your user’s eyes while they’re scrolling through their home board, and then use that as a hook to get them to read your presentation on your blog.
Let’s look at the example of a company selling protein supplements. There’s no point pinning pictures of the supplement itself. The community on Pinterest might be interested in those products, but they don’t want to see a simple ad or a picture of a plastic tub. Instead, create a pin board called “Motivation” or “Fit Pics”, or even “Toned”. Choose keywords that get a lot of searches, and that have an active community of people posting pictures relating to them. Post pictures of athletes that your brand sponsors, or simple exercise guides, and link them back to posts that promote your product directly. Pictures of fit looking people are far more likely to get re-pinned, commented on and followed than pictures of boring looking products. You could do something similar with healthy recipes, or even skin-care products. Post pictures of the desired end result (a slim, healthy body, great skin, or someone performing feats of strength), and then promote the product in your blog post.
Don’t forget that Pinterest is a community. You’ll get a much bigger response to your pins if you share, re-pin and comment on other people’s stuff, as well as posting your own pins. Follow the pin-boards of some inspirational people within your niche, and try to be an active member of the community. It only takes a few minutes a day to participate in Pinterest, and it will pay off by driving interest in your own pins.
Amy currently helps to manage the ClickSure Complaints Blog. ClickSure is one of the UK’s leading affiliate networks and, having gained an incredible wealth of experience and knowledge with them, Amy likes to share her tips and advice through blog posts.
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