3 Essential WordPress Tips for Launching a Successful Website in 2019
Posted: 18th April 2019
It’s now easier than ever to start an online business – there are numerous tools that can help you set up a site in days or even hours at a fraction of the cost that it would have taken just a decade ago.
With WordPress alone accounting for a staggering 75,000,000 websites worldwide, it’s now a great time to start a blog or build an ecommerce store because, with the help of user-friendly platforms, you can create a website even if you haven’t got any coding experience.
But achieving success with your website is a different story.
The sheer number of websites means that most of them never gain any traction, so if you don’t want your site to sit without getting any visitors, you need to know the most important aspects of setting up a site correctly.
So, to get you started, let’s explore some of the key tricks & tips for creating a WordPress site that achieves the goals that you set out.
Take a User-First Approach
The success of your website largely depends on your ability to understand your audience and cater to its needs.
With so many websites competing for the attention of the same audience, you need to find ways to separate yourself from the competition, or you’ll have a hard time making progress and growing a consistent stream of traffic to your site.
The good news is that WordPress makes it easy to provide a convenient experience for your site’s visitors.
But where should you start?
Well, since more than half of all web traffic coming from mobile devices, your first task should be to ensure that your site is convenient to browse and navigate on any device.
Most newer WordPress themes are already responsive, which means that they can adapt to different screen sizes and offer a seamless experience to all of your site’s visitors.
There are even tools and plugins that allow you to turn your site into a mobile app, which is something you may want to consider if you want to cater to different browsing habits of your mobile audience.
Another important step is making your site secure to browse – today’s web users are very cautious about protecting their personal information, and expect websites to ensure that no data can be stolen.
A good step in the right direction is installing a Secured Socket Layer (SSL) certificate which encrypts user data and prevents any third-parties from accessing it.
Google has recently started penalizing websites without an SSL certificate by marking them as “Not Secure” when using the Chrome browser, so having it is an absolute must if you don’t want people to be afraid to click through to your site.
Finally, figure out a way to make navigation as simple as possible while at the same time making sure that people can easily find the information that they’re looking for.
Map out your website and take into account the next logical step that a site’s visitor should take, and then make sure that there’s a clearly visible button for doing that.
Also, make your contact information prominently displayed on all pages, as you don’t want to irritate your visitors by not offering a convenient way to reach you.
Create Top Quality Content
You probably heard the phrase “content is king” at least once or twice, but while it may be overused, it still holds true today, when there are more opportunities than ever to create engaging content for your audience that gets them to take action.
After all, just because you start a blog, doesn’t mean that anyone’s going to be interested in reading it – there are plenty of options to choose from in almost any niche, so if you don’t bring anything new to the table, you won’t attract many readers.
Therefore, your first step before you write a single word should be performing a thorough analysis of the current landscape in your niche.
You need to figure out what the best blogs and thought leaders in your field are talking about, how they are creating their content, what gets the most attention, and anything else that could be relevant.
Then, you’ll have a much better understanding of how high the bar is for the quality of the content that you need to create, and might be able to discover opportunities for covering areas that are neglected by others and carving out your own niche in the process.
Another thing to consider how to present the topics that you want to cover – although creating a blog and writing articles seems like the simplest choice, you should consider creating complementary videos and even infographics to make sure that you’re catering to the needs of people with different content consumption habits.
Finally, when creating content, always include a relevant and persuasive call to action – you need to encourage your readers to remain on your site, and so you have to tell them exactly what to do next if you want them to stick around for more.
Make the Most of SEO
Even though there are plenty of ways to generate traffic to your site, few can offer the same cost-effectiveness as Search Engine Optimization (SEO).
If you take the time to create and execute a comprehensive SEO strategy, you can attain high rankings for relevant keywords in a matter of month and gain an unlimited stream of targeted leads for your site that won’t cost you a dime.
However, since SEO has such potential, achieving success with it is not easy – there are a lot of websites competing for the same lucrative spots, and so you’ll need to find ways to separate yourself from others and have an effective strategy in place if you want to succeed.
Luckily, if you can make your site user-friendly and produce top-quality content, which we discussed in the previous two sections, you will be well on your way onto reaching the top of the rankings for the relevant keywords in your niche.
As we already discussed before, Google wants to ensure the best possible experience to its users, and that includes displaying the most relevant results in the search engine results pages (SERPs).
And two of the most important deciding factors for which sites get ranked higher are the safety and authority of a website and the relevance and quality of the content that is on it.
The first part of the equation involves making your site easy to browse on any device, safe from third-party attacks, and clear in its structure.
The second part is a bit more tricky – you have to produce content that’s not only better than what your competitors are producing but also need it to be shared by other relevant sites, as that shows Google that the content is useful.
If you create quality content, over time you should start getting backlinks naturally, but until then, you need to take a proactive approach.
One good way to attain valuable backlinks is to offer to write a guest post on an established website in your niche.
That way, they get a valuable and insightful article that they can share with their readership, and you get a backlink to your site, giving you valuable SEO juice and probably some direct traffic from the website as well.