Online adverts and marketing can feel confusing at the best of times. That is why our expert team are here to help. We treat your online advertising like a science which means we do thorough research, planning and assessment for each campaign regardless of size and spend. We keep you informed and involved at all stages, helping you to make educated decisions about your campaign. We can walk you through how we manage your digital strategy including understanding how algorithms work, audience targeting and attribution models. Every part of your digital plan is designed to help you achieve the best results possible within your marketing budget.
At Priority Pixels we offer you monthly reporting which allows you to see how your Cost-Per-Action (CPA) campaign is performing. We’ll let you know how different metrics affect your campaign and make sure you understand these metrics, how they relate to each other and how we can adjust your campaign to make it more effective. Keeping you up to date and informed about your online marketing strategy is beneficial to everyone involved and means we can offer you the best possible service and advice. This is why our digital marketing clients trust us with their campaigns and why many stay with us year after year.
What does this mean? It means that Priority Pixels are a Google Partner Agency and as a registered and approved business we have early access to market-leading industry insights, emerging digital trends and exclusive beta-stage use of new paid search tools and innovations. Below you will find more detailed information on the variety of services we offer including PPC strategies, audits and cost management, Google Ads and Keyword Research, Conversion Tracking and Social Media marketing campaigns.
Every organisation is different. This is why you need a digital marketing strategy that is tailored to your needs and your budget. Our CPA team specialise in putting together intelligent and responsive campaigns that are customised to you. You are spending your hard-earned money with us and we take that responsibility very seriously. At Priority Pixels we regard you as a partner and will work with you to create the best combination of digital sales tools to meet your goals.
Our creative team have years of experience writing digital ad copy that appeals to the right target audience. We will help you to devise an effective ‘Buyer’s Journey’ that helps you and your customer achieve a positive outcome. Your ads will be continually evaluated and updated to meet your developing goals and to reflect changes in customer behaviour and engagement.
Taking time to understand your goals and business plans is part of our in-depth research and in the long run this detailed planning and development delivers better leads for you. At Priority Pixels we have dedicated keyword specialists who work within your budget to secure the best results. We provide detailed competitor analysis as part of our plan and look at ways for you to win market share and boost your profile. As with all aspects of the digital strategies we create, we can rapidly adjust any aspect of it, responding quickly to the needs of you and your customer base.
Understanding your target audience is crucial for us to develop a campaign that reaches your perfect client in an authentic way. Different customer bases, demographics and on-line tribes occupy a selection of varied digital spaces. We know how big an impact you can make using the right kind of campaign on the right kind of platform and we will help you to work out where your ads and your budget will work best. Whether that’s Facebook, YouTube, Twitter, Instagram, Pinterest or a combination approach.
Continual evaluation is the key to a well-run and effective PPC campaign. As part of our commitment to you we regularly assess the success rate of any marketing scheme we undertake for you and make recommendations for improvements. We can help if you have a long standing campaign elsewhere that needs to produce better results or if you have been doing your PPC in-house, we can advise on ways to make your strategy run more smoothly.
Our goal is for you to achieve quality results and an excellent return on your PPC investment. This is why we undertake Cost Management for every campaign we oversee. From the start we
determine which keywords are likely to yield the most effective and efficient results for your brand and when the campaign is set, we monitor the outcomes and report those results to you. We’ll make recommendations for any changes, additions or improvements, ensuring you get the best value for money.
Removing barriers so that customers have an easy and smooth ‘Buyer’s Journey’ is what we do best. Our PPC and Conversion experts have years of experience in making sure that initial click interest is converted into a positive result for both you and your customer. Seamless transitions, easy to navigate sites and results-driven ads are our specialities. We can track, analyse and report back on all interactions with the content we create for you, keeping you informed and in control of your digital identity.
Google Ads is the advertising platform offered by the search engine Google. It was previously known as Adwords and it currently delivers 33% of global digital advertising revenue and accounts for 97% of Google’s earnings. There is no doubt it is the biggest player in online advertising which is why our team have become experts in creating Google Ad strategies that win results for our clients.
A successful Google Ads campaign can see companies earning £2 back for every £1 they spend on their advertising. These results are primarily due to the volume of traffic that Google processes every day.
In a nutshell, Google Ads allows you to compete with other companies advertising in your field by bidding on the search terms you have chosen for your adverts. Extensive research of these terms by our in-house team allows us to make sure your ad lands in front of the right customer for you. We plan your campaign with minute precision and in-depth industry knowledge to deliver highly targeted and quality visitors to your website.
Using our monthly reporting approach we can assess how any campaign is performing and make recommendations for any optimisation that will bring you more customers at a lower price.
Facebook Ads are constantly evolving and offering more and more detailed targeting options and analytics to advertisers. The data that Facebook collects from users means that ads on the platform can deliver a highly relevant audience for your products and services.
Customers can be targeted by demographic, location, interests, engagement and online behaviour among other things. Using Facebook Ad templates we can also help you to create adverts for a specific purpose or action for example achieving increased physical footfall to a local shop or delivering targeted customers to a specific area or product on your site.
For many of our clients we have optimised brand recognition by creating custom Remarketing ads on platforms like Facebook. Essentially this allows you to reach an audience base who have engaged with your brand on a previous occasion, reminding them of your products and building a deeper bond with your organisation.
YouTube is the World’s Second Biggest Search Engine. Every few seconds 24 hours worth of content is uploaded to this platform creating an endless source of entertainment and information for its vast and highly engaged audience.
There are a number of YouTube ad formats that we use to create marketing content for our clients. As this platform is constantly evolving and innovating with new ways to reach your targeted customer base, we adjust and improve our approach to take advantage of these developments.
Targeting options on YouTube are indepth and include audience demographics, interest areas, affinity and behaviours, life events, in-market audiences, remarketing, placements, keywords and topics. This can feel overwhelming if you are new to advertising on YouTube. At Priority Pixels we are used to walking new clients through this process, helping them navigate the complexities of online ad content and making sure their digital budget works as hard as possible.
We can help you optimise your output, achievening viewers that meet your audience targets and delivering a greater return on your investment.
Twitter delivers a lot of plus points for advertisers and top of the list of positives is cost. Advertising on Twitter can be a much more cost effective option than other PPC routes especially when you take into account how targeted your ads can be.
Using Twitter Advertising we can help you to promote your account or even a single tweet with highly flexible features including targeted keywords, tweet placement and account appearance. You will be able to target specific hashtags, even incredibly niche ones, giving you an extra layer of audience filtering.
You really can make a big impact on this platform even with a small spend. Our digital advertising experts have lots of experience putting together successful Twitter campaigns and are on hand to help you make the most of the dynamic ad options available.
Twitter is a great space for advertisers because of the flexibility it provides and using it will help you to assess whether you are reaching your specific target audience.
It also offers something the others do not.
On Twitter, an advertiser will only pay for the measurable performance of the ad or the marketing objective in question. For example, if you run a ‘Followers’ campaign you’ll only pay for those people who actually click and Follow your account. In this way any additional or Organic Impressions, Follows and Interactions are a free bonus for you.
The Priority Pixels team put together Twitter campaigns every week for a diverse range of clients, it’s a platform we highly recommend because of the exceptional return on your marketing investment.
LinkedIn is a networking site for working professionals and although the user interface isn’t as aesthetically pleasing as Facebook, YouTube or Instagram the usership is large and highly engaged. Currently a staggering 80% of B2B leads are created through LinkedIn and B2B advertisers have been quick to adopt this platform with 94% of them using the site to distribute content to a target audience.
The platform provides a selection of advertising options including among others; text and image based ads, sponsored content and InMail solutions. LinkedIn enables advertisers to generate leads, enhance website traffic and build brand awareness and loyalty.
Ad options on LinkedIn are comparatively less sophisticated that on other platforms, however we believe that your marketing portfolio should aspire to a range of bespoke and targeted content. If your customer base is active on LinkedIn, we have the tools to create clever solutions which will engage and inspire them.
Although Instagram has a reputation for launching solo influencers, one third of the platform’s most viewed ‘stories’ are from businesses and charities.
Instagram is undoubtedly The Visual Platform, with emphasis on high quality imagery that speaks to an aware, engaged and active audience.
We can help you explore the many ways that Instagram offers to speak to your core demographic, from sponsorship and still or moving image based ads to carousel content.
Instagram is owned by Facebook which means it echoes the Facebook Ad approach. We can help you to cross-market between the two platforms as well as using our in-house creative team to develop bespoke imagery for your accounts.
A huge 60% of consumers discover a new product or service via Instagram and a staggering 75% are motivated to take action having been inspired by a post or story.
Instagram is an essential part of the digital marketing toolbox and our team can advise you on the ways your business can benefit from a presence on this stylish platform.
We work with you in every sense of the phrase. Guiding you through the complexities of online advertising and offering our experience and know-how to get you the outcomes you need. We are proactive and efficient and our team are happy to answer any technical questions. Keeping you informed and up-to-date makes our job easier and we’re keen to hear any ideas you have for your campaign.
Research, planning and laser focus on your goals. These are the keys to delivering you the best results from your digital campaign. Continually monitoring and updating your plan will keep your ads fresh and relevant in a busy and evolving marketplace.
The Priority Pixels team is here to help and no question is too simple or complex. You’ll be allocated a specific account manager for your campaign who will be your dedicated point of contact and will ensure you have all the information you need to make informed decisions.
Let us know how often you’d like to see campaign reports and we’ll set it up for you. Your account manager will be in charge of feeding back relevant content and monitoring to you and we can make sure you have 24/7 access to your ad information if you need it.
As the name suggests, paid advertising is a digital marketing tool used to drive traffic to a website. In simple terms, advertisers, usually on behalf of a business or organisation, will bid in digital auctions to show their ads on a specific channel, platform, website or network.
Paid advertising is also known as PPC, which is short for pay-per-click.
On Google, paid advertising is displayed at the top of the page above the organic search results – known more commonly as SERPs, or search engine result pages.
The cost of your paid advertising campaign on Facebook will come down to the unique specifications of your strategies as well the niche your product and/or service occupy. For an accurate quote, contact the paid search team at Priority Pixels. We’ve been creating bespoke paid advertising campaigns since 2016 – and we’re always happy to help.
Pay-per-click advertising, known more commonly as PPC, is a hyper-targeted type of internet marketing. With PPC, an advertiser pays a small fee every time someone clicks on their ad. It is essentially a way of large and small businesses alike purchasing visits to their site for the purpose of driving traffic.
A PPC campaign is a hyper-targeted strategy where a digital marketing agency implements a bespoke paid advertising strategy across one or multiple platforms. This is usually implemented on behalf of a business or organisation who are looking to drive more traffic to their site.
The cost of your pay-per-click campaign will come down to the unique specifications of your paid advertising strategy as well your unique niche. For a truly accurate quote, it is best to contact a professional PPC agency such as Priority Pixels. Our paid search team have been creating bespoke PPC campaigns since 2016 – and we’re always happy to help.
In simple terms, Facebook is a social media platform that offers a pay-per-click marketing model for businesses and organisations. If you implement PPC on Facebook, you will be charged on clicks, as well as ad impressions, video views and other important components.
A PPC agency is a digital marketing agency that specialises in pay-per-click advertising. A PPC agency can help businesses increase their revenue, generate more leads and drive traffic to their site by utilising PPC advertising models and strategies. This can be done through Google Ads as well as a multitude of social media channels such as Facebook and Instagram.
Search engine marketing, known more commonly as SEM, is a specific form of digital marketing that involves the promotion of websites on search engines. This is done by increasing the visibility of a site through paid advertising.
In search engine marketing, advertisers and marketers will pay for impressions and clicks for the purpose of reaching the correct target audience. Search engine marketing is also known as paid search and PPC (pay-per-click).
As part of a 360° digital strategy Priority Pixels helped Revitalise Dental Centre create a number of pay-per-click campaigns to help raise brand awareness and drive business to their website.
Facebook Ads were used to run targeted campaigns as well as remarketing ads to target customers that had already visited the Revitalise Dental Centre website. Understanding how important video ads are in the digital age, our moving image team created multiple short videos showing the Revitalise team interacting with patients and showcasing their state of the art treatment centre. With video ads running on YouTube and LinkedIn, and display ads on Google and Facebook, Revitalise now have a PPC strategy that’s built for success.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths specialise in providing accessible bathrooms and specialist baths for people with restricted mobility. As a company providing a specialist service, their PPC advertising needed to target their demographic so as not to waste their budget on unnecessary clicks.
Google Ads were created for the Search Network to target people looking for assisted bathing solutions in residential properties across the UK. This was coupled with a Display Ads campaign targeting people who have searched for similar products or companies. By linking these campaigns to Google Analytics and Google Tag Manager we are able to track conversions and provide details on their ROI.
Plymouth based J. Clifton Boiler Repairs & Servicing have built a strong reputation in their local area by delivering a reliable service which is customer centric. With strong local competition J. Clifton reached out to Priority Pixels to create a PPC advertising strategy to target people in and around the Plymouth area.
Priority Pixels started by doing keyword research, looking for search terms to give J.Clifton the edge over their competition. As a plumber specialising in boiler repairs and servicing it was critical we targeted customers looking for boiler repairs and servicing as opposed to more general plumbing services. To increase visibility further a remarketing campaign was created to target previous visitors to the website.
After using several different agencies to manage their pay-per-click advertising campaigns across Google AdWords and Bing Ads, Harbron Home Improvements weren’t seeing the success they were looking for. After bringing the campaigns back in-house and managing themselves, they were looking for a digital marketing agency who could evaluate and execute a pay-per-click advertising strategy that would work.
Skin by Melissa Coupe is a London based skin and laser clinic offering a variety of treatments for the face and body, to help with a wide range of aesthetic concerns and requirements.
With an underperforming Google Ads campaign already in place we were asked to review and improve it’s overall performance. Since taking on management of the account the average cost per click has decreased to 65 pence and the average cost per conversion has dropped to £40.