Web design is a more complicated process than many people give it credit for. Design of any kind of course relies on many factors and requires a keen eye to get right, but when it comes to web design you have a number of other specific elements to consider. For instance your web design will need to look good across multiple browsers, it will need to load quickly and it will need to be effective at converting and retaining visitors. In other words, designing a website is not just a design matter at all, but also a question of good business, of smart coding and an understanding of technology.
One of the other important elements of web design though that people will often forget is SEO. SEO means ‘Search Engine Optimization’ which essentially translates as ‘making your site attractive to search engines’ so that lots of people can find your site easily. A lot of SEO involves building links that point to your site and act as referrals, but it is also a matter of thinking about the way you design your pages and how you make them easier to index. Here we will look at a few important ways that you can make your web design more SEO friendly.
A site map is essentially a list of all the pages of your site that can help people to find their way to the more remote pages. This is also very helpful for Google though, as Google can use it as a place to quickly index any new pages you upload.
Including pages that talk about your site’s copyright, that provide disclaimers and that discuss licensing it is thought can all help to improve your site’s status in the eyes of Google. The reason for this is that Google wants to promote professional and official sites that are part of large brands and businesses. By looking for disclaimers and other legal aspects on a website Google can get tips as to whether it is part of a professional organization. It might be an SEO rumour, and it might only have a very minor impact, but either way it can’t hurt to add this element which is very easy to incorporate.
If you have a logo designed for your site then often you will be tempted to do so using an image. Likewise for other text elements such as headings and by-lines some sites will opt to use PNGs and JPGs rather than actual text. This doesn’t help Google at all however as of course it can’t index text that is embedded as part of an image. For any headers then or titles, opt to instead use actual text – and if you want it to look flashy try having your own font designed instead of an image-based logo.
iFrames are site elements that exist in small windows. These windows show separate chunks of HTML that can perform all kinds of functions but they aren’t great for SEO – the reason being that Google will index them separately and not know that they are part of a larger site. If visitors end up on the iFrame without the rest of the page that’s supposed to surround it then they won’t be able to navigate to the rest of your site and it won’t reflect well on your business.
Today’s guest post was contributed by Vadim Kirichenko. He is an SEO expert who likes sharing SEO and web designing related advice on his blogs. He recommends Business Media for their quality web services and effective results.