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Paul Clapp

Paul’s extensive background is in web design and marketing and he is responsible for delivering each client’s vision. Paul oversees all aspects of the web development cycle, from the graphic design and content imagery through to technical SEO and digital strategies.

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On Page Web Design Tips That Will Help With SEO

On Page Web Design Tips That Will Help With SEO

Posted: 6th November 2018

If you’re attempting to get your site to reach the places other websites don’t, then you need to make SEO your friend. But SEO doesn’t mean the random keyword stuffing of relevant terms and phrases all over the place in the hope that you’ll effortlessly rise up the results pages. Nope – you need to make your entire site super SEO-friendly – not just single pages or the odd post.

To make sure your site is fully and seamlessly SEO-optimised, here’s a list of our top 10 on-page web design tips that will help with your SEO.

1. One website, one subject

Whatever you want your website to be about, let it centre around one core subject. It’s natural to add content about other topics too but choose the main subject that’s most essential to you. You may want to do some keyword research to help you decide and make sure you’re focusing on the right terms, but don’t mix your messages – it will only confuse your visitors.

2. Get your keywords up front and centre

Whether your website is selling a service or a product, or even if it’s an informative site, make sure your chosen keyword is in place where it matters most. Try to get it into your domain name, the site description, page titles, meta descriptions, tags, categories, and content. That way, your subject is represented by your keyword in the key areas so your site can be found easier.

3. Include SEO-friendly permalinks

It’s important to create permalink URLs that are SEO-friendly. Not only are they good for SEO (of course), but they look better and make more sense to anyone searching for you online. Each link should include text and your keyword wherever possible. So rather than a link that looks like this: https://yourcoolsite.com/?p=123, you should aim for something that looks like this: https://yourcoolsite.com/widget-services.

4. SEO-friendly image names

When Google indexes your website, it looks at every element on there, not just your main pages or blog posts. To give you more coverage in the search results, your images should include words, and keywords, centred around your subject. The title, description, and alt text should be your priority, but remember the image filename too – so widget-large.jpg, instead of IMG_0593.jpg.

5. Have internal links on your site

It might seem odd to link to your own pages, after all, if someone’s already on the site they’ll find all your pages, right? Wrong. People have short attention spans so make it easy for them to find the info they need or the most important info you want them to see. Link to your key pages directly from your homepage and make sure they all cross-link with each other.

6. Increase your load speeds

Page load speeds are crucial in today’s web world, especially on mobile. Your site visitors aren’t going to hang around if your content takes too long to load, so make sure all your images are scaled and optimised. And get rid of anything that’s unnecessary or unnecessarily large and slowing things down. Your site visitors – and Google – will thank you.

7. Constantly update your site

Keeping your website updated with fresh content that covers a topic in-depth goes a long way towards seeing you riding high in the search results. Google loves websites that are frequently updated with new, in-depth, and high-value content. What it doesn’t like are sites that sit in a stagnant pool of seething HTML with no updates for months on end. You have been warned.

8. Get your pages indexed

If your site’s been around for a couple of years and has some decent traffic going to it, on a good day, search engine site crawlers will automatically pick up any new page as relevant and useful content within a matter of hours. If your site’s new it might take a few days, but you can index new pages manually to ensure they show up in search results more quickly.

9. Increase your inbound links

This is essential to have great SEO. Having other websites link back to yours shows you have authority – people look to you as a resource for valuable content, and the more back-links you can get on other sites, the better it is for you. To do this, start posting quality guest blogs on other sites or just create more awesome content on your own site that people will link to and share.

10. Modify your outbound links

Much like the previous point, but in reverse. Having links to other people’s sites again lets the search engines know you’re an authority on your subject. But don’t overdo it. Each click from your site to another one increases their authority and could work against you.

Bonus point

Once you’ve decided on your killer, SEO-friendly domain name that includes your main keyword, stick to it. Your URL is a big factor in SEO and, like wine, a domain’s search rankings improve with age. Things don’t happen overnight, so prepare for the long game and resist the urge to change your domain name.

So there we have it. Our top 10, plus a bonus, on-page web design tips that will help with your SEO. Getting consistently high ranking results on web searches takes time and effort, and it’s an ongoing process, so try and get in the habit of using these tips and creating good, regular content early on.

If you need any help or a bit more advice on getting started with the right SEO to get you seen, get in touch with Priority Pixels to find out more. Contact our team today on 01626 245061 or email us on hello@prioritypixels.co.uk.

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