Web design is a more complicated process than many people give it credit for. Design of any kind of course relies on many factors and requires a keen eye to get right, but when it comes to web design you have a number of other specific elements to consider. For instance your web design will need to look good across multiple browsers, it will need to load quickly and it will need to be effective at converting and retaining visitors. In other words, designing a website is not just a design matter at all, but also a question of good business, of smart coding and an understanding of technology.
One of the other important elements of web design though that people will often forget is SEO. SEO means ‘Search Engine Optimization’ which essentially translates as ‘making your site attractive to search engines’ so that lots of people can find your site easily. A lot of SEO involves building links that point to your site and act as referrals, but it is also a matter of thinking about the way you design your pages and how you make them easier to index. Here we will look at a few important ways that you can make your web design more SEO friendly.
A site map is essentially a list of all the pages of your site that can help people to find their way to the more remote pages. This is also very helpful for Google though, as Google can use it as a place to quickly index any new pages you upload.
Including pages that talk about your site’s copyright, that provide disclaimers and that discuss licensing it is thought can all help to improve your site’s status in the eyes of Google. The reason for this is that Google wants to promote professional and official sites that are part of large brands and businesses. By looking for disclaimers and other legal aspects on a website Google can get tips as to whether it is part of a professional organization. It might be an SEO rumour, and it might only have a very minor impact, but either way it can’t hurt to add this element which is very easy to incorporate.
If you have a logo designed for your site then often you will be tempted to do so using an image. Likewise for other text elements such as headings and by-lines some sites will opt to use PNGs and JPGs rather than actual text. This doesn’t help Google at all however as of course it can’t index text that is embedded as part of an image. For any headers then or titles, opt to instead use actual text – and if you want it to look flashy try having your own font designed instead of an image-based logo.
iFrames are site elements that exist in small windows. These windows show separate chunks of HTML that can perform all kinds of functions but they aren’t great for SEO – the reason being that Google will index them separately and not know that they are part of a larger site. If visitors end up on the iFrame without the rest of the page that’s supposed to surround it then they won’t be able to navigate to the rest of your site and it won’t reflect well on your business.
Today’s guest post was contributed by Vadim Kirichenko. He is an SEO expert who likes sharing SEO and web designing related advice on his blogs. He recommends Business Media for their quality web services and effective results.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.