ShipSure is a one of a kind marine digital platform developed by parent company V. Group, the leading provider of global ship management and marine services. Working closely with marine industry experts, ShipSure was designed to create a more convenient and flexible way to control ship and crew management.
Dedicated to providing businesses with a platform that provides full transparency and flexibility, 100 developers continually support the platform to improve and enhance its capability.
ShipSure is installed in over 1800 vessels and offers 24/7 real-time visibility, accessible anywhere in the world. The platform provides real-time data-driven insights, enabling ship owners to make informed decisions to strengthen all aspects of business and fleet performance, be they operational, technical, or financial.
With the development of ShipSure 2.0, V.Group needed a new website to help launch the new and improved App into the market place.
V.Group asked us to create a new website to bring the tired ShipSure brand up-to-date. We were asked to look at the following:
As part of V. Group it was essential the new ShipSure website was easily identifiable as part of the parent brand. Our designers worked closely with V.Groups in-house marketing team and created website visuals based on the brief and existing brand guidelines. The aim was to create something new and exciting for ShipSure whilst keeping the site recognisable as part of the larger V.Group.
A key requirement of the project was to create a website that was simple, informative and easy to use. Navigation was key to this and a lot of time was spent creating a page hierarchy that best showcased the ShipSure App and its capabilities.
Animations were key to this project and were designed to give the website a more professional look and feel. Icons were designed to start loading as users scroll down the page, these subtle effects help add a polish to the website which can’t be achieved with flat images. Animations were created using Adobe After Effects and output in HTML5, meaning they work across all modern browsers and devices.
The completely bespoke website was built on the WordPress CMS, allowing the V.Group marketing team to manage the sites content without the need of a web developer.
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