Gainsborough Healthcare Group

Working with their eight pillars of excellence, Gainsborough Healthcare have become leading manufacturers of life-enhancing bathing products for anyone with reduced or restricted mobility. To bring their trusted company up to date, they needed a website that reflected their quality.


Over their 30 years, Gainsborough Healthcare have built a respected reputation for the specialist manufacturing of assisted baths and bathing equipment for care homes, hospitals and accessible bathrooms. With products to help both bathers and carers, the company and their product range has consistently delivered quality and reliability.

With their reputation intact, Gainsborough Healthcare needed a new website that could focus on who they are, their commitment and passion for their products, and their ethos.

The Brief

Bringing the Gainsborough Healthcare online brand fully up to date, Priority Pixels were tasked with rebuilding their website form the ground up to cover their requirements:

  • Website design
    To create a site with easy navigation to provide a user-friendly experience, was responsive for every device, and provided external links to their other brands.

The Process

Rather than over-elaborate the design, working with WordPress, our web designers decided on a clean and simple approach to match the authenticity of the company. The aim across the site was to draw the user’s attention with the large image photography on each page, as well as keeping the menu options minimal for simple navigation.

The main area of interest is the About page. This is where Gainsborough’s eight pillars of excellence are explained, with each page kept simple and clean, showing the approved copy and a selection of appropriate images.

We also included a new SSL certificate across the site for added security and Google search relevance. And, to meet the new regulations, we added the relevant Terms and Conditions, Privacy Policy, and Cookie Policy pages that are all GDPR compliant.

Find out more

If you’d like more information about how Priority Pixels can help with your website, including SSL security and GDPR compliance, contact us today! Email us on:, or call our team on 01626 245061.

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Gainsborough Healthcare Group Gainsborough Healthcare Group Gainsborough Healthcare Group

What we do

As a results driven creative design and digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.

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