What is E-Commerce SEO?

As the name suggests, e-commerce SEO is the optimisation of an online store. It’s the process of making your e-commerce store more visible on search engines for the purpose of driving organic traffic and increasing your conversions and sales. With online competition fierce across every niche, e-commerce SEO optimisation ensures your website stands out from the crowd.

These days many e-commerce stores are opting for a hybrid approach to their digital marketing, with a blend of organic SEO and paid search. However, although paid advertising is a common feature of many digital campaigns, your site needs to be optimised and performing to a high standard before you implement a PPC (pay-per-click) strategy. By optimising each component of your online store using innovative SEO techniques, your website will be rewarded with a higher rank on search engines, more organic traffic and more visitors to your site.

A critical component of your digital marketing strategy, organic traffic also plays an absolutely vital role in the success of an e-commerce store. To drive organic traffic, your website must fulfil the specifications of the world’s largest and most dynamic search engines. Your site must be well-designed, tailored to your needs and the needs of your e-commerce site and of course, optimised for the user experience. Above all, it must embody the ideals with which Google, Yahoo, and Bing wish to be associated with.

Google Shopping

Have you ever been looking for a specific product or service online and found yourself waist deep in multiple open tabs, search engine results and different discounts and offers? Although there’s no denying the convenience of online shopping, hopping between multiple e-commerce websites can be an overwhelming and complicated process for online consumers. This is where Google Shopping comes in.

Although it’s not technically an online marketplace like Amazon, Etsy or eBay, Google Shopping provides online consumers with the opportunity to browse multiple products from Google, based on their search engine query. It allows consumers to quickly compare the different products available and make a decision based on price and suitably for their needs.

Google Shopping is also hugely beneficial for retailers and online brands. You’ll pay a small fee to list your products alongside your competitors. When a shopper clicks on your product link, they’ll be sent directly to your website where they can make the purchase. This form of paid advertising is known as Comparison Shopping Engine, or CSE.

Benefits of Google Shopping include:

  • More Enticing Ads – Adds a visual aspect to a usually text-heavy online shopping experience
  • More Opportunity – Gives your business the opportunity to show up in Google search results in multiple ways – as a website result, a shopping result and a text-only pay-per-click (PPC) result
  • More Conversions – Google Shopping has a 30% higher conversion rate than standard text ads

 

SEO For Your Product Pages

Search engines work by crawling and indexing each and every page on your site, including every piece of content such as imagery and text. That’s why, like any other pages on your website, your product pages need to be optimised.

An optimised product page can not only drive organic traffic online, but also transform visitors to your site into loyal lifelong customers. In order to stay ahead of your competitors, you need to make sure your product pages are primed and ready for maximum exposure in the SERPs (search engine result pages).

To optimise your product pages, you will need:

  • A beautiful, responsive design
  • Consistent branding and logo placement
  • High-quality imagery
  • Relevant keywords
  • Meta descriptions & titles
  • Testimonials & customer reviews
  • Internal and external links

E-Commerce SEO Audit

As a part of our e-commerce SEO audit process, Priority Pixels will create a full report for you that highlights the components of your site that are performing well and any areas that need addressing such as unoptimised product pages. We’ll also include recommendations to improve your online presence. We base our suggestions on Google’s Webmaster Guidelines, and because our team are devoted to demystifying the digital marketing industry, we will always walk you through what everything means and the impact any changes will have.

  • Meta Titles
  • Meta Descriptions
  • URL Structure
  • Index Coverage Status
  • 404 Errors
  • Broken Internal Links
  • Broken External Links
  • HTML Sitemaps
  • XML Sitemaps
  • Schema Markup
  • Structured Data

  • Domain Authority
  • Domain Age
  • Broken Backlinks
  • New Backlinks
  • Lost Backlinks
  • Social Media Analysis
  • Citation Analysis
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Algorithm Updates

  • Mobile Optimisation
  • Page Speed & Performance
  • Bounce Rate
  • User Journeys
  • Exit Pages
  • Goals & Conversions
  • Keyword Research
  • Content & Media Serving
  • Duplicate Content
  • Landing Pages
  • Page Level Analysis

You can find more dedicated information on our in-depth e-commerce SEO audits here.

Find out more

Why Does Your Business Need an E-Commerce SEO Agency?

Research & Discovery

To deliver the ideal online solution to fit your specific business objectives, we must first understand your organisation and all of the goals you have for your website. At the start of each project, our team conducts extensive research to give a complete audit of your present position online including any rivals and your target audience.

Organic Results & Genuine Customers

Fine tuning your site’s SEO translates to a higher rank in search engines, better organic search results and of course, a greater chance of reaching the right target audience. As a full service digital marketing agency, Priority Pixels can assist you in developing a bespoke marketing strategy that combines paid search solutions with organic SEO first.

Expert Technical SEO

The purpose of technical SEO is to analyse how well search engines can index your website pages. It’s a vital component of our development process. When Priority Pixels build a bespoke website, we incorporate search engine optimisation into the design and draw on the expertise and experience of our team to ensure your site is operating to a high standard.

Content Marketing & Third Party Influencers

From developing and producing interesting, shareable content to engaging relevant bloggers and influencers, Priority Pixels does it all. We can implement techniques that provide superior SEO performance in a variety of ways. As an SEO agency specialising in e-commerce websites, Priority Pixels boasts a team of in-house marketing professionals who can plan, source and execute exceptional content across all digital platforms.

FAQs

What does an SEO agency do?

An SEO agency is a team of highly skilled SEO experts that help other businesses increase their ranking in search engine results pages. They will work with you and advise you on the best ways to increase your ranking and fully optimise your website. The team members that make up an SEO agency will be skilled in different areas of search engine optimisation. This will allow them to create an in-depth and thorough strategy to make sure your website is fully optimised. An SEO agency will take the proper steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that an SEO agency should do include:

  • A full SEO audit
  • Backlink analysis
  • Content optimisation
  • Technical SEO
  • Adding important structured data
  • Rendering optimisation

An SEO agency will work on all aspects of both on page and off page SEO for your website and help to increase your search engine ranking in an organic way.

What to expect from an SEO agency?

Working with an SEO agency, you will have access to a team of people, each with different skill sets, that will help to fully optimise your website. SEO encompasses different aspects of digital marketing. You may need a copywriter to help improve the content on your site. A web developer will be able to ensure the structure of your website is strong and seamless.

Some key things that you should expect from a legitimate SEO agency is a full SEO audit of your current website. This will help your chosen SEO agency to better understand how well your website is already optimised and highlight different areas that can be improved upon.

An SEO agency should undertake thorough research into not just your site, but your competitors as well. By undertaking competitor analysis, an SEO agency will be able to devise a strong strategy that will help you start to rank higher than your competitors.

What to ask an SEO agency?

Knowing what to ask an SEO agency is an important step in choosing who to work with. Some important questions that you should ask are:

  • How can your SEO services help our business grow?
  • What is your process for undertaking SEO tasks?
  • What tools do you use to perform different SEO activities?
  • Do you have any case studies of how you have helped other companies increase their ranking?
  • Will you provide us with any reports? And if so, how often?
  • What information or access will you need from my business?
  • Will I need to sign a contract?

What does SEO stand for?

SEO stands for Search Engine Optimisation. SEO is an online marketing strategy that aims to improve the visibility of your website in search engine results pages, (SERPs). The higher you can get your website to rank, the more organic traffic will be driven to your website. The more traffic on your site results in more sales and leads for your business.

How much do SEO services cost?

There is no definitive answer to this question. Costs for SEO work vary depending on what SEO work your website needs. Not every website needs the same SEO work, so the price strictly depends on how well optimised your website is currently. A brand-new website will most likely need more SEO work than an older one. Each SEO agency will quote a different price. Whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for everyone. You may not need all the services that you will be paying for. We recommend undertaking an SEO audit of your website before having any SEO work carried out. Not only will this allow you to see all the SEO work that needs undertaking, but it will also allow you to set a budget and define a monthly cost.

What is local SEO?

Local SEO helps to promote your business to customers that are local to where you are based. If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. In order to appear in local search results, search engines gather information about your business from various locations. Any local content you have created, your social profiles, and citations can all help improve your local SEO.

The easiest way to improve your local SEO is by creating and optimising your Google My Business account. A Google My Business account lets you set your location and, if optimised properly, will help to increase your visibility and engagement levels. By creating a Google My Business account, you can encourage your customers to leave reviews. This helps Google see that you are a legitimate business.

Another way of improving your local SEO is by creating a location page or section on your website. This should include your address, and a google map pinning your location embedded into it. Local SEO also involves making sure that your name, address and phone number is somewhere in the HTML text of your website. This means that when your website is crawled, the Google bots can collect this information for search results. However, you need to make sure that your contact information is the same and consistent across all your platforms.

Does duplicate content affect SEO?

Duplicate content is exactly what it sounds like. It is two or more pieces of content that are either completely identical or very similar. Think of it as plagiarising someone else’s work. Whilst having similar content to other websites in the same industry is unavoidable, you need to make it unique to your business.

There are two types of duplicate content. Internal duplicate content refers to when one domain name has the same content across different internal URLs. External duplicate content is when the search engines find the exact same content on different domains.

Whilst Google has stated that there is no SEO penalty for duplicate content, it does confuse search engines. When confronted with identical content on different domains, search engines are forced to choose which version should rank higher. So even if you are the original creator of the content and you have fully optimised it, you may not rank above the duplicate content. Search engines rarely show the multiple versions of the same content in search results, so if you have duplicate content on your website, or your content has been duplicated elsewhere, it will impact your visibility and your engagement rates.

An SEO agency will be able to find any duplicate content on your site and suggest ways of re-creating it so that it no longer counts as duplicate.

How long for SEO to take effect?

Getting your website to rank at the top of page 1 on Google does not happen overnight. There are many variables that go into effective SEO work. Some are on-going and long-term, such as creating relevant content. Others, whilst they can be completed relatively quickly such as re-sizing images to increase page speed, can still take a while until you see the effects. The short answer to this question is “it depends.” Each website is unique, so the SEO work they all need is unique. It can also depend on how much of a budget you have to complete the SEO work.

Some SEO ranking factors cannot be physically changed, such as domain age and domain authority. Search engines tend to favour websites that have existed for longer than newer websites. This is because they are considered to be more reputable and provide reliable information to search queries.

For brand new websites, it could take up to six months for your website to start ranking and increasing engagements. But that only happens with on-going SEO work from a dedicated SEO agency. You cannot fully optimise your website all in one go and then expect it to rank in a short space of time. Getting your website to rank highly, can take months, even years.

Are backlinks important for SEO?

Backlinks are when someone links to your website via a different webpage or online platform. Backlinks help improve your off-page SEO ranking in three main areas. By being used as a sign of validity to search engines. They allow search engines to discover new content when they revisit and re-scan websites. They increase your referral traffic.

If you can get other websites that rank highly for relevant keywords to link to your website, this is a vote of confidence to search engines that your content is reliable and valuable. Search engine bots re-crawl and scan webpages to make sure that they are presenting the most up to date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.

Referral traffic means the number of people who enter your website via a backlink on a different website. This helps search engines work out how useful other people have found the information on your website. Backlinks found on pages with high traffic levels are more likely to increase your referral traffic

The more backlinks you have pointing to your website, the higher you will rank in search engine results pages.

Are landing pages good for SEO?

Landing pages are used to target specific keywords or phrases. Creating landing pages that contain content rich with a keyword relating to your business will help to increase your search engine results page ranking. They are designed to take people who click on them directly to a page with the information they are searching for. If your landing pages are fully optimised, and your keywords are mentioned enough, then they are a good way of getting web pages to organically rank higher.

The more landing pages you have that are fully optimised with relevant keywords, the more organic traffic will be driven to your site from search engine results pages. Each landing page should have a different keyword/phrase. This opens your website to more avenues and search terms.

One ranking factor for websites is the number of positive engagements and visitors. If your website starts to get more people visiting because you have created more landing pages, search engines will see your site as containing relevant and knowledgeable information and will rank your website higher.

Case Studies

SEO Case Studies

Strategic SEO for leading South West IT Support Company

A winning combination of initial frustration, entrepreneurial spirit and teamwork has seen Acronyms grow from humble beginnings to a thriving IT support service here in the South West. The company is committed to delivering cost-effective, jargon-free IT solutions to their business clients, boasting a knowledgeable gang of experienced technicians, engineers and specialists with offices in Plymouth, Bristol and Cornwall.

When Acronyms IT Support first approached the team at Priority Pixels, they needed assistance with their search engine optimisation (SEO). Acronyms already had a modern, visually appealing website and a hefty portfolio of clients to boot. However, Acronyms were in dire need of a digital ‘boost’. Their website wasn’t getting high volumes of traffic or generating enough business enquires.

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Organic SEO for leading window and door installers

For more than 19 years, Majestic Designs have been manufacturing their range of bespoke windows and doors in their Somerset-based state-of-the-art factories. A proud fixture within the Cheddar community, the family-run business has grown from humble beginnings to giants of their industry.

Majestic partnered with the team at Priority Pixels in 2019. Working on their SEO during this time their website is now full of keyword-rich content and ranking high on search engines. The site is currently receiving quadruple the organic traffic it was when Majestic first came to us. New visitors are up 110% with an increase in page views of 93%. The bounce rate for the site is also down 12%. But most importantly, Majestic’s conversion rate is up 395%.

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Full 12 month SEO plan for innovative dental practice

As part of the 360 degree strategy for Revitalise we devised an SEO roadmap which clearly sets out the marketing work and goals for the next 12 months. We understand that SEO can feel confusing at times, which is why we always take steps to give our plans as much clarity as possible, with minimal tech speak. The work we do at Priority Pixels includes all on-site SEO as part of the initial web build.

With on-site SEO completed throughout the build, any on-going optimisation plans for our clients predominantly cover off-site SEO, which is based around link building and the creation of new content. The aim of the SEO strategy for Revitalise over the coming months is to enhance the site’s domain authority and increase traffic which will help them to take the lead over their key competitors.

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Improved search engine visibility for London based estate agency

Castles Estate Agents are a successful, privately owned independent estate agent. They have eight offices across North London, East London and Essex.

Even with a strong web presence Castles were were not being found on the the first page of Google for some of their office locations. With strong competition from some big names in the industry such as Foxtons and Winkworths certain offices were struggling to make it anywhere past page three.

Priority Pixels assisted by completing a thorough web site audit which highlighted a number of SEO issues. These issues were systematically dealt with over a period of months and several of the offices now appear towards the top of page one on all the major search engines.

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Proving content is king for leading schizophrenia information website

Living with schizophrenia was launched in 2013 in the UK to provide a platform for those living with schizophrenia in the wider sense: sufferers, carers and relatives. Priority Pixels designed and developed the website you see today and have helped maintain it from day one.

Content is posted to the site on a regular basis as information sheets, usually over 2,000 words in length. This regularly posted content has seen the site’s traffic grow from nothing when the site was launched five years ago, to over 50,000 visits a month. With no additional SEO being completed on the site since 2013, these figures show just how important content is.

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On and Off-site SEO strategies and PPC campaigns for leading assisted bathing specialist

Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.

Along with a new website to match their market leading standards, Access Walk-in Baths needed to promote their website with managed SEO and PPC.

As an SEO agency, Priority Pixels were able to provide a detailed road map outlining actionable SEO work for the next 12 months including fixing all onsite issues, ensuring the website runs at optimum performance and a range of content and offsite SEO tasks.

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Strategic SEO for leading South West IT Support Company Organic SEO for leading window and door installers Full 12 month SEO plan for innovative dental practice Improved search engine visibility for London based estate agency Proving content is king for leading schizophrenia information website On and Off-site SEO strategies and PPC campaigns for leading assisted bathing specialist

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Epwin Group
Force Cancer Charity
Memory Matters
Gainsborough Healthcare Group
DSCallards
The Long Paddle
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