Upper38 is a well established ladies and gents hair and beauty salon based in the centre of Plymouth.
Priority Pixels were asked to redesign the original Upper38 website that was built back in 2011. One of the key requirements for the new website was having a responsive site to handle the large student population in the area accessing the site via their smart phones.
After designing and building their website Priority Pixels were approached by Upper38 to create and manage an advertising campaign that would bring traffic to their website, generate enquiries and drive their business forward. After careful analysis Google AdWords was selected as the best option for their business.
Priority Pixels were tasked with creating an Google AdWords campaign that was compelling, targeted and good value for money. This involved market research, competitor analysis and keyword analysis in order to ascertain what kind of a campaign would work best for Upper38. With these tasks complete, Priority Pixels set about creating the Google AdWords campaign. Since launch, the Google AdWords campaign has gone from strength to strength, providing a conversion rate of 15%, which is much higher than the average 2.5% most Google Adwords users experience. Needless to say Upper38 are extremely happy as their phone hasn’t stopped ringing!
Priority Pixels have provided ongoing Google AdWords management to Upper38, continually optimising their campaigns by offering ongoing keyword analysis, keyword management and ad optimisation. This ensures the campaigns are effectively managed and are ever adapting to Google AdWords algorithms. More importantly for our client though it ensures a good return on their investment and they can continue to grow their business.
If you would like to find out more about how Priority Pixels can help with your website, SEO or PPC please get in touch via our London office on 0800 319 6198, our Devon office on 0800 319 6198 or email firstname.lastname@example.org.