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Charlotte Evans

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5 Ways To Use Images On Social Media to Increase Engagement and Raise Brand Awareness

5 Ways To Use Images On Social Media to Increase Engagement and Raise Brand Awareness

Posted: 20th August 2020

As a social media marketing agency we’re always looking into way to improve user engagement. Humans are visual creatures, it’s our primary sense. Research shows that we process images 60,000 times faster than text and the information we absorb is 90% visual. You have probably heard the saying that a picture speaks a thousand words. This is just as true on social media. When done correctly, professionally and with intent, images can go a long way for your business. They can increase engagement and raise brand awareness. As a result they will boost your conversions. When scrolling through social media users are more likely to engage with an image or video as opposed to text alone.

Think about viral content, it’s always likely to be in the form of video or image. Using images on social media to increase engagement and raise brand awareness is more important now than ever before.

Here are some ways you can use image to increase engagement and brand awareness on social media.

Use Cover Images

Cover images on Facebook and Twitter are extremely important to creating a good first impression to visitors of your page. When vistsing your Facebook and Twitter Pages your cover image will be one of the first things they see. Meaning it’s so important that they look professional, create brand awareness and are engaging. But how can you do this?

Make them professional – Ensure that you use high quality images which fit correctly within the size guidelines for each individual social media page. For example Facebook has different recommended dimensions for cover images compared to Twitter. In a perfect world all your images will be a one size fits all deal, however that’s not the case. You will need to ensure your cover image meets the recommendation for every social media platform you choose to use.

Create brand awareness – Your cover image should mimic the look and feel of your business to help raise awareness and trust. This means that your cover image should immediately identify your business. Visitors should not be left wondering if they have landed on the right social media page. This does not mean you have to add your logo to it because this will likely be your profile picture. Ensure fonts, colors and any images on your cover image remain consistent across your brand.

Following both of these tips will help you to create a more engaging and professional cover image and as a result bring awareness to your brand.

Provide Value with infographics

You need to give people a reason to follow you and not just focus on the number of likes you get. Posting funny memes or cute dog pictures might go viral but it doesn’t mean people are going to stay around. Educating and providing something of real value is a great way to turn visitors to followers. It shows that you are an expert in your field, resulting in trust and respect from your community.

A great way to do this is by creating infographics. Infographics provide information, data or knowledge as a visual representation. The idea of giving away valuable information for free might sound crazy. However in this digital age its expected and there’s no point trying to convince yourself otherwise.

Infographics are usually presented in a longer, rectangular format which will not fit in to your Instagram posts properly. You can still take this idea of sharing information and make smaller, informative pictures to fit perfectly with Instagram.

When creating your infographics add either the name of your business or one of your social media handles. It might get shared, which you should also be encouraging!

Create Inspiring Quote Photos

Creating lots of content for your social media can be difficult. You don’t want to release everything all at once but you still need to remain active. Inspirational quote photos can be a good way to create an engaging visual post, with little time spent creating it.

Ask Questions

If you are a user on Instagram you have probably seen an image that encourages followers to answer a question. Asking questions is a great way to interact with your followers and puts the social aspect into social media. It’s easy to lose sight of this which results in posting anything and everything for the sake of remaining active.

Remember you are a human, interacting with other humans, be social and have fun with social media! Questions do not have to be long winded you could just encourage your followers to fill in the blanks. A great example of your post may say something like “Today I am most grateful for…”

Get Personal

One of the easiest ways to increase engagement and raise brand awareness is to share behind the scenes photos of your workplace. This doesn’t mean sharing photos of what you had for lunch but an insight of what’s happening within your business.

You could share any new projects you may be working on or a new product you might have in stock. Have you just employed a new member of the team or brought is some new equipment? Sharing a behind the scenes of the workplace can help build a natural relationship with your followers. It will help humanise your social media channels.

Find Out More

Creating images can be easily achieved with websites such as Canva or software like Photopshop. The hard part is maintaining a consistent message and appearance whilst looking professional. Here at Priority Pixels we have a team of experienced graphic designers who can help increase your brand awareness by creating engaging and creative imagery.

If you would like to know more about how Priority Pixels can help your business develop engaging and creative imagery please get in touch via email hello@prioritypixels.co.uk or call us on 01626 245061.

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