Why Do I Need a Copywriter?

You may have never considered using a professional copywriter before, but before you spend hours trying to find the right words to sell your company, speak to us. We can match you with the right member of our copywriting team whose skills and experience match your needs.

Web Copy, Blogs & Article Writing

Our copywriters have vast and varied experience in writing engaging content for a wide selection of business and purposes.

They create informative and attention-grabbing copy for different uses including Website Pages, Blog Posts, Industry-Centric Articles and Case Studies

They can also assist with writing copy for Product Listings, Delivery and Returns Guides and Company Policies.

Engage and Inspire Your Customers

Working to a detailed brief and using excellent research skills, our team of copywriters can show you how the right words delivered in the right way can sell your story, inspire your customers and engage your audience.

As with all our projects, we are led by you. Tell us what your objectives are and we’ll find the words and web solutions to deliver them.

SEO Copywriting Services

A beautiful website, expertly designed e-commerce pages, stunning photography and video content are all great but if your site can’t be found then none of it will reach your customers.

This is why all our design, build and content work including our copywriting is geared towards delivering premium SEO results.

Our writers put together keyword rich content that delivers on all fronts. Grabbing the attention of your viewer, giving them the information they need succinctly and encouraging the actions you want. Whether that’s getting in touch for more information or making a purchase or online booking.

At Priority Pixels we pride ourselves on creating websites and content that search engines respond to. We consistently monitor your page content and any keyword campaigns we run for you to make sure you get a substantial return on your investment.

Connecting you with your unique target market our copy turns interest into clicks-throughs and viewers into paying customers.

SEO Copywriting Services

The Process

Call us today to talk to a member of the team about our professional and affordable copywriting services.

The right words can make a world of difference to your site and how customers perceive you. We know from experience that it’s well worth your time and investment.

Research

Research

Part of our initial planning stage is detailed research on your company, your industry, your competitors and your existing content which includes any site, social media or design work you have. Our writers will look at any documents you have that have the tone of voice you want to emulate.

Planning

Planning

With a keyword list generated from the initial research, our designers and copywriters can start to compile a sitemap with a breakdown of the content and copy required for each page

Writing

Writing

The copywriter working on your content may well need to speak to you for deeper, more in-depth research before they write up your copy. This is to avoid any unnecessary errors or omissions which would impact on the success of your project

Feedback and Reviews

Feedback and Reviews

After the initial draft you’ll have a chance to feedback on the work so far and flag up any changes that you’d like to make.

Final Sign Off

Final Sign Off

After any reviews and amends you’ll sign off your site content and any additional build and functionality work can be implemented

Evaluation & Evolution

Evaluation & Evolution

Anything that stays stagnant too long will cease to engage its audience. This is why we look to examine customer reactions to your copy and freshen up your content from time to time.

This approach also helps your SEO results with search engines recognising new content and pushing you higher up the rankings.

“It’s only writing. Can’t anyone do it?

Writing clever, snappy copy to grab someone’s attention and get them to do something specific is only half the work. And even this is hard to get right. Writing for the web requires more than just putting words together. Researching keywords, phrases, and ways to make content unique is one of the first hurdles you must overcome. Next comes finding relevant landing pages on your website which can be used for internal linking.

As part of a recent update by Google, web pages that show authority will have a high chance of climbing to the top of SERPs. This means externally linking to pages of authority is considerably important. There are many other factors that need to be taken into account from an SEO point of view such as headers, paragraph length and sentence length. All of this combined is what makes writing for the web difficult. Without the right SEO knowledge and a natural flair for writing, the answer would be no. Not everyone can do it.

We have a team of professional copywriters who will fully immerse themselves in your business, its goals and objectives to achieve the best results. We will match the right person to your project, ensuring you get authentic and fluid copy that does the job.

It's only writing. Can't anyone do it?

The Content

E-Commerce Content

E-Commerce Content

Converting a visitor to your website, into a customer is achieved through multiple defining factors. The price, availability, reviews and delivery information all play a part in making a sale. But it's the product description which carries the most weight when making a sale. Our copywriters will look at the best way to describe your product. Who your product is for, its key selling points, all its features and any pain points that can be included. This allows us to determine what type of tone to use and how much information is required. All focused on enhancing your profits.

Website Content

Website Content

Your website is ultimately the face of your business, your sales representative, your e-commerce store and your information desk. All open 24/7. For this reason the content on your website needs to communicate the right message whilst maintaining your companies tone of voice and ethos. Our copywriters can produce targeted and engaging content with the best SEO practices in place. We can rewrite the content on your whole website or create brand new content for your website.

Blogging

Blogging

Your blog is the perfect opportunity to talk to your audience and establish yourself as an authority. This is great for continually updating your website with fresh content. Which is essential from an SEO perspective. Our team of copywriters and SEO experts work collaboratively to create content which meets the expectations of both; an audience and search engines. Our copywriters are experienced in researching specific industry subjects and turning that new found knowledge into engaging and informative blog posts. Our team will look at emerging trends and happenings in your industry to ensure your business is always ahead of your competitors.

Digital Downloads

Digital Downloads

Building an email list is a great way to create new leads and convert them into buyers. However, convincing people to sign up for your newsletter can be tricky without providing them something in return. Offering free downloads is a great way to ask people to sign up to your mail listing with a valuable piece of content in return. Working closely with our in-house graphic design team we can create beautifully designed downloadable content. Such as e-books and guides, both engaging in presentation and information.

Social Media

Social Media

Over 3 billion people use social media everyday. It should be a part of any business's marketing strategy. There are many elements that go into being successful on social media. The words you use is one of them. Many businesses fall into the trap of sharing the same message across multiple social media platforms. It can be both difficult and time consuming to create unique content multiple times on the same subject. Our team can find the right words to have you talking and engaging with your audience in a natural way.

Article Writing

Article Writing

Blog posts are great for improving your visibility in search engines and sharing your thoughts and ideas with your audience. However, in some cases your company might want to share industry news with a more formal approach. Focusing on facts rather than personal opinions. This is where article writing differs from blogging. Our copywriters can use similar tactics used when writing blog posts. The key difference being the writing style and tone of voice. Let us help you become an authority in your industry with factual and engaging articles.

Case Studies

Copywriting Case Studies

Copy for leading global provider of marine support services.

Successful and diverse, V.Group includes over 20 marine focussed brands but it’s website had become complicated and difficult to navigate. 

The company needed a new website to showcase the increasing number of marine support services on offer in an easy to access and informative way

We researched, planned, built and populated a new site featuring over 50 pages making the essential copy more focussed and dynamic.

Though more direct in style, we were mindful that any content copy needed to be business orientated, connecting with V.Group’s target customer audiences of ship owners and managers.

Read Case Study View Website

Keyword rich copy for boiler repair and servicing website

With over 70 5* reviews on their Google My Business listing. J.Clifton Boiler Repairs & Servicing already had a solid reputation in Plymouth thanks to their customer centric ethos.

By consistently providing a high level of workmanship and customer care, they have been able to establish themselves as one of Plymouths’ premier plumbing companies.

Along with a new website build for J.Clifton Boiler Repairs and Servicing, Priority Pixels have also been assisting with their SEO and PPC strategies. A big part of a successful SEO campaign is intelligent and keyword focussed copy. Detailed research and keyword planning was used to form the basis of the site’s wording, ensuring that more attention was given to boiler repairs and servicing over normal plumbing repairs.

View Website

Project case studies for Islington based property refurbishment company.

With an established client base and a growing portfolio, Deans Property needed a new website that could effectively showcase their completed projects. We worked with Deans Property owner Carsten Dean, to gather information on his industry, key competitors and the work involved in each refurbishment project.

We took special care not to overload each case study with technical details, instead giving visitors an informative but succinct overview. 

We also included specific SEO keywords from our detailed marketing plan within each case study to help drive authentic, high value traffic to the new site.

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Informative website copy for Devon based estate agency.

Bringing their existing website up to date was a priority for the Homefinders Estate Agents team in East Devon. 

As the online estate agency market became more competitive, Homefinders found they needed a fresh site to give their target market an easy and enjoyable user experience.

It also needed to allow the team the ability to automatically update property listings, as well as providing back-end access to manage their own content.

Alongside an in-depth and complex build process we provided engaging copy to deliver key information on properties and company services and policies. We also populated the About Us pages and a selection of ‘Area Guides’ detailing the features of surrounding localities.

Read Case Study View Website

Copy for leading global provider of marine support services. Keyword rich copy for boiler repair and servicing website Project case studies for Islington based property refurbishment company. Informative website copy for Devon based estate agency.

Some of our clients

NHS
National Trust
V.Group
Nexant
Ocean Technologies Group
Epwin Group
Gainsborough Healthcare Group
Force Cancer Charity
Forest of Dean Stone Firms
Hydi Group
Keune Hair
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We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

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