SEO in 2016 is a complicated affair and a good SEO strategy should consist of organic SEO, PPC, content marketing and social media. All of these have the same aim, to get visitors onto your website and create successful website lead generation.
But what happens to these visitors when they land on your site? It’s something that is often overlooked. Getting lots of hits is great, but keeping those potential customers on your website and interacting with it is the main aim.
So what do you need to do to convert your visitors to leads?
It may seem obvious but having a well designed and user friendly website is key to lead generation. A well designed site will hold your visitors interest for longer. The longer they stay on your site the more likely they are to purchase a product or enquire about a service you offer. A badly designed site will see them hitting the back button and going to a competitor instead.
Landing pages are a great marketing tool that can be used to drive traffic to your website and help promote a product or service that you offer. They generally sit outside of the sites main navigation and offer a way for potential customers to “land” on your website via search engines, an email campaign or even direct mail.
There’s no limit to how many landing pages you can create but it is important to follow some basic rules.
Most websites will already have a contact form of some sorts. Most are setup up by the web developer at the time of the site being built and then never really looked at again. Collecting the right data from your contact form is vital for lead generation but it is also important not to put your customers off contacting you by having a complicated form with too many form fields.
Using a range of forms throughout the site can help generate more leads, a few examples are:
Although all of the above can help generate leads it’s also important to get the balance right, annoying your customers with pop up boxes is likely to annoy them if utilised incorrectly.
If you would like to know more about lead generation and how Priority Pixels can help increase leads for your website please get in touch via email email@example.com or call us on 0800 319 6198.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.