Branding Services

A logo is a visual symbol that represents your company using text, images or both. You’ll find it on products, business cards and ads, helping people recognise your business.

A brand, however, is much more than just a logo. It’s the whole identity and perception of your business. This includes your values, mission, tone, customer service, reputation and the overall experience you provide. While a logo helps with recognition, your brand shapes how customers perceive and interact with you.

A strong brand identity starts with a well-designed logo, serving as a unique and recognisable visual symbol of your brand. This is complemented by a consistent colour palette that evokes the right emotions and aligns with your brand’s personality. Typography also plays a crucial role, with distinct fonts that reflect your brand’s tone and ensure readability across various media.

Equally important is your brand voice and tone, which should be consistent in all communications to accurately reflect your brand’s personality and values. A catchy tagline or slogan captures the essence of your brand, while coherent imagery and graphics establish a unified visual style. Your brand messaging must be clear and consistent, effectively communicating your value proposition and core values.

Additionally, a compelling brand story conveys the history, mission and vision of your brand, helping to build a deeper connection with your audience. Consistency across all brand elements and touchpoints is essential for building recognition and trust. Finally, comprehensive brand guidelines outline how all these elements should be used, ensuring that your brand identity remains uniform and strong across all platforms.

Yes, we can rebrand an existing business. Rebranding involves updating or completely overhauling your current brand identity to better align with your goals, market trends and audience expectations. This can include refreshing your logo, colour palette, typography and overall visual style, as well as refining your brand voice, messaging and positioning. Rebranding is a great way to redefine how your business is perceived and keep it relevant and competitive. Our team will work closely with you to develop a strategic rebranding plan that enhances your brand’s image and drives growth.

Branding helps your business grow by creating a strong, memorable identity that sets you apart from competitors. It clearly communicates your values, mission and unique selling points, attracting new customers and retaining existing ones. Good branding optimises your digital marketing efforts, from SEO to social media, ensuring your brand is easily recognisable and engaging across all platforms.

Brand guidelines, or a brand style guide, are a set of standards that outline how your brand should be presented across all media and communications. These guidelines cover logo usage, colour palette, typography, imagery and other visual elements. They also define the brand’s voice, tone and messaging to ensure consistency in how your brand communicates with its audience.

Having brand guidelines is essential for maintaining a cohesive brand identity, which helps build recognition and trust. Consistency in branding makes your business more memorable and professional, ensuring all communications and marketing materials align with your brand’s identity.

The cost of branding can vary depending on what you need. A basic package with logo design and a simple style guide is going to cost less than a more comprehensive service including full brand identity development, market research, brand strategy, website design and ongoing brand management.

Remember, branding is an investment in your business’s future. Good branding enhances your market presence, builds customer loyalty and drives growth, offering a great return on investment. For an accurate quote tailored to your needs, just get in touch with us at Priority Pixels – we’re here to help!

Yes, we do! At Priority Pixels, our commitment to your brand doesn’t end once the initial work is done. We understand that maintaining a strong, consistent brand identity is essential for long-term success, and we’re here to help you achieve that.

Our range of digital marketing services ensures your branding remains cohesive, professional and impactful across all digital touchpoints. Our graphic design team creates new marketing materials that adhere to your established brand guidelines, guaranteeing a consistent look and feel. Our social media management services maintain your brand’s voice and presence across all platforms, effectively engaging your audience. Additionally, our copywriting services ensure all written content reflects your brand’s tone and messaging.

From the initial discovery phase to the development and refinement of brand strategies and designs, your input and feedback are essential. Your active participation helps us create a brand identity that truly reflects your business values and resonates with your audience. After all, when you’re fully invested in and satisfied with the branding, you’re more likely to adhere to it, ensuring consistency and effectiveness.

Yes, we can design a wide range of digital branding assets tailored to your business needs. Our services include creating customised social media graphics for platforms like Facebook, Instagram, Twitter and LinkedIn, ensuring consistent branding. We also design website elements such as banners, buttons and icons, as well as email templates for newsletters and promotions.

Additionally, we create eye-catching digital ads, engaging infographics, interactive brochures and branded presentation templates. Our expertise extends to designing e-books, whitepapers, mobile/web app interfaces and graphics for video content, ensuring your digital presence is cohesive and professional.