As part of the 360 degree strategy for Revitalise we devised an SEO roadmap which clearly sets out the marketing work and goals for the next 12 months. We understand that SEO can feel confusing at times, which is why we always take steps to give our plans as much clarity as possible, with minimal tech speak. The work we do at Priority Pixels includes all on-site SEO as part of the initial web build.
With on-site SEO completed throughout the build, any on-going optimisation plans for our clients predominantly cover off-site SEO, which is based around link building and the creation of new content. The aim of the SEO strategy for Revitalise over the coming months is to enhance the site’s domain authority and increase traffic which will help them to take the lead over their key competitors.
Castles Estate Agents are a successful, privately owned independent estate agent. They have eight offices across North London, East London and Essex.
Even with a strong web presence Castles were were not being found on the the first page of Google for some of their office locations. With strong competition from some big names in the industry such as Foxtons and Winkworths certain offices were struggling to make it anywhere past page three.
Priority Pixels assisted by completing a thorough web site audit which highlighted a number of SEO issues. These issues were systematically dealt with over a period of months and several of the offices now appear towards the top of page one on all the major search engines.
Living with schizophrenia was launched in 2013 in the UK to provide a platform for those living with schizophrenia in the wider sense: sufferers, carers and relatives. Priority Pixels designed and developed the website you see today and have helped maintain it from day one.
Content is posted to the site on a regular basis as information sheets, usually over 2,000 words in length. This regularly posted content has seen the site’s traffic grow from nothing when the site was launched five years ago, to over 50,000 visits a month. With no additional SEO being completed on the site since 2013, these figures show just how important content is.
As a successful holding company, The Harbron Group is made up of two separate businesses in Harbron Home Improvements and Harbron Recruit.
After using several different agencies to manage their pay-per-click advertising campaigns across Google AdWords and Bing Ads, they weren’t seeing the success they were looking for. After bringing the campaigns back in-house and managing themselves, they were looking for an SEO agency who could evaluate and execute a pay-per-click advertising strategy that would work.
By taking on the management of both Google AdWords and Bing Ads accounts, we were brought in to help increase click through rate, increase conversions and reduce the cost per conversion.
Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.
Along with a new website to match their market leading standards, Access Walk-in Baths needed to promote their website with managed SEO and PPC.
As an SEO agency, Priority Pixels were able to provide a detailed road map outlining actionable SEO work for the next 12 months including fixing all onsite issues, ensuring the website runs at optimum performance and a range of content and offsite SEO tasks.
SEO or Search Engine Optimisation is the process of making your site and it’s content more visible, relevant and appealing to the algorithms that make up the back-end of all the world’s search engines.
By optimising each aspect of your site to speak to any search engine you will secure better rankings, more organic results and increased traffic to your pages. Although ‘paid ad’ search options are a regular part of many digital campaigns we first make sure that your site is operating at peak performance on its own.
Making sure that your website has useful, well-produced content on its pages is the key to success. Many search engines, not least Google, are increasing the importance they place on evaluating quality, user-friendly content. This means that everything on your site needs to offer value, be perfectly calibrated for the web and there for a reason.
To secure the most organic traffic your website needs to meet the requirements of the biggest, best and most dynamic search engines out there. It needs to be well designed, bespoke to your needs and built without any user restrictions. Above all it needs to have the values and integrity that Google, Yahoo, and Bing among others want to associate themselves with.
Combine all these vital components together and they create the optimum digital cocktail to increase your rankings on the results pages of any search engine. By working with our team and following our expert guidance you can be assured that your website will work smarter, deliver the right customers and avoid any algorithm penalties that could devalue your site and see it slip down the SERPs.
The first step is always a full SEO audit so that our team can identify any issues that are having a negative impact on your rise to the top of the SERPs.
Digging deep through all of the elements of your current site and its performance, we can see what the search engines see and clearly pinpoint the areas for improvement.
Search engines work by crawling and indexing each and every image and piece of content on every page of your site, they will also look at the relative value of your material to key search terms and check for broken links and outdated assets.
We will compile a detailed report for you that maps out elements that are working well, any problem areas and the changes we’d advise to optimise your online presence. We use Google’s Webmaster Guidelines as the basis for our recommendations and because we are committed to demystifying our industry, we’ll always talk you through what everything means and the impact any changes will have.
Our team has been working within the evolving world of SEO for a long time and this has allowed us to perfect our strategy, adapt quickly to changes in trends and to work with key brands and businesses on large and complex sites. We know the positive results that even small changes can have on a site’s performance. At Priority Pixels we can optimise site structures from the ground up using analytics to deliver increased visibility and traffic.
Our SEO audits are fully comprehensive and look at all the visible, hidden and technical info on your site. When the audit is complete, the report we provide will include all results and the crawl data in an easy to understand format.
Depending on the scope of your project, the SEO support services provided by our team can help your in-house web staff make any essential changes. Or if a rebuild is required, our designers and developers can start to create your new site from scratch straightaway using all the data gathered.
You can find more dedicated information on our in-depth SEO audits here.
If you have noticed a drop in the visibility of your site on SERPs, a dip in keyword performance, or fewer organic site visits, your website may have fallen foul of search engine penalties or an algorithm change.
If you have ever had a 'manual action' message in your Google Search Console then it needs attention. This is Google's way of telling you there are 'unnatural' backlinks on your site that need to be corrected to improve your SEO.
Link or linking metrics is a group term for the various criteria that influence rankings in search results. They evaluate and reflect back the validity of any webpage online and are therefore essential to get right.
Our team can tell you whether the following linking metrics look healthy on your profile.
An in-depth metrics analysis is vital to your organic search campaign and is crucial in helping you move forward with correct link earning and a bespoke content marketing strategy.
Part of our audit service is providing you with a new perspective on your competition. By completing a competitor backlink audit, we can discover and show you what strategies they are using. This helps us identify marketing opportunities for you to take advantage of, potential new demographics and additional revenue streams.
We use this analysis to build you a better site. One that maximises opportunities and showcases your company’s products and services in a more intuitive way.
We do this by:
Our entire online existence is built around content and only relevant, well constructed and high quality content is going to engage your audience and have a positive impact on your search engine rankings.
Genuinely interesting, useful and/or captivating material is often the best and most authentic way to increase your organic search results and reach your chosen demographic.
Alongside simple on-page SEO techniques like Header Tags, Meta Descriptions and Internal Links your content will make your site more visible in the SERPs.
A Priority Pixels content audit is another essential SEO tactic. It gives us the chance to check all the visible assets on your site pages, the site’s structure and any on-page markups to make sure anything non-essential is removed.
We also look at the type of content you use, its length and the tone of voice used across your site and give guidance on creating uniformity and clarity. All images and video are optimised so that they take up as little space as possible and we also help you identify new or different types of output to widen your reach and customer appeal.
Content audits are an important stage in any SEO project. They help you remove anything extraneous and unhelpful and present you as a more genuine and valid option than your competitors. Our unbiased, third party perspective will enable you to reconnect with your existing audience and open you up to new markets, demographics and revenue streams.
Content optimisation is about making sure your content reaches and speaks to as many people as possible. It gives you the best chance of showing up in direct keyword search results as well as other related searches. High ranking results and consistently good levels of traffic to your site depend on how well optimised your content is. If it’s done correctly, you’ll start to gain more organic search traffic as well as repeat visits.
A huge part of any SEO strategy is understanding and anticipating the keywords and phrases that people might use when they search for things online. Picking one keyword and using it over and over on every page doesn’t work. We can help you compile a comprehensive list of related words and terms to create well written copy that doesn’t feel as though it’s just there for SEO purposes. This means that keyword searches find you as well as question based ones.
Our experienced content specialists use a range of online tools like SearchMetrics that pinpoint ways to directly improve your site. These apps give us inside information on the keywords your competitors are using and show us which alternative words or phrases you could use to give your website a boost. With this vital information, we can devise copy that improves your search performance, driving both traffic and conversions your way.
As well as keywords, we will also help you to optimise the content on all of your pages and update any essential business information that will help your customers to find you. Google search results frequently display business contact profiles as well as reviews. By using schema markup and microdata, we can add this information to your website to help search engines find your content resulting in more click-throughs and increased sales.
Checking the crawl speed of your website is a crucial step in making sure search engines can examine your entire site quickly and easily. This will make looking for relevant information on search queries much faster and will prevent them from using up their ‘crawl budget’. Essential if your site has a lot of pages.
Our first step is to ‘crawl’ your entire website, mimicking the behaviour of any search engine. This gives us an accurate picture of your site and its functionality. We can then analyse the data using a variety of webmaster tools to understand exactly how search engines see your site and what errors they will find.
Interactive elements and dynamic user content is a great addition to any site. But while it enhances the user experience, it causes problems for search engines trying to find information. We can make sure the correct indexing protocols are set up using up to date web standards to prevent this.
Interactive elements and dynamic user content are great additions to any site. However, while they may enhance a customer’s experience, they can also cause problems for search engines trying to find information. We will set up correct indexing protocols using up to date web standards to prevent this happening.
A well-defined internal link structure is another essential pathway for search engine crawlers and making sure it works well benefits you in more ways than one. While it helps bots find relevant search content on your site, it also defines your site's ‘hierarchy’ - a way that the flow of link authority is organised across websites.
An often overlooked but important process, we examine your entire server configuration and web hosting platform to make sure it is error free. Any issues can cause a duplication of your site which has a negative knock-on effect on your SEO. We'll also look into your backlink profiles and the geolocation of your server.
Ensuring that the individual elements of your website contain structured data makes it easier for search engines to know what to look for. Using collaborative data vocabularies such as Schema helps developers to incorporate the latest techniques regardless of the encoding used. This can then activate enhanced listings in SERPs.
The speed and download size of your site plays is an important factor in rankings. Even more so when potential customers are using a set data allowance to view it on their smartphone. By optimising the render of your site, your content will load quickly and seamlessly.
By prioritising the render of certain scripts and styles, we can make sure the important content is not held back by other files that might need to be downloaded in full before being visible.
If you think your website is being held back by Technical SEO issues get in touch with our team today. We can talk you through potential issues and discuss what your site goals and objectives are.
Our technical audit will help uncover any SEO problem areas and will increase the success of your organic SERPs.
Whatever business you are in, it is important to demonstrate that you know what you are talking about and be visible as an ‘expert in your field’. While expertise may not be vital for all sites, it is crucial for ones like medical, technical, financial, or legal websites. Having expertise means you have the ability to create valuable and insightful Main Content (MC) for your website that is useful and valuable to your end user.
When you produce and share the expert content on your site you need to show evidence that you are an authority on your subject or discipline. You can do this by demonstrating your own expertise or the expertise of the creator of the main content or developing your site to be a trusted hub of information. Having the necessary credentials or qualifications will help you, but value added elements like reviews and testimonials from clients or customers will enhance people’s perception of you exponentially.
Everything about your website should help your visitors to trust you, your business and your products or services. As before this can be made evident from customer reviews or testimonials, but it should also shine through in the content you use to populate your site. Trust is even more important if you have an e-commerce site and you rely on online payments. An SSL certificate, assuring customers that payments are secure, is one of Google’s top ranking factors so adding one should be your first priority.
Securing excellent SEO using all the diverse and complex factors we have mapped out above can feel like a huge and insurmountable task. Our experienced team can help you to create a strategy that achieves each SEO task efficiently either as part of an overhaul of your existing site or via a complete rebuild.
We can manage your SEO entirely in-house or work with your web team to vastly improve your site functionality and performance in the SERPs. Call us today to discuss how we can help you optimise your online presence and become more visible to more people.
SEO stands for Search Engine Optimisation. SEO is an online marketing strategy that aims to improve the visibility of your website in search engine results pages, (SERPs). The higher you can get your website to rank, the more organic traffic will be driven to your website. The more traffic on your site results in more sales and leads for your business.
Technical SEO is an important part of your overall SEO process. It involves making sure that your website is fully optimised to allow search engine bots to crawl your website. If your website is not crawled and scanned, then it will not be indexed properly. The name ‘Technical SEO’ refers to the technical parts of your website, such as the code that makes up your website. The main objective of technical SEO is to optimise these building blocks in order to increase the usability and responsiveness of your website.
Technical SEO focuses on making sure that your website is mobile friendly and responsive across a range of different devices. Google has announced its plans to make all indexing of websites mobile-first from September 2020. Making sure that your website responds and displays in the best format on desktop, tablet and on mobile devices is improving your technical SEO.
Other aspects of technical SEO include improving site speed. Creating a secure website for your customers by installing an SSL. Creating an XML sitemap to help search engines understand your website when it’s being crawled. Adding structured data mark-up code to help search engines understand the context behind the content on your webpages. Making sure that your website is registered with Google Search Console and Bing Webmaster Tools to allow you to manually submit your webpages for indexing.
An SEO agency will be able to help you make sure your website is technically strong.
On page SEO is also known as on-site SEO. It refers to the process of optimising the content that is on your web pages. By making sure that the content on your website is fully optimised for not only your customers but also search engines will help to increase your ranking in search results pages and drive more organic traffic to your website. On page SEO helps search engines to understand the context behind your content and how relevant it is to search queries.
On page SEO involves looking at aspects of your website such as the number of times your keywords are mentioned on each page, and whether your content is broken up with headings. The ease at which your content can be read can impact your on-page SEO score. Breaking up long pieces of text with sub-headings makes it easier for customers to absorb the information they are reading. Having your keyword or phrase scattered throughout the text, it confirms to search engines what the web page is about.
Other factors to look at when improving your on page SEO is the use of external links. Linking to other pages on the same topic is another way of letting search engines know what your pages are about. It also helps to show that the information on your website is reputable and of good quality. Meta titles and descriptions are shown in SERPs and are what searchers see first. Including your keywords in both your meta title and description can help to increase your click-through rate.
There are some factors of on page SEO that overlap with technical SEO. Making sure your images are sized properly, you can keep them high quality whilst increasing the loading speed of your web pages.
There is no definitive answer to this question. Costs for SEO work vary depending on what SEO work your website needs. Not every website needs the same SEO work, so the price strictly depends on how well optimised your website is currently. A brand-new website will most likely need more SEO work than an older one. Each SEO agency will quote a different price. Whilst some SEO agencies offer set SEO packages with fixed monthly costs, this does not work for everyone. You may not need all the services that you will be paying for. We recommend undertaking an SEO audit of your website before having any SEO work carried out. Not only will this allow you to see all the SEO work that needs undertaking, but it will also allow you to set a budget and define a monthly cost.
Local SEO helps to promote your business to customers that are local to where you are based. If you offer a service that is based in a specific geographical area, you need to optimise your business for local searches. In order to appear in local search results, search engines gather information about your business from various locations. Any local content you have created, your social profiles, and citations can all help improve your local SEO.
The easiest way to improve your local SEO is by creating and optimising your Google My Business account. A Google My Business account lets you set your location and, if optimised properly, will help to increase your visibility and engagement levels. By creating a Google My Business account, you can encourage your customers to leave reviews. This helps Google see that you are a legitimate business.
Another way of improving your local SEO is by creating a location page or section on your website. This should include your address, and a google map pinning your location embedded into it. Local SEO also involves making sure that your name, address and phone number is somewhere in the HTML text of your website. This means that when your website is crawled, the Google bots can collect this information for search results. However, you need to make sure that your contact information is the same and consistent across all your platforms.
Duplicate content is exactly what it sounds like. It is two or more pieces of content that are either completely identical or very similar. Think of it as plagiarising someone else’s work. Whilst having similar content to other websites in the same industry is unavoidable, you need to make it unique to your business.
There are two types of duplicate content. Internal duplicate content refers to when one domain name has the same content across different internal URLs. External duplicate content is when the search engines find the exact same content on different domains.
Whilst Google has stated that there is no SEO penalty for duplicate content, it does confuse search engines. When confronted with identical content on different domains, search engines are forced to choose which version should rank higher. So even if you are the original creator of the content and you have fully optimised it, you may not rank above the duplicate content. Search engines rarely show the multiple versions of the same content in search results, so if you have duplicate content on your website, or your content has been duplicated elsewhere, it will impact your visibility and your engagement rates.
An SEO agency will be able to find any duplicate content on your site and suggest ways of re-creating it so that it no longer counts as duplicate.
Getting your website to rank at the top of page 1 on Google does not happen overnight. There are many variables that go into effective SEO work. Some are on-going and long-term, such as creating relevant content. Others, whilst they can be completed relatively quickly such as re-sizing images to increase page speed, can still take a while until you see the effects. The short answer to this question is “it depends.” Each website is unique, so the SEO work they all need is unique. It can also depend on how much of a budget you have to complete the SEO work.
Some SEO ranking factors cannot be physically changed, such as domain age and domain authority. Search engines tend to favour websites that have existed for longer than newer websites. This is because they are considered to be more reputable and provide reliable information to search queries.
For brand new websites, it could take up to six months for your website to start ranking and increasing engagements. But that only happens with on-going SEO work from a dedicated SEO agency. You cannot fully optimise your website all in one go and then expect it to rank in a short space of time. Getting your website to rank highly, can take months, even years.
Keywords are words or phrases that, when typed into a search engine, you want your website to be shown as a result for. Keyword research simply means finding out what keywords you are already being found for, and any high traffic terms related to your business.
Undertaking keyword research allows you to see exactly what your target audience is searching for, how many times words and phrases related to your business are searched for and what information those searchers are looking for. This is possibly one of the best things you can to do help your SEO. It allows you to see how your target audience behaves online and how popular phrases related to your business are.
There are different tools that you can use to help find out which keywords are relevant to your business. Whilst you may have a few keywords already in mind, you can find others that are related to those phrases. These keywords will then form the basis of the content that is being put onto your website. Whether its service or product pages or using them to create blog content. Using your keyword research to create content will help to improve your SEO score and increase your impressions and engagements.
An SEO agency will be able to find the search terms you are most commonly found for and suggest other phrases to create content around.
Backlinks are when someone links to your website via a different webpage or online platform. Backlinks help improve your off-page SEO ranking in three main areas. By being used as a sign of validity to search engines. They allow search engines to discover new content when they revisit and re-scan websites. They increase your referral traffic.
If you can get other websites that rank highly for relevant keywords to link to your website, this is a vote of confidence to search engines that your content is reliable and valuable. Search engine bots re-crawl and scan webpages to make sure that they are presenting the most up to date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.
Referral traffic means the number of people who enter your website via a backlink on a different website. This helps search engines work out how useful other people have found the information on your website. Backlinks found on pages with high traffic levels are more likely to increase your referral traffic
The more backlinks you have pointing to your website, the higher you will rank in search engine results pages.
Landing pages are used to target specific keywords or phrases. Creating landing pages that contain content rich with a keyword relating to your business will help to increase your search engine results page ranking. They are designed to take people who click on them directly to a page with the information they are searching for. If your landing pages are fully optimised, and your keywords are mentioned enough, then they are a good way of getting web pages to organically rank higher.
The more landing pages you have that are fully optimised with relevant keywords, the more organic traffic will be driven to your site from search engine results pages. Each landing page should have a different keyword/phrase. This opens your website to more avenues and search terms.
One ranking factor for websites is the number of positive engagements and visitors. If your website starts to get more people visiting because you have created more landing pages, search engines will see your site as containing relevant and knowledgeable information and will rank your website higher.
An SEO agency is a team of highly skilled SEO experts that help other businesses increase their ranking in search engine results pages. They will work with you and advise you on the best ways to increase your ranking and fully optimise your website. The team members that make up an SEO agency will be skilled in different areas of search engine optimisation. This will allow them to create an in-depth and thorough strategy to make sure your website is fully optimised. An SEO agency will take the proper steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that an SEO agency should do include:
An SEO agency will work on all aspects of both on page and off page SEO for your website and help to increase your search engine ranking in an organic way.
Working with an SEO agency, you will have access to a team of people, each with different skill sets, that will help to fully optimise your website. SEO encompasses different aspects of digital marketing. You may need a copywriter to help improve the content on your site. A web developer will be able to ensure the structure of your website is strong and seamless.
Some key things that you should expect from a legitimate SEO agency is a full SEO audit of your current website. This will help your chosen SEO agency to better understand how well your website is already optimised and highlight different areas that can be improved upon.
An SEO agency should undertake thorough research into not just your site, but your competitors as well. By undertaking competitor analysis, an SEO agency will be able to devise a strong strategy that will help you start to rank higher than your competitors.
Knowing what to ask an SEO agency is an important step in choosing who to work with. Some important questions that you should ask are:
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate. Since its launch our website's traffic has steadily grown and has exceeded our projections. I would not hesitate to recommend Priority Pixels to anybody thinking of launching a website.
Living with Schizophrenia, Plymouth
Paul and the team really understand what we need from our website - they work with us; make valid comments and suggestions and do not push us to do anything we are not ready for. They have basically guided us through change and helped us realise what potential there is for our website.
The recent SEO audit we commissioned them to do was superb and has really helped us focus on how we can do better - and what we can realistically achieve ourselves and what we need them to help us with.
No pressure, no pushing - just good collaborative working.
Force Cancer Charity, Exeter
Everything you could ask for...and more! I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.
Gainsborough Healthcare Group, Redditch
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.