Client Overview
Terrace Dental approached us with a clear goal: to enhance their social media presence to drive more patient engagement and enquiries. They were experiencing low engagement on their existing social media platforms and lacked visibility among local residents. With Dawlish and surrounding areas as their primary target, Terrace Dental needed a social media strategy that would boost brand awareness, foster trust, and encourage local followers to take action by booking appointments or enquiring about services. The key challenge was to create content that would resonate with their audience and build an engaged online community around their practice.
Social Media Management
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increase in Facebook engagement since Priority Pixel's launched the campaigns.
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increase in Instagram followers since Priority Pixel's launched the campaigns.
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increase in engagement since Priority Pixel's launched the campaigns.
Our Approach
Priority Pixels developed a targeted social media strategy for both Facebook and Instagram, focusing on creating content that would engage, educate, and attract potential patients in Dawlish and nearby areas.
Educational Content
Engaging posts were created around Terrace Dental’s key services, such as Invisalign and Denplan, along with general dental care tips. Educational content helped establish Terrace Dental as an authority in the field, while also addressing common questions and concerns that potential patients may have.
Local Community Engagement
To strengthen community ties, we connected with relevant local pages and interacted with nearby businesses and community organisations. This approach helped Terrace Dental become a recognised part of the local digital landscape, enhancing visibility within the community.
Regular Posting Schedule
A consistent posting schedule was maintained, sharing updates on key dates, promotional offers and seasonal reminders, ensuring that Terrace Dental remained top of mind. This consistency helped build trust with their audience and kept engagement levels high.
Platform-Specific Tactics
On Facebook, focused was given to boosting content visibility and engagement through educational posts and local collaborations. For Instagram, we built the account from scratch, growing an engaged follower base through visually appealing posts, local hashtags and targeted engagement strategies.
Results
Our data-driven social media strategy has delivered outstanding results for Terrace Dental, significantly increasing their visibility, engagement and audience growth on both Facebook and Instagram. These results showcase the power of a carefully crafted approach to social media management, tailored specifically to engage with the local community and attract new patients.
Facebook Reach and Engagement
Over the past year, our targeted Facebook strategy has allowed Terrace Dental’s content to reach 1.1 million people, dramatically expanding their visibility within Dawlish and surrounding areas. This surge in reach contributed to an extraordinary 6,300% growth in engagement as users interacted with posts featuring educational content, patient testimonials and community-focused updates. By consistently sharing relevant, high-quality content, we transformed their Facebook page into a highly engaging platform that reinforces Terrace Dental’s role as a trusted, community-oriented practice. The substantial increase in engagement has not only driven awareness but has also helped build a stronger connection with local residents who are likely to seek out Terrace Dental’s services.
Instagram Growth and Engagement
Since launching their Instagram account, we’ve built a strong and engaged following from scratch. Impressions on Instagram have surged by 321.2%, with posts generating over 18,000 views. The follower base has expanded by an impressive 630.8%, reflecting the trust and interest we’ve cultivated among the local community. Engagement on Instagram has also increased by 50%, supported by a mix of visually appealing content, informative dental tips and promotions, helping Terrace Dental reach and connect with a wider, younger audience.
We're a Healthcare Marketing Agency
As a healthcare marketing agency, Priority Pixels offer a full suite of services, including web design, SEO, paid media and social media management, all tailored to support your unique goals. With experience across both public and private sector clients, including the NHS and private healthcare companies, we understand the complexities of healthcare marketing. If you have any projects where you could use expert guidance, we’re here to help. Don’t hesitate to reach out; we’d love to be part of your journey!
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What we do
Priority Pixels provide digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your organisation’s goals. Every decision we make is grounded in strategy – whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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