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Keyword Research & Strategy
We begin with comprehensive keyword research to identify the most valuable search terms for your business. Using insights from the Microsoft Search Network, we focus on high-intent keywords that drive qualified traffic. We also implement negative keywords to eliminate irrelevant clicks and ensure your ad spend is focused on what matters. Our keyword strategy is designed to target the right users, boost conversions, and deliver measurable results aligned with your business objectives.
Campaign Setup & Structure
A well-structured campaign is crucial for success. We create a tailored campaign setup that includes strategic ad groups, each targeting specific keywords and audience segments. By structuring your campaigns effectively, we ensure your ads reach the right users while keeping performance tracking clear and manageable. Our approach maximises your budget, improves ad relevance, and increases your chances of success from day one.
Audience Targeting & Bidding
With Microsoft Search Ads, we leverage advanced targeting options to ensure your ads reach the most relevant audience. We use demographic targeting, location targeting, and even LinkedIn profile targeting to connect with users most likely to convert. Combined with smart, data-driven bidding strategies, we ensure your ads perform efficiently and maximise your return on ad spend (ROAS), making sure every click counts.
Ad Copywriting & Creative
Great ads start with great copy. Our team creates compelling, action-driven ad copy designed to resonate with your target audience and drive results. We focus on clear messaging, strong calls-to-action, and creative that captures attention in competitive search results. We also test and refine ad variations to ensure optimal performance, keeping your campaigns fresh and relevant to changing audience behaviours.
Ongoing Optimisation & Management
We continuously monitor and optimise your campaigns to ensure peak performance. From adjusting bids and keywords to testing new creative, we’re always working to improve your click-through rates (CTR) and conversion rates. Through data-driven insights and constant A/B testing, we refine your strategy to maximise results and ensure your campaigns stay competitive and cost-effective over time.
Conversion Tracking & Reporting
We set up comprehensive conversion tracking to monitor key performance indicators like leads, sales, and other valuable actions. You’ll receive detailed reports showing your campaign’s performance, including metrics like Cost Per Click (CPC), Click-Through Rate (CTR), and Return on Ad Spend (ROAS). Our transparent, data-driven reporting ensures you always know how your campaigns are performing and provides actionable insights for continuous improvement.
Our Work
Paid Media Case Studies
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How Microsoft Search Ads Work
Microsoft Search Ads offer a powerful way to reach your target audience by appearing at the top of search engine results across Bing, Yahoo, AOL, and other Microsoft properties. These ads are designed to connect your business with high-intent users actively searching for products or services you offer.
Running on a Pay-Per-Click (PPC) model, Microsoft Search Ads ensure you only pay when a user clicks on your ad. This guarantees that your budget is spent on real engagement, not just impressions. Ads are triggered by the keywords your audience uses when searching, meaning your business can be visible exactly when it matters most.
But it’s not just about placing ads; it’s about placing the right ads in front of the right people. At Priority Pixels, we focus on optimising your campaign through precise keyword targeting, compelling ad copy, and detailed audience segmentation. We ensure your ads meet the high standards of the Microsoft Search Network, helping you secure higher ad positions at lower costs compared to more competitive platforms like Google.
Whether your goals are to generate leads, drive sales, or boost brand awareness, Microsoft Search Ads offer a cost-effective way to achieve them while reaching an untapped, high-value audience.
With our expertise, we’ll manage everything from setup to ongoing optimisation, ensuring your campaigns are always performing at their best, driving results that align with your business goals.
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Benefits of Microsoft Search Ads
Microsoft Search Ads provide several advantages that make them an essential part of a well-rounded digital marketing strategy. While often overlooked in favour of Google Ads, Microsoft Search Ads offer unique benefits that can dramatically enhance your campaign performance and budget efficiency.
- Lower Competition, Lower Costs: One of the most significant advantages of Microsoft Search Ads is the reduced competition compared to Google. With fewer advertisers bidding on keywords, you benefit from lower Cost-Per-Click (CPC) rates, meaning your ad spend goes further.
- Access to a High-Value Audience: The Microsoft Search Network tends to attract a higher-income demographic, providing access to users who are more likely to make a purchase or convert into a lead. This makes Microsoft Search Ads particularly valuable for businesses looking to target affluent users with higher purchasing power.
- Exclusive Targeting Options: One of the standout features of Microsoft Search Ads is its integration with LinkedIn profile targeting. This allows you to reach professionals based on their job title, industry, and company size. It’s an ideal feature for B2B businesses or companies looking to engage decision-makers directly.
By leveraging these unique benefits, Microsoft Search Ads help you reach untapped segments of your market, allowing for greater control over your campaigns, better results, and a stronger return on ad spend (ROAS).
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Microsoft Search Ads vs. Google Ads
While Google Ads tends to dominate the digital advertising landscape, Microsoft Search Ads offer distinct advantages that shouldn’t be overlooked. Both platforms play a vital role in reaching your audience, but they do so in different ways, making them complementary tools for your overall digital strategy.
Reach and Volume: Google has a larger share of the search engine market, but Microsoft Search Ads reach a unique audience that Google doesn’t always capture. Many users of the Microsoft Search Network come from default search engines on Windows-powered devices, including Bing, Yahoo, and AOL. This means you’ll be reaching an additional pool of potential customers who may not use Google.
Lower Cost-Per-Click (CPC): Because there’s less competition on the Microsoft Search Network, advertisers typically enjoy lower CPCs compared to Google Ads. This allows businesses to gain more clicks for the same budget, increasing the chances of conversion without inflating ad spend.
Demographic Differences: Microsoft’s user base is generally older, with higher incomes, making it an ideal platform for businesses targeting a more affluent audience. Additionally, LinkedIn profile targeting—a feature exclusive to Microsoft Ads—allows businesses to target users based on professional data, a key advantage for B2B campaigns.
While Google Ads are essential for reaching the masses, Microsoft Search Ads give you the ability to zero in on high-value, often underserved segments of your target market. Running both platforms in parallel ensures your business has comprehensive coverage in the search landscape, capturing different audiences across multiple networks.
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Keyword Research & Negative Keywords
A successful Microsoft Search Ads campaign starts with thorough keyword research. Our team identifies the most relevant, high-intent keywords that your target audience is searching for. This ensures your ads are visible to users who are actively looking for your products or services, not just casually browsing.
We use advanced tools and Microsoft’s own data to uncover the best-performing keywords for your business, focusing on search terms that indicate a clear intent to buy or take action. This process also involves uncovering long-tail keywords, which are highly specific and often less competitive, but can drive more qualified traffic to your site.
Equally important is our use of negative keywords. These are terms that may be related to your industry but aren’t relevant to your offering. By adding negative keywords, we prevent your ads from appearing for searches that won’t convert, ensuring your budget is spent efficiently and reducing wasted clicks.
Our keyword strategy is continuously refined throughout the campaign. We monitor performance closely and adjust based on what’s driving the best results. This data-driven approach ensures you’re getting the most from your ad spend while attracting users with the highest potential to convert.
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Advanced Audience Targeting
Microsoft Search Ads offers some of the most advanced and precise targeting options available, allowing us to zero in on the audience most likely to engage with your brand. At Priority Pixels, we leverage these tools to ensure your ads are not just seen, but seen by the right people.
Demographic and Location Targeting: We tailor your campaigns to specific demographic groups, based on factors such as age, gender, income level, and even location. This ensures that your ads are shown to users who are most likely to convert, whether they’re local to your business or spread across a wider region.
LinkedIn Profile Targeting: Exclusive to Microsoft Search Ads, this feature allows us to target users based on their LinkedIn profile data—including job titles, industries, and companies. This is an invaluable tool for B2B marketing, where targeting decision-makers and industry leaders is crucial for success.
By combining these advanced targeting options, we’re able to create campaigns that reach the most valuable audience segments for your business. Whether your goal is to target high-income households, local customers, or business professionals, our targeting strategies are designed to maximise your ROI.
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Ad Copywriting & Creative Testing
The success of your Microsoft Search Ads doesn’t just depend on targeting; it also hinges on how compelling your message is. Our expert copywriters craft clear, engaging ad copy that speaks directly to your audience’s needs and motivations, driving clicks and conversions.
We create tailored, action-oriented ads that reflect your brand’s voice while focusing on high-performing calls-to-action (CTAs). This ensures that users are not only clicking on your ads but are encouraged to take meaningful action, whether it’s making a purchase, signing up for a service, or contacting your business.
But we don’t stop at just creating great ads. We continuously test and refine ad copy and creative elements through A/B testing. This allows us to determine which headlines, descriptions, and visuals are resonating most with your audience. By consistently optimising your ads, we improve both Click-Through Rates (CTR) and conversion rates, ensuring that your campaigns stay competitive and deliver real results.
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Conversion Tracking & Performance Reporting
Understanding how well your ads are performing is crucial for long-term success. At Priority Pixels, we set up detailed conversion tracking to monitor key actions that users take after interacting with your ads—whether it’s a sale, a form submission, or a phone call.
Our reports go beyond basic metrics like clicks and impressions. We track important performance indicators such as Cost Per Click (CPC), Click-Through Rate (CTR), and Return on Ad Spend (ROAS). This gives you a clear picture of how your campaigns are performing and what impact they’re having on your business.
With our monthly performance reports, you’ll have full visibility into your campaign’s results. We provide actionable insights to help you understand where your budget is being best spent and where improvements can be made. Our transparent reporting ensures you’re always in the loop and confident in the performance of your ads.
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Ongoing Optimisation & Campaign Management
Launching a Microsoft Search Ads campaign is just the beginning. To ensure your campaigns continue to deliver optimal results, we provide ongoing optimisation and active management.
Through real-time performance monitoring, we make adjustments to bids, keywords, and targeting based on what’s working and what’s not. Our team continuously tests new strategies and creative assets to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Our data-driven approach allows us to spot opportunities for improvement quickly, ensuring your campaign stays ahead of competitors and continues to deliver the results your business needs. Whether it’s updating ad copy, refining targeting, or adjusting bids, our proactive management keeps your campaign in peak condition, driving better results over time.
FAQs
What are Microsoft Search Ads?
Microsoft Search Ads are paid search ads that appear across the Microsoft Search Network, including Bing, Yahoo, and AOL. These ads work similarly to Google Ads but often come with lower Cost-Per-Click (CPC) rates and less competition. With Microsoft Search Ads, you can reach a high-value audience actively searching for products and services related to your business.
How are Microsoft Search Ads different from Google Ads?
While both platforms are similar in function, Microsoft Search Ads often have lower competition and CPC rates, allowing your budget to stretch further. Microsoft also has exclusive features like LinkedIn profile targeting, giving you the ability to target professionals by job title, industry, or company size—something Google Ads doesn’t offer. This makes Microsoft Ads especially useful for businesses targeting a more affluent or professional audience.
How do you manage Microsoft Search Ads campaigns at Priority Pixels?
At Priority Pixels, we handle every aspect of your Microsoft Search Ads campaign, from initial setup to ongoing optimisation. We conduct in-depth keyword research, set up precise audience targeting, and write compelling ad copy. Once the campaign is live, we continuously monitor performance, making adjustments to bids, keywords, and targeting to ensure your campaigns deliver the best possible results.
What are the benefits of advertising on the Microsoft Search Network?
Advertising on the Microsoft Search Network offers several key benefits:
- Lower Cost-Per-Click (CPC) compared to Google.
- Access to a higher-income demographic, particularly in B2B and professional sectors.
- Exclusive features like LinkedIn profile targeting for reaching decision-makers. These factors make Microsoft Search Ads an excellent choice for businesses looking to reach high-value audiences while maintaining a cost-effective ad strategy.
Can I run Microsoft Search Ads alongside my Google Ads?
Yes, absolutely. Many businesses benefit from running both Microsoft Search Ads and Google Ads to ensure comprehensive coverage across search engines. Each platform has unique strengths, and running both can help you capture different audience segments and maximise your online visibility. At Priority Pixels, we can manage your campaigns across both platforms, ensuring they complement each other for the best results.
How does Microsoft Search Ads target audiences?
Microsoft Search Ads offers a range of advanced targeting options to help you reach the right audience:
- Demographic targeting: By age, gender, and income.
- Location targeting: Focus on specific geographic areas.
- LinkedIn profile targeting: Exclusive to Microsoft, this feature allows you to target users based on their LinkedIn data, including job title, industry, and company size.
These precise targeting options make Microsoft Ads particularly effective for businesses that need to focus on specific professional or geographic demographics.
How do you track the performance of Microsoft Search Ads campaigns?
At Priority Pixels, we set up detailed conversion tracking to monitor the actions users take after clicking on your ads, such as form submissions, phone calls, or purchases. We provide comprehensive reports on key metrics, including Click-Through Rate (CTR), Cost-Per-Click (CPC), and Return on Ad Spend (ROAS). This data allows us to make informed decisions and continually optimise your campaigns to ensure you’re getting the best results.
What kind of businesses should use Microsoft Search Ads?
Microsoft Search Ads are particularly beneficial for businesses targeting:
- B2B industries that need to reach professionals through LinkedIn profile targeting.
- Companies looking for a cost-effective way to reach new audiences, especially with lower CPC rates compared to Google Ads.
- Brands aiming to target an older or higher-income demographic, as these users are more prevalent on the Microsoft Search Network.
Whether you’re looking to reach local consumers or decision-makers at large companies, Microsoft Search Ads offer valuable opportunities for diverse businesses.
What is LinkedIn profile targeting, and how does it work?
LinkedIn profile targeting is a unique feature available on Microsoft Search Ads. It allows you to target users based on their job title, industry, company, and other LinkedIn data. This feature is especially powerful for B2B marketers looking to reach decision-makers and professionals in specific sectors. At Priority Pixels, we leverage this capability to tailor your campaigns for maximum relevance and conversion.
How much should I budget for Microsoft Search Ads?
The budget for Microsoft Search Ads depends on your business goals, industry, and competition. However, because Microsoft Ads typically have lower Cost-Per-Click (CPC) compared to Google Ads, you can often achieve more for less. At Priority Pixels, we work with you to set a budget that aligns with your goals, ensuring you get the most out of every pound spent while delivering measurable results.
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