Search Engine Advertising Services
Our Search Engine Advertising services are built to connect your business with the right audience through targeted campaigns on Google and Bing. As a Google Partner, we bring industry-leading expertise, ensuring your campaigns benefit from the latest best practices and insights.
We drive high-converting traffic by managing every detail of your campaigns—from strategic keyword research and compelling ad copy to ongoing optimisation, targeting refinements, bid adjustments, and creative refreshes—ensuring your business stands out on both Google and Bing.
We streamline search engine advertising while driving results that align with your business goals. As a trusted Google Partner, we ensure a strong return on ad spend (ROAS).
Proud to work with
Google Search Ads
Get your business in front of the right audience at the right time with our Google Search Ads services. As a Google Partner, we know how to create campaigns that drive real results, whether it’s boosting sales, generating leads, or increasing brand visibility. Our expert team will ensure your ads are seen by potential customers actively searching for what you offer, all while maximising the return on your ad spend.
Microsoft Search Ads
Our Microsoft Search Ads services help your business reach new audiences on a powerful, often underutilised platform. We create tailored campaigns that deliver real results, whether your goal is to boost sales, generate leads, or enhance brand visibility. Our expert team ensures your ads appear for the right searches, targeting potential customers while maximising your return on ad spend.
We are a Google Partner
As a Google Partner, Priority Pixels has demonstrated exceptional expertise in managing and optimising Google Ads campaigns. Earning this certification means we’ve met Google’s high standards for campaign performance, client success, and knowledge of best practices. This partnership allows us to stay at the forefront of the industry, ensuring your campaigns benefit from the latest insights, strategies, and tools.
For our clients, being a Google Partner provides access to exclusive resources, such as beta testing of new Google features, priority support, and cutting-edge insights that other agencies may not have. It also means you can trust that your campaigns are being managed by certified professionals who consistently deliver measurable, impactful results.
Our Work
Paid Media Case Studies
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How Search Engine Advertising Works
Search Engine Advertising (SEA) allows businesses to appear at the top of search engine results through paid ads. Unlike organic search results, which can take time to build visibility, SEA offers immediate exposure to potential customers actively searching for your products or services.
The process begins with Pay-Per-Click (PPC), where advertisers bid on specific keywords relevant to their business. Each time someone clicks on your ad, you pay a fee—this is known as Cost Per Click (CPC). The goal is to ensure that the cost of the click is outweighed by the value of the resulting conversion, such as a sale, lead, or other desired action.
Search engine ads are triggered by the keywords users type into search engines like Google or Bing. Ads are displayed based on a combination of bid amount, ad relevance, and Quality Score—a metric used by Google and Bing that evaluates the quality of your ad, keywords, and landing page.
SEA campaigns allow for precise targeting, ensuring your ads reach specific audiences based on their location, device, demographic data, and interests. This makes search engine advertising a highly effective method for driving conversions and delivering measurable returns on your ad spend.
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Benefits of Search Engine Advertising
Search Engine Advertising (SEA) offers businesses several key benefits that make it one of the most effective digital marketing strategies:
- Instant Visibility: Unlike organic search, SEA provides immediate exposure on top of search engine results pages (SERPs).
- Targeted Reach: Ads can be targeted by location, device, demographics, interests, and more—ensuring you reach the right audience.
- Measurable ROI: With detailed analytics, you can track every click, conversion, and sale, allowing you to measure return on ad spend (ROAS) with precision.
- Budget Control: Set daily or monthly budgets, so you never exceed your spend limit.
- Scalability: Easily scale campaigns up or down based on performance, market conditions, or business needs.
With SEA, you can drive high-quality traffic, increase brand awareness, and generate more leads or sales—quickly and efficiently.
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Our Approach to Search Engine Advertising
Our Search Engine Advertising process is built on strategy, precision, and continual optimisation. Here’s how we approach it:
- Discovery: We begin by understanding your business goals, audience, and competitors.
- Keyword Research: Our team identifies high-performing keywords, negative keywords, and search trends relevant to your market.
- Ad Creation: We craft compelling ad copy and design visuals that speak to your audience and align with your brand.
- Targeting Setup: We configure targeting parameters such as location, device, demographics, and more to ensure your ads reach the right people.
- Ongoing Optimisation: We constantly monitor and adjust bids, keywords, and creatives to maximise performance.
- Performance Reporting: We provide detailed reports on campaign performance, conversion metrics, and ROAS, with actionable insights for continuous improvement.
Our hands-on, data-driven approach ensures your campaigns are always optimised for success.
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The Role of Bing Ads in Search Advertising
While Google Ads dominate the market, Bing Ads play a crucial role in your overall search engine advertising strategy. Here’s why:
- Lower CPC: Bing Ads often come with lower cost per click (CPC) due to less competition, allowing you to stretch your budget further.
- Higher Income Demographic: Bing’s audience skews slightly older, with a higher percentage of users in the high-income bracket.
- Cross-Device Reach: Bing integrates with Microsoft products like Windows, Cortana, and LinkedIn, expanding your ad’s reach across devices and platforms.
- Search Volume: Bing accounts for around 30% of desktop searches in the U.S. and other major markets, providing access to a valuable, less saturated audience.
Using Bing Ads alongside Google Ads ensures you’re reaching a wider audience while potentially lowering costs.
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Keyword Research & Selection
Keyword research is at the heart of a successful search engine advertising campaign. Here’s how we handle it:
- In-Depth Research: We use advanced tools to find the most relevant, high-performing keywords for your business.
- Long-Tail Keywords: By targeting longer, more specific search phrases, we drive higher-intent traffic that is more likely to convert.
- Negative Keywords: We identify terms you don’t want to bid on, preventing irrelevant clicks that waste your budget.
- Competitor Analysis: We analyse competitors’ keywords to find gaps in their strategy and opportunities for you to outperform them.
The right keyword strategy ensures your ads are seen by people who are most likely to engage with your business.
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Ad Copywriting & Creative Development
Successful Search Engine Advertising requires more than just bidding on the right keywords—it’s about creating ads that capture attention and convert. Here’s how we develop effective ads:
- Compelling Ad Copy: Our copywriters craft clear, persuasive messaging that speaks directly to your audience’s needs and prompts action.
- Engaging Creatives: We collaborate with designers to create eye-catching visuals that complement your messaging and reinforce your brand.
- A/B Testing: We continuously test different versions of your ads (headlines, images, CTAs) to identify which combinations drive the best results.
- Ad Extensions: We enhance your ads with additional links, call buttons, or location details, providing more opportunities for engagement.
Our focus is on creating ads that stand out and deliver results, whether it’s clicks, leads, or sales.
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Audience Targeting & Geo-Targeting
Reaching the right audience is key to successful Search Engine Advertising. Here’s how we fine-tune audience targeting:
- Demographic Targeting: We tailor your ads based on age, gender, income, and other demographic factors to reach the most relevant users.
- Interest & Behavioural Targeting: By utilising user interests and past online behaviour, we show your ads to people who are most likely to engage.
- Geo-Targeting: For local businesses, we use location-based targeting to ensure your ads only appear in specific areas, such as cities, regions, or even around a certain radius.
- Device Targeting: We adjust bids based on device type (desktop, mobile, or tablet) to optimise performance across all user platforms.
By fine-tuning these targeting parameters, we ensure your ads are seen by the people most likely to convert.
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Conversion Tracking & Reporting
Tracking conversions and analysing performance is essential for a successful campaign. Here’s how we approach conversion tracking and reporting:
- Conversion Tracking Setup: We set up conversion tracking to measure key actions like purchases, form submissions, and phone calls.
- Performance Metrics: We monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) to measure success.
- Detailed Reporting: Our monthly reports provide a clear breakdown of campaign performance, including which ads, keywords, and audiences are delivering the best results.
- Actionable Insights: Beyond just numbers, we provide insights and recommendations on how to improve your campaign’s performance further.
Our transparent reporting keeps you informed and helps us continuously optimise your campaigns for the best results.
FAQs
What is Search Engine Advertising (SEA)?
Search Engine Advertising (SEA) is a form of paid digital marketing where businesses create ads that appear on search engine results pages (SERPs). Unlike organic search results, SEA uses a Pay-Per-Click (PPC) model, meaning you only pay when someone clicks on your ad. Ads are triggered by keywords related to your products or services and target users who are actively searching for what you offer.
How does SEA differ from SEO?
The main difference between SEA and Search Engine Optimisation (SEO) is timing and placement. SEA delivers immediate visibility by placing ads at the top of search engine results for a fee, while SEO is a longer-term strategy focused on improving your website’s organic ranking through content and technical optimisation. SEA is ideal for driving quick results, whereas SEO is focused on long-term growth.
How much should I budget for Google and Microsoft Ads?
The budget for Google Ads and Microsoft Ads varies based on factors such as your industry, competition, and campaign goals. We typically recommend starting with a budget that aligns with your revenue targets and adjusting based on performance. As a rule of thumb, many businesses start with £1,000–£5,000 per month. However, smaller budgets can still yield results, especially with Microsoft Ads, which often have lower cost-per-click (CPC) rates.
How quickly will I see results from Search Engine Advertising?
One of the main benefits of SEA is immediate visibility. You can start seeing clicks and traffic within days of launching a campaign. However, optimal performance usually takes 2–4 weeks as campaigns are fine-tuned, and ads gain traction. This includes optimising bids, refining targeting, and analysing initial data for improvements.
How do you choose the right keywords for my ads?
We conduct thorough keyword research using advanced tools to identify high-value search terms that your target audience is using. This includes long-tail keywords (more specific phrases that indicate strong buying intent) and negative keywords (terms you don’t want to target). We also analyse competitor keywords to find opportunities for growth and minimise wasted ad spend.
How do you track the success of my campaigns?
We track performance using key metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS). We also set up conversion tracking to measure specific goals, such as purchases, form submissions, or phone calls. You will receive detailed monthly reports with insights on how your campaigns are performing and suggestions for optimisation.
What targeting options are available for my ads?
We use a variety of targeting options to ensure your ads reach the right audience. This includes:
- Demographic targeting: Age, gender, income level, and more.
- Location targeting: Ads can be shown in specific regions, cities, or even within a certain radius of your business.
- Device targeting: Adjust bids based on whether the searcher is on desktop, mobile, or tablet.
- Interest-based targeting: Show ads to users who have shown an interest in your industry or products.
By using these targeting methods, we ensure your ads are seen by users most likely to convert.
What are the benefits of being a Google Partner?
As a Google Partner, we bring several advantages to your campaign:
- Certified Expertise: Our team is trained and certified by Google, ensuring we follow best practices and stay updated on the latest trends.
- Early Access: We receive early access to new Google Ads features and tools, giving you an edge over competitors.
- Priority Support: We have direct access to Google’s support team, ensuring any issues are quickly resolved, and your campaigns run smoothly.
This partnership allows us to manage your campaigns more effectively and drive better results.
What happens if my ads don’t perform well?
If your ads aren’t performing as expected, we take immediate action to optimise the campaigns. This might include:
- Adjusting bids to ensure you’re getting the most value from each click.
- Refining targeting to reach a more relevant audience.
- Updating ad copy or visuals to improve engagement.
- Testing new keywords or negative keywords to filter out irrelevant traffic.
Our goal is to continually improve performance, and we closely monitor and adjust your campaigns to ensure they deliver results.
Do you provide reports on campaign performance?
Yes, we provide detailed monthly reports that include:
- Key performance metrics such as CTR, CPC, conversions, and ROAS.
- Analysis of top-performing ads and keywords.
- Recommendations for ongoing optimisation to improve results.
We also offer monthly review calls where we discuss the report, answer any questions, and align on strategy moving forward. This ensures you are always aware of how your campaigns are performing and how we’re working to improve them.
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