Display Advertising Agency | Display Advertising Services

Benefits of Display Advertising

Display advertising offers several compelling benefits for businesses looking to expand their digital presence and connect with a broader audience. One of the primary advantages is the wider reach. With access to millions of websites, apps, and platforms, your ads can be displayed to users across the web, significantly extending your brand’s visibility. Whether users are reading the news, browsing social media, or watching videos, your message is in front of them at critical moments.

Another key benefit is the visual impact of display ads. Unlike text-based ads, display ads allow you to present your brand in creative, visually engaging ways—through compelling images, banners, and videos—helping you leave a lasting impression. These ads are ideal for building brand awareness and driving user engagement.

Display ads are also incredibly versatile when it comes to targeting. With advanced targeting options, you can tailor your ads to reach users based on demographics, geographic location, interests, and even browsing behaviour. This ensures your ads reach the right audience, increasing the likelihood of engagement and conversions.

One of the most powerful features of display advertising is its retargeting capabilities. Display ads can be shown to users who have already visited your website but didn’t convert, keeping your brand top of mind and encouraging them to return.

Finally, display advertising is often more cost-effective than other forms of digital advertising, offering a lower cost-per-impression (CPM) while still delivering significant results. We manage your display campaigns to maximise ROI and ensure your ads align with your business goals.

Google Display Ads

Google Display Ads provide access to one of the largest and most in-depth display networks in the world, reaching over 90% of internet users. With millions of websites, apps, and platforms like YouTube, your business can engage with potential customers across a vast range of digital touchpoints, ensuring your brand stays visible throughout the customer journey.

We create visually compelling and highly targeted Google Display Ads that not only capture attention but drive results. Whether your goal is to boost brand awareness, retarget users who have previously visited your site, or generate direct conversions, our team ensures that your ads are strategically placed for maximum impact. By targeting users at various stages of the buying process, we make sure your message reaches the right audience at the right time.

We utilise Google’s advanced targeting options, including demographic, interest-based, and retargeting capabilities, to ensure your ads are seen by the users most likely to engage. Combined with our data-driven optimisation strategies, we continuously monitor and refine your campaigns to maximise visibility and results. Our approach focuses on making sure your ads perform at their best, delivering measurable outcomes and the highest possible return on investment (ROI) for your business.

With Priority Pixels, you’re not just running ads—you’re running expertly managed campaigns designed to deliver meaningful, measurable results.

Microsoft Audience Ads

Microsoft Audience Ads offer a powerful way to connect with high-value audiences across premium platforms like MSN, Outlook, and Microsoft Edge, as well as a trusted network of partner sites. These ads go beyond traditional display advertising by offering native placements, allowing your content to seamlessly blend with the user experience. Additionally, LinkedIn profile targeting makes Microsoft Audience Ads particularly effective for B2B campaigns, allowing you to reach professionals based on their job titles, industries, and company sizes.

We specialise in crafting tailored Microsoft Audience Ads that connect your business with the right users. Whether your goal is to build brand awareness or drive direct conversions, we use advanced targeting options—such as demographics, interests, and exclusive LinkedIn profile targeting—to engage decision-makers and professionals in key industries. This ensures your ads are seen by the people most likely to engage with your brand and take action.

By utilising the extensive reach of the Microsoft Audience Network, we ensure your ads are delivered with pinpoint precision, helping you achieve measurable results. Our expert management focuses on optimising your campaigns to maximise return on ad spend (ROAS), ensuring every pound spent is driving real value for your business.

With Priority Pixels, your Microsoft Audience Ads are strategically managed to deliver results that align with your business objectives, helping you achieve maximum impact.

Retargeting with Display Ads

Retargeting is one of the most powerful tools available in display advertising. It allows you to reconnect with users who have previously visited your website but didn’t convert. By strategically showing your ads to these users as they browse other websites, apps, or platforms, you keep your brand top of mind and increase the chances of them returning to complete a desired action, such as making a purchase or filling out a contact form.

We specialise in building effective retargeting campaigns that engage users at various stages of their journey. By utilising the reach of both Google’s Display Network and the Microsoft Audience Network, we place your ads on highly relevant websites, apps, and platforms, ensuring they are seen by potential customers who have already shown interest in your business.

Our retargeting strategies focus on creating highly relevant, visually compelling ads that entice users to return and convert. Whether you’re looking to recapture abandoned shopping carts, nurture potential leads, or re-engage users who left your site without taking action, our retargeting campaigns are designed to bring them back at the right moment.

Retargeting is one of the most effective ways to boost conversion rates, and with Priority Pixels, you can be confident that every retargeting campaign is expertly managed to deliver measurable results that align with your business objectives.

Advanced Targeting Options

One of the greatest advantages of display advertising is the ability to target your audience with precision, ensuring your ads are seen by the right people at the right time. Both Google Display Ads and Microsoft Audience Ads offer powerful, advanced targeting options that allow your business to connect with users based on their behaviours, interests, demographics, and even location. This enables your ads to resonate more effectively with potential customers who are most likely to engage with your brand.

We use a sophisticated combination of targeting strategies to ensure your ads are reaching the right audience. This includes:

Demographic targeting: Target users based on factors such as age, gender, income, and parental status, ensuring your ads align with the profiles of your ideal customers.

Interest-based targeting: Reach users based on their specific interests, hobbies, and browsing habits, helping you connect with individuals who are most likely to engage with your brand.

Geographic targeting: Whether you want to target users in specific cities, regions, or countries, we tailor your ads to reach the right audience locally or globally.

Behavioural targeting: This strategy allows you to target users based on their past actions, such as previous visits to your website or interactions with specific products or services.

By combining these targeting techniques, our tailored approach ensures that your ads are seen by the most relevant audiences, increasing engagement and boosting conversion rates. We ensure every ad is precisely targeted to deliver the best possible results for your business.

Performance Tracking & Reporting

Measuring the success of your display advertising campaigns is essential to ensure you’re getting the most out of your ad spend. We provide in-depth performance tracking and reporting, giving you full transparency into how your campaigns are performing and where improvements can be made. Our approach ensures you always have a clear understanding of the impact your ads are having on your business goals.

We meticulously track key performance metrics, including:

• Impressions: The number of times your ads are displayed to potential customers.
• Click-through rates (CTR): The percentage of users who click on your ads after seeing them.
• Cost-per-click (CPC): The average amount you pay each time someone clicks on your ad.
• Conversions: The number of users who take a desired action, such as making a purchase or filling out a form.

Our detailed monthly reports provide you with actionable insights into how your campaigns are performing, highlighting both successes and areas for improvement. We simplify complex data into easy-to-understand summaries, offering strategic recommendations on how to further optimise your ads for maximum performance.

By continually monitoring real-time data and making adjustments to your campaigns—whether it’s refining targeting, adjusting bids, or testing new creatives—we ensure your display ads are always delivering the highest possible return on investment (ROI). With Priority Pixels, your campaigns are expertly managed to deliver consistent, measurable results.

Display Ad Formats

Display advertising offers a wide range of ad formats, allowing your business to engage users with visually compelling and highly relevant ads that align with your brand and campaign goals. We help you select the best ad formats to ensure your campaigns deliver maximum impact and performance, reaching your target audience effectively across various websites, apps, and platforms.

Popular display ad formats include:

• Banner Ads: These are traditional rectangular ads that typically appear at the top, bottom, or sides of web pages. Their prominent placement makes them highly effective for brand visibility and click-through rates.
• Rich Media Ads: Interactive and engaging, rich media ads often include elements like video, animation, and interactive features that entice users to interact with your ad, creating a more immersive experience.
• Video Ads: Short, compelling video clips designed to engage users across websites and platforms like YouTube. Video ads are perfect for capturing attention quickly and conveying your message in a dynamic, visual way.
• Responsive Ads: These automatically adjust their size, appearance, and format to fit any available ad space, ensuring your ad displays perfectly across various platforms and devices, from desktops to mobile.

By selecting the right ad formats and designing creative, visually engaging ads, we ensure your display ad campaigns are optimised for maximum visibility, engagement, and performance. We work to create ad experiences that not only capture attention but drive meaningful results, helping your business grow.