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Crawl Optimisation
Checking the crawl speed of your website is a crucial step in making sure search engines can examine your entire site quickly and easily. This will make looking for relevant information on search queries much faster and will prevent them from using up their ‘crawl budget’. Essential if your site has a lot of pages.
Crawl Data Examination
Our first step is to ‘crawl’ your entire website, mimicking the behaviour of any search engine. This gives us an accurate picture of your site and its functionality. We can then analyse the data using a variety of webmaster tools to understand exactly how search engines see your site and what errors they will find.
Dynamic User Content
Interactive elements and dynamic user content is a great addition to any site. But while it enhances the user experience, it causes problems for search engines trying to find information. We can make sure the correct indexing protocols are set up using up to date web standards to prevent this.
Mobile Device Ranking
Interactive elements and dynamic user content are great additions to any site. However, while they may enhance a customer’s experience, they can also cause problems for search engines trying to find information. We will set up correct indexing protocols using up to date web standards to prevent this happening.
Internal Link Structuring
A well-defined internal link structure is another essential pathway for search engine crawlers and making sure it works well benefits you in more ways than one. While it helps bots find relevant search content on your site, it also defines your site's ‘hierarchy’ - a way that the flow of link authority is organised across websites.
Server Configuration
An often overlooked but important process, we examine your entire server configuration and web hosting platform to make sure it is error free. Any issues can cause a duplication of your site which has a negative knock-on effect on your SEO. We'll also look into your backlink profiles and the geolocation of your server.
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Technical SEO
As an SEO agency, Priority Pixels specialise in providing comprehensive technical SEO services to improve the visibility and ranking of your website. Our goal is to enhance your website’s infrastructure, ensuring search engines can effectively crawl, index, and render your pages. By focusing on the technical side of your site, we aim to boost its performance, speed, and user experience—all key factors that positively impact search engine rankings.
Our technical SEO services include:
- Website Speed & Performance: We optimise your site’s loading times, minimise server response times, and ensure fast performance across all devices, enhancing both user experience and search engine favourability.
- Mobile-Friendliness: We ensure that your website is responsive and provides a seamless experience on mobile devices, which is crucial for both user satisfaction and search engine ranking.
- Crawlability: Our team ensures that search engine bots can easily access and crawl your content by setting up effective sitemaps and robots.txt files.
- Indexability: We ensure that all your important pages are indexed properly by search engines, avoiding issues like duplicate content and setting up appropriate canonical tags.
- Structured Data & Schema Markup: We implement structured data (schema) on your site, helping search engines understand the content and context of your pages, which can enhance your search appearance with rich snippets.
- Site Architecture & URL Structure: Our approach to organising your content and internal linking ensures a logical, search engine-friendly structure, complete with clear and descriptive URLs.
- Security: We implement HTTPS to secure your site, which is a crucial ranking factor for search engines and vital for user trust.
- XML Sitemap: We create and maintain an XML sitemap, guiding search engines through your website’s structure and helping them discover all your pages effectively.
Technical SEO is the foundation upon which all other SEO efforts are built. Our thorough approach ensures that your site’s technical setup is optimised for both search engines and users, laying the groundwork for content and on-page optimisation strategies.
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Structured Data
In the context of SEO (Search Engine Optimisation), structured data refers to a standardised format of organising and annotating information on web pages. It involves adding additional metadata to HTML code using specific markup formats, such as Schema.org vocabulary, to provide search engines with more context about the content on the page.
Structured data helps search engines better understand the content and purpose of a webpage, allowing them to provide more informative and relevant search results to users. By including structured data, website owners can enhance their visibility in search engine results pages (SERPs) and potentially achieve rich snippets or other enhanced search result features.
Some common types of structured data include:
- Rich snippets: These are additional elements that can appear in search results, such as star ratings, reviews, product prices, event dates and other information relevant to the search query.
- Breadcrumbs: These provide a trail of links that show the hierarchical structure of a website, helping users understand the page’s position within the site.
- Knowledge Graph: This structured data is used to provide factual information about entities (people, organisations, places, etc.) directly in the search results, sourced from reputable databases or websites.
- Local business information: Structured data can be used to provide details about a local business, such as its name, address, phone number, opening hours, and customer reviews.
By implementing structured data markup, website owners can enhance their chances of appearing prominently in search results and attract more targeted organic traffic. It improves the visibility, click-through rates and overall user experience in search engine listings. However, it’s important to note that the inclusion of structured data does not guarantee improved rankings, but it can positively impact how search engines present your website in the search results.
FAQs
What is technical SEO?
Technical SEO is an important part of your overall SEO process. It involves making sure that your website is fully optimised to allow search engine bots to crawl your website. If your website is not crawled and scanned, then it will not be indexed properly. The name ‘Technical SEO’ refers to the technical parts of your website, such as the code that makes up your website. The main objective of technical SEO is to optimise these building blocks in order to increase the usability and responsiveness of your website.
Technical SEO focuses on making sure that your website is mobile friendly and responsive across a range of different devices. Google has announced its plans to make all indexing of websites mobile-first from September 2020. Making sure that your website responds and displays in the best format on desktop, tablet and on mobile devices is improving your technical SEO.
Other aspects of technical SEO include improving site speed. Creating a secure website for your customers by installing an SSL. Creating an XML sitemap to help search engines understand your website when it’s being crawled. Adding structured data mark-up code to help search engines understand the context behind the content on your webpages. Making sure that your website is registered with Google Search Console and Bing Webmaster Tools to allow you to manually submit your webpages for indexing.
An SEO agency will be able to help you make sure your website is technically strong.
How much does site speed affect SEO?
When it comes to browsing online, most people have a short attention span. In a recent survey, only 50% of internet users said they would spend longer than 15 seconds waiting for a site to load, with many stating that it may discourage them from visiting the site again in the future.
Maintaining your site speed is not only important for developing visitor loyalty, but it is also important for maintaining great SEO. Search engines want to deliver the best results – fast. Slow loading speeds can result in a low time on site and high bounce rates (when users click on your site without visiting any other pages), which causes search engines to rank your site lower in results pages.
Your site speed is just as important to your SEO strategy as doing keyword research and maintaining a relevant blog. Ensuring that your website hosting creates the optimum conditions for your site speed is crucial to your success, and will improve your overall SEO efforts.
What is structured data?
Structured data is searchable, defined data that is easy to find and evaluate. By including structured data on your webpage, search engines such as Google will find it easier to categorise and classify your site.
Structured data is often quantitive, meaning it involves numbers and/or other data that can be counted. For example, structured data on a recipe blog would consist of cooking times and ingredient amounts.
What are meta titles and descriptions?
Have you ever Googled something (of course you have, we all have) and noticed those small paragraphs of text under each result? That’s a meta description – and the link above which sits below the URL is called a meta title.
Meta titles and descriptions essentially tell users what the book is about before they open it, almost like a blurb. They are short, simple pieces of HTML code found in every web page that act as a small summary or preview.
Meta titles and descriptions are incredibly important in driving traffic to your site, as users often decide whether the page listed is relevant and will answer their questions by reading that title and description.
What is a robots.txt file?
A robots.txt file is what tells search engines and their associated ‘crawlers’ what URLs the crawler can use to access your website. This file type is mainly used to manage crawler traffic to your site.
What is an XML sitemap?
An XML file is a common type of sitemap and is essentially a list of your website’s URLs. Acting as a kind of roadmap of your website, an XML file essentially points search engines such as Google and Bing to the most important pages on your website. XML files are especially useful for large websites that may have archives or use lots of media-rich content such as videos and images.
If the pages on your website are linked properly, then search engines will be able to discover your website and index it regardless of whether or not you have a sitemap. In saying that, we would recommend getting an XML sitemap. One reason for having a sitemap is for the purpose of getting your website indexed quicker, which increases the likelihood of your website getting ranked in SERPs.
What are 404 errors?
A 404 or HTTP 404 Not Found is a response status code that indicates the server can not find that page or resource. Links that result in a 404 are considered ‘broken’ or ‘dead’.
While 404s are not necessarily bad for your SEO, visitors to your site may close the window or navigate away from your site. If you’ve picked up on a 404 error, it’s best to fix it as soon as possible by setting up a link redirect to another page.
What is a good URL structure?
Your URL structure directly relates to the digital architectural map of your website. Search engines look at your URLs when indexing your site to determine what each page is about and as a result, your URL structure is hugely important. An intuitive URL structure also helps visitors to your site navigate through your pages.
It’s important to make sure your URLs are not automatically generated gibberish. Customise each one with your primary keywords and the content of the page, and follow a simple, consistent structure throughout the site.
For example, if you ran a local IT business you might customise your URLs as itcompany.co.uk/it-consultancy or itcompany.co.uk/it-support. This structure splits your URLs into services, with the opportunity to add location-specific landing pages down the track with URLs like itcompany.co.uk/it-consultancy-bristol or itcompany.co.uk/it-support-plymouth.
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