Client Overview
Priority Pixels is a Healthcare Marketing Agency specialising in providing bespoke marketing solutions for NHS organisations. With a proven track record of creating impactful websites and executing innovative social media campaigns, we’re committed to helping NHS trusts achieve their goals and connect with their communities.
We’re proud of our ongoing collaborations with a number of NHS organisations, including East London, Somerset and Southern Health NHS Foundation Trusts. Our projects range from launching accessible websites to designing creative recruitment campaigns, each one tailored to meet the specific needs of the trust. Our in-house team of web designers, developers, SEO specialists and social media experts bring extensive experience in healthcare marketing, ensuring we address the unique challenges faced by NHS services.
Quality Improvement: East London NHS Trust
The NHS East London Foundation Trust’s Quality Improvement (QI) team, dedicated to advancing healthcare delivery, required a complete overhaul of their existing website. The website, essential for staff, patients and stakeholders, had become difficult to navigate due to its complex content structure. Priority Pixels took on the challenge, with the UI design team conducting a thorough analysis to identify user pain points and streamline the layout. By applying human-centred design principles, the team created an intuitive and efficient interface that simplifies access to resources and enhances overall engagement.
Once the design was complete, the WordPress development team rebuilt the site from the ground up, ensuring it was fully responsive and accessible across all devices. Special focus was placed on developing a secure and user-friendly back-end system, making content management straightforward for administrators. The result is a high-performance, modern website tailored to meet the needs of both staff and service users. Additionally, comprehensive training was provided to the admin team, empowering them to confidently maintain and update the site in the future.
Health Connections Mendip
The Health Connections Mendip framework is designed for social prescribing projects, Primary Care Networks (PCNs), and councils, offering a centralised solution to bring together community organisations, support groups, and health resources. By housing these services in one accessible location, the framework makes it easier for individuals to find the health, social support, or wellbeing resources they need within their community. Priority Pixels has supported the NHS since 2016 to implement and maintain this framework, rolling it out to service areas like Wellbeing South Somerset, Arc Bucks PCN, and most recently, Phoenix Health PCN. Our ongoing collaboration has focused on providing technical and design expertise to ensure the directory is user-friendly, effective and continually meeting the needs of the community.
In a recent enhancement, Priority Pixels overhauled the Health Connections Mendip website, integrating the directory within a new, accessible WordPress framework designed for a seamless user experience. This framework is flexible, capable of being hosted on its own domain or as a subdomain of an existing site, and can serve as a standalone website, an upgrade, or an extension of an organisation’s digital presence. It also includes an option for secure integration with EMIS for PCNs, allowing a streamlined connection with patient management systems. This adaptable and secure directory framework empowers organisations to improve access to essential health and wellbeing resources, demonstrating a commitment to inclusivity and community support.
Somerset Dementia Wellbeing Service
The Somerset Dementia Wellbeing Service aimed to establish a strong brand identity and improve community support for those affected by dementia. Priority Pixels was selected through a competitive tender process to lead this initiative, developing a comprehensive brand and accessible website from the ground up. Our design team created a cohesive visual identity, complete with a distinctive logo, carefully selected typography, and a warm, inviting colour palette to evoke support and approachability. We extended this brand across various print and digital materials, including flyers and pop-up banners, ensuring consistency and enhancing community engagement. This holistic branding approach helped position Somerset Dementia as a trusted, recognisable resource within the community.
In addition to the branding, we designed and built a user-friendly WordPress website tailored to the service’s mission. The site features clean, intuitive navigation and exceptional performance, providing users with easy access to essential dementia-related resources. A key element is the interactive map, integrated using the Google Maps API, which allows users to locate nearby services quickly and efficiently. This feature not only improves user experience but also enhances the site’s search engine visibility, helping reach more people in need. The result is a professional, accessible digital platform that connects directly with individuals affected by dementia and their families, offering vital support and resources in a seamless and engaging way.
Phoenix Health PCN
Phoenix Health Primary Care Network (PCN) enhances existing healthcare services with a proactive, personalised, and coordinated approach, bringing together GP practices, mental health services, social care, pharmacies, hospitals and voluntary organisations to support the local community. To expand its outreach and engage with patients effectively, Phoenix Health PCN collaborates with Priority Pixels for social media management on platforms like Facebook and Instagram. Priority Pixels creates strategic content to promote the PCN’s initiatives, such as its online directory connecting patients to essential services, while also sharing success stories, health tips, and service updates to foster a sense of community.
In addition to social media efforts, Priority Pixels has supported Phoenix Health PCN with the development of a user-friendly website that features a streamlined directory and resource centre, making it simple for patients to navigate local healthcare and support resources. The website serves the 47,000 patients registered across Phoenix Health’s three practices: Cross Keys Surgery, Unity Health, and Haddenham Medical Centre. It also includes a bespoke illustration featuring local landmarks, adding a familiar and welcoming touch that reflects the PCN’s deep connection to its community. This digital presence underscores Phoenix Health’s dedication to accessible and holistic patient support, ensuring that vital resources are easy to find and use.
Christchurch Connections & Health Hub
The Christchurch Primary Care Network (PCN) – encompassing Christchurch Medical Practice, Farmhouse Surgery, Highcliffe Medical Centre and Stour Surgery – has introduced the Christchurch Connections and Health Hub, developed in collaboration with Compassionate Communities UK and the Affordable Housing and Healthcare Group. Built on WordPress, the website serves as a centralised digital hub to connect patients with local groups, services and resources, embodying Christchurch PCN’s commitment to fostering a healthier, more connected community.
The Christchurch Connections and Health Hub features a straightforward and manageable admin area built using Advanced Custom Fields. This setup allows the Christchurch PCN team to easily update and expand the website’s content, ensuring that patients have access to the most current information. The site offers an accessible resource centre and modern directory, where patients can quickly find healthcare information, community groups and national support networks, strengthening Christchurch PCN’s mission to provide connected and comprehensive care.
Devon Alliance
Devon Alliance recruits healthcare professionals from around the world, having successfully hired over 1,000 internationally educated nurses across Devon’s hospitals in the past two years. Representing six NHS Trusts, they advertise vacancies for registered nurses to live and work in Devon, supporting the NHS. However, with social media previously managed in-house, Devon Alliance lacked the time and expertise needed to grow their online presence effectively. They turned to Priority Pixels for guidance, management, and fresh ideas to boost their social engagement and reach.
Priority Pixels took over managing Devon Alliance’s social media accounts. We developed a comprehensive content plan, creating and scheduling posts each month, and reviewed performance in monthly meetings to refine our strategy. Community management is also part of our service, helping to strengthen relationships, promote brand advocacy, and increase their following. Our efforts have contributed to Devon Alliance’s growth and expansion across the UK, encouraging more nurses to choose Devon as their place to live and work.
We're a Healthcare Marketing Agency
As a healthcare marketing agency, Priority Pixels offer a full suite of services, including web design, SEO, paid media and social media management, all tailored to support your unique goals. With experience across both public and private sector clients, including the NHS and private healthcare companies, we understand the complexities of healthcare marketing. If you have any projects where you could use expert guidance, we’re here to help. Don’t hesitate to reach out; we’d love to be part of your journey!
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Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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