Why are Backlinks Important?

SEO is now far more nuanced and sophisticated and better organic results rely on far more elements. However, backlinks are still a very important part of your SEO toolkit and therefore need to be checked and fine tuned. Bad or weak backlinks will have a negative impact and could end up dragging you down the results pages.

When securing a high SERP ranking is pivotal to your success, understanding the pros and cons of your site backlinks is crucial. If your backlinks are analysed and optimised then your place in organic search results stands a good chance of being higher.

Our backlink analysis will check strengths, relevance and any possible weaknesses.

Armed with the data we need, we can help you by:

  • Finding and removing any bad, corrupt, or damaging links across your site
  • Raising your backlink profile while avoiding algorithm or manual penalties
  • Providing a plan for getting the right types of backlinks to improve your SEO

“More than 55% of all website pages have zero backlinks pointing to them.”

How we can help

SEO

Tracking Site Performance

If you have noticed a drop in the visibility of your site on SERPs, a dip in keyword performance, or fewer organic site visits, your website may have fallen foul of search engine penalties or an algorithm change.

Google Search Console

If you have ever had a ‘manual action’ message in your Google Search Console then it needs attention. This is Google’s way of telling you there are ‘unnatural’ backlinks on your site that need to be corrected to improve your SEO.

Linking metrics

Link or linking metrics is a group term for the various criteria that influence rankings in search results. They evaluate and reflect back the validity of any webpage online and are therefore essential to get right.

Our team can tell you whether the following linking metrics look healthy on your profile.

  • Deep link ratio
  • Anchor texts
  • Follow vs NoFollow
  • Referring domains
  • Link types
  • Link velocity

An in-depth metrics analysis is vital to your organic search campaign and is crucial in helping you move forward with correct link earning and a bespoke content marketing strategy.

Competitor backlink audits

Part of our audit service is providing you with a new perspective on your competition. By completing a competitor backlink audit, we can discover and show you what strategies they are using. This helps us identify marketing opportunities for you to take advantage of, potential new demographics and additional revenue streams.

We use this analysis to build you a better site. One that maximises opportunities and showcases your company’s products and services in a more intuitive way.

We do this by:

  • Understanding your long term strategy, goals and challenges
  • Downloading and analysing the backlink profiles of your key competitors
  • Referencing them against your own link profile
  • Confirming any strong or weak links
  • Deciding on quick and easy link additions
  • Helping to develop your link earning and content marketing strategy

FAQs

Why are backlinks important?

Authority is a hugely important ranking factor and backlinks essentially act as a ‘vote of confidence’ from another website. If search engine algorithms see other websites linking back to your site in regards to a certain keyword or topic then those backlinks will have a positive impact on your domain authority. This in turn can improve your rank.

What are the benefits of backlinks?

There are many benefits to backlinks, including better search engine rankings, more organic traffic and quicker indexing.

Is there such a thing as a bad backlink?

For a backlink to have a positive impact on your SEO, the website linking to your site must be genuine and have authority. Links from spam websites or sites with low domain authority can have a negative impact on your rankings.

How many backlinks do I need to rank?

How many backlinks you require will depend on your website as well as the keyword you choose. A keyword with high competition will be more difficult to rank for than a keyword will relatively low competition. This is why it’s important to do thorough keyword research and choose keywords that combine a high search volume with relatively low competition.

How much do backlinks cost?

The cost of your backlinks will depend on the exact specifications of the websites you choose. Prices can vary from £20 up to £2000 depending on what you require and the domain authority (DA) of the site.

Generally, you can keep the cost of your backlinks down by writing your own content.

Which sites are best for backlinks?

There are thousands upon thousands of websites online. The exact website you choose will depend on the unique specifications of your content, keywords and perhaps most important, your niche. There is little point in getting in touch with a technology website about your content if your website sells bespoke dog coats.

To get started, we recommend looking at SourceBottle and BizSugar.

What tools do you use to find domains for backlinks?

There are many tools you can use to find domains that will publish your backlinks. This includes SEMRush, Ahrefs and SE Ranking.

If you would like to take matters into your own hands, you could also have a look for domains yourself. To do so, pair your keywords with “write for us” or “contribute”. For example, you write search for technology “contribute” or digital marketing “write for us”. Make sure you read through your chosen website’s guidelines before submitting any content or requests.

What is the best link building strategy?

The best link building strategy focuses on quality and relevance. It’s important to remember quality is more important than quantity, and that ten quality links are better than a hundred bad ones.

The other important factor when it comes to link building is consistency. Make sure you’re regularly producing content and getting it published.

Other factors to consider are:

  • Fix broken links – If you find a broken link, let the admin know and suggest a relevant page from your website.
  • Check your competitor’s backlinks – Where are your competitors getting their link juice?
  • Get active on social media – Social media can drive traffic and increase your brand awareness.

It’s also important to keep track of your backlinks. Besides monitoring your backlinks and ensuring your strategy is paying off, tracking your backlinks gives you insight into the anchor text, DA, and page authority of the websites you’re collaborating with.

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Epwin Group
Force Cancer Charity
Memory Matters
Gainsborough Healthcare Group
DSCallards
The Long Paddle
Send

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