Client Overview
The Mobility Outlet is a UK-based supplier offering a variety of manual and electric wheelchairs, alongside related accessories and parts. With over 15 years of experience, the company caters to both individual customers and healthcare institutions, including the NHS.
Priority Pixels were approached to undertake a comprehensive website build. The new website was developed using WordPress and WooCommerce, with a focus on creating a user-friendly interface that is fully responsive across all devices. Special attention was given to accessibility, with clear typography and colour palettes to ensure inclusivity.
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Paid Media Growth Strategy & Results
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increase in CTR showing improved ad relevance.
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drop in CPC indicating more cost-efficient clicks.
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uplift in revenue demonstrating significant growth.
From September 2024 to March 2025, The Mobility Outlet has experienced remarkable growth across every key metric through the implementation of a focused paid media strategy. Performance data has shown a steady and sustained upward trend, with clear improvements in both efficiency and returns. During this six-month period, key performance indicators reveal the impact of our strategy.
Click-through rate increased by over 90%, reflecting stronger ad relevance and greater user engagement. Cost-per-click dropped by 13.7%, making each visit to the site more cost-effective. Purchases more than doubled, while average order value rose by 146%, demonstrating higher-value conversions and improved customer intent.
Customer acquisition cost fell by nearly 31%, increasing profitability while lowering pressure on budgets. Revenue saw a 419% uplift, directly linked to improved campaign performance and strategic optimisation. Perhaps most impressively, return on ad spend (ROAS) rose from 2.26 to 8.08, a 257% increase, making paid media one of the brand’s most efficient and profitable channels.
These results demonstrate the effectiveness of a data-driven, performance-focused approach. With continual testing, optimisation and a clear view of long-term growth, The Mobility Outlet’s paid media campaigns are now delivering sustained success and setting the foundation for future expansion.
WooCommerce Development
UX Design Focused on Accessibility
As an e-commerce website, The Mobility Outlet was designed with a user-first approach, placing particular emphasis on accessibility. As a supplier of manual and electric wheelchairs, it was vital that the site catered to users with a range of abilities. The design process prioritised creating an intuitive and accessible experience for all users, with special attention to features like clear, readable typography, high-contrast colour palettesand intuitive navigation to ensure inclusivity.
From product browsing to checkout, the experience was streamlined to reduce any potential barriers, allowing users to effortlessly explore the product offerings and make informed purchasing decisions. This focus on accessibility not only enhances the user experience but also aligns with The Mobility Outlet’s mission to serve both individual customers and healthcare institutions like the NHS.
WooCommerce Web Development
On the development side, The Mobility Outlet’s website was built on WordPress, leveraging the flexibility of WooCommerce to manage and display the product range. WooCommerce was chosen for its robust e-commerce capabilities, providing a scalable solution that could handle the wide array of products offered, from manual and electric wheelchairs to related accessories. The site was developed to be fully responsive, ensuring optimal performance across all devices, from desktops to mobile.
Bespoke customisation was applied to enhance WooCommerce’s functionality, ensuring a seamless user experience from product discovery to checkout. With WordPress at its core, the site benefits from an easy-to-manage backend, empowering The Mobility Outlet team to update content and products with ease while maintaining a solid foundation for future growth.
We're a Healthcare Marketing Agency
As a healthcare marketing agency, Priority Pixels offer a full suite of services, including web design, SEO and paid media, all tailored to support your unique goals. With experience across both public and private sector clients, including the NHS and private healthcare companies, we understand the complexities of healthcare marketing. If you have any projects where you could use expert guidance, we’re here to help. Don’t hesitate to reach out; we’d love to be part of your journey!
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What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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