Client Overview
The Mobility Outlet is a UK supplier of manual and electric wheelchairs, parts and accessories, with over 15 years’ experience supporting both private customers and institutions including the NHS. Priority Pixels was commissioned to design and develop a new website using WordPress and WooCommerce, with a focus on mobile responsiveness, accessibility and ease of use. The build included clear typographic hierarchies and inclusive colour contrast to meet accessibility best practice.
Following the successful launch of the site, The Mobility Outlet has continued working with Priority Pixels and now benefits from ongoing Google Ads management and SEO services to support growth.
Visit Website
Paid Media Growth Strategy & Results
0%
uplift in revenue demonstrating significant growth.
0%
increase in CTR showing improved ad relevance.
0%
drop in CPC indicating more cost-efficient clicks.
Between September 2024 and April 2025, Priority Pixels delivered sustained improvements for The Mobility Outlet through a carefully planned and continually optimised Google Ads strategy. Over this six-month period, all key performance metrics demonstrated consistent gains, reflecting a data-led approach and close alignment with commercial objectives.
Click-through rate rose by over 90%, indicating stronger engagement and more relevant ad placements. At the same time, cost-per-click fell by 13.7%, making each site visit more cost-effective and reducing overall spend inefficiencies. Purchases more than doubled and average order value increased by 146%, confirming improved customer intent and higher-value conversions across the board.
Customer acquisition costs fell by 31%, helping to drive profitability while easing pressure on ad budgets. Revenue increased by 534%, directly linked to improved targeting, bid strategy and campaign refinement. Return on ad spend (ROAS) rose from 2.26 to 8.08, a 257% uplift, making Google Ads one of the brand’s most effective and profitable channels.
These results reflect the impact of a clear strategy, consistent testing and in-depth performance analysis. With SEO now also in place, The Mobility Outlet continues to benefit from Priority Pixels’ integrated approach to digital marketing, with a focus on sustained commercial outcomes.
WooCommerce Development
UX Design Focused on Accessibility
As an e-commerce website, The Mobility Outlet was designed with a user-first approach, placing particular emphasis on accessibility. As a supplier of manual and electric wheelchairs, it was vital that the site catered to users with a range of abilities. The design process prioritised creating an intuitive and accessible experience for all users, with special attention to features like clear, readable typography, high-contrast colour palettesand intuitive navigation to ensure inclusivity.
From product browsing to checkout, the experience was streamlined to reduce any potential barriers, allowing users to effortlessly explore the product offerings and make informed purchasing decisions. This focus on accessibility not only enhances the user experience but also aligns with The Mobility Outlet’s mission to serve both individual customers and healthcare institutions like the NHS.
WooCommerce Web Development
On the development side, The Mobility Outlet’s website was built on WordPress, leveraging the flexibility of WooCommerce to manage and display the product range. WooCommerce was chosen for its robust e-commerce capabilities, providing a scalable solution that could handle the wide array of products offered, from manual and electric wheelchairs to related accessories. The site was developed to be fully responsive, ensuring optimal performance across all devices, from desktops to mobile.
Bespoke customisation was applied to enhance WooCommerce’s functionality, ensuring a seamless user experience from product discovery to checkout. With WordPress at its core, the site benefits from an easy-to-manage backend, empowering The Mobility Outlet team to update content and products with ease while maintaining a solid foundation for future growth.
We're a Healthcare Marketing Agency
As a healthcare marketing agency, Priority Pixels offer a full suite of services, including web design, SEO and paid media, all tailored to support your unique goals. With experience across both public and private sector clients, including the NHS and private healthcare companies, we understand the complexities of healthcare marketing. If you have any projects where you could use expert guidance, we’re here to help. Don’t hesitate to reach out; we’d love to be part of your journey!
Start your project
What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
View all servicesProud to work with
