Google Ads Agency Exeter
Running high-performance Google Ads campaigns takes more than simply setting a budget. Many businesses across Exeter are wasting spend on underperforming campaigns, vague targeting and poorly written ad copy. A lack of strategic insight means lost clicks and missed conversions. That’s where the right partner makes all the difference.
As a trusted Google Ads agency in Exeter, Priority Pixels builds and manages campaigns that deliver measurable results. We don’t guess. We work with your data, business objectives and customer journey to improve targeting, increase conversions and reduce wasted budget. Whether you’re an ecommerce business focused on product sales or a B2B company looking for qualified leads, we tailor every element of your campaign to meet your goals. With a fully managed service, transparent reporting and constant optimisation, we take the stress out of paid search. You’ll always know where your budget is going and what it’s delivering.
Learn more about our complete Google Ads Agency services.
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Our Google Ads Agency Exeter Services
Google Search Ads
Target users searching for your services on Google. Our team manages every element of your Search Ads campaign, from keyword research to bid strategy and ad copywriting. We optimise for conversions, not just clicks, ensuring your ads reach high-intent users and generate real results.
Google Display Ads
Build brand awareness with display advertising across Google’s Display Network. We create visually striking display ads and responsive formats that target the right users through smart audience segmentation. Ideal for building visibility, retargeting past visitors and keeping your brand front of mind.
Google Shopping Ads
Ideal for ecommerce brands in Exeter, Shopping Ads place your products directly in Google Search. We manage your product feed, categories and bidding strategy to maximise clicks and improve return on ad spend. It’s a direct path from search to sale.
Google Remarketing
Bring users back to your site with smart remarketing campaigns. We segment your audience and create targeted ads based on past behaviour. Whether they visited a product page or dropped out of the checkout, we re-engage them at the right time to drive conversions.
Google Ads Audits
Our audits uncover inefficiencies and wasted spend across existing campaigns. We assess keyword targeting, ad structure, bidding strategy and conversion tracking to improve performance. Whether your account is managed in-house or by another agency, we provide practical recommendations that make a difference.
Google Ads Consultancy
Consultancy is embedded within every campaign we run. From day one, we offer strategic guidance on goals, targeting and performance. We don’t just manage campaigns, we support your internal team with actionable insights that align your paid media with wider business objectives.
Certified Google Partner for Google Ads
Priority Pixels is a certified Google Partner. This accreditation confirms that our team meets Google’s requirements for account performance, platform knowledge and adherence to best practices. It also gives us direct access to the latest tools, platform updates and support from Google, keeping our campaigns technically accurate and strategically effective.
For our clients in Exeter, this partnership translates into clear benefits. It means your campaigns are set up properly from day one, with tracking configured correctly, targeting built around real audience insight and spend allocated with precision. Our team uses the latest tools and insight to deliver measurable results, whether your goal is more leads, online sales or greater brand visibility.
Google Partner status is not just a badge. It’s an active commitment to training, performance and continual improvement. It ensures we stay ahead of changes in the Google Ads platform, so your campaigns never fall behind. We respond faster, implement updates earlier and use platform innovations to your advantage.
Every decision we make is grounded in data and backed by Google-approved methods. It’s part of how we deliver structured, commercially focused Google Ads support that gets results for Exeter-based businesses.
Our Google Ads Agency Exeter Case Studies
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Our Google Ads Agency Exeter Process
Running an effective Google Ads campaign takes more than setup and automation. Without structure, strategy and active oversight, even well-funded campaigns can fall short. Priority Pixels applies a proven, data-led process that ensures every decision supports your business goals and delivers measurable outcomes over time.
We begin with discovery. This involves understanding your objectives, your customers and your current digital performance. We assess audience behaviour, competitor activity and any existing Google Ads data to shape a campaign strategy that’s built for efficiency and relevance. This research forms the foundation for campaign structure, keyword targeting, ad creative and budget planning.
Once the campaign is live, our team monitors performance daily. We don’t just look at impressions or clicks. We focus on cost per lead, return on ad spend and how users behave once they reach your site. This insight drives ongoing refinement. Bids are adjusted, creative is tested and underperforming terms are removed to keep the campaign sharp and results-focused.
Everything is handled in-house by our team of paid media specialists. That includes technical setup, audience segmentation, copywriting and reporting. You’ll receive regular updates and direct communication with someone who understands your account and your goals. No account handovers. No guesswork. Just structured, commercially focused campaign management that delivers.
For businesses in Exeter looking for a Google Ads agency that prioritises results over gimmicks, Priority Pixels offers a clear, strategic process designed to turn paid media into a consistent and scalable growth channel.
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Initial Discovery & Objectives
Before launching any Google Ads campaign, we begin with a structured discovery phase. This isn’t a box-ticking exercise, it’s a critical step in understanding your business, your commercial goals and your existing digital performance. For Exeter-based businesses, this means building campaigns that are grounded in real priorities, not guesswork.
We assess your sales process, audience profiles and current marketing activity. Where applicable, we audit your existing Google Ads account to identify wasted spend, underperforming terms and areas for improvement. We also review analytics data to understand how users currently behave on your site and where opportunities are being missed. This insight allows us to create a focused plan of action.
From there, we work with you to define campaign objectives and key performance indicators. Whether your goal is more qualified leads, ecommerce sales or visibility in a specific region, we set benchmarks that are both realistic and measurable. These objectives guide the campaign structure, targeting approach and performance reporting.
We also collaborate with your internal team. If you have a marketing manager, sales director or external agency handling other areas, we’ll gather their input to ensure alignment. This avoids duplication of effort and helps integrate paid media into your broader marketing strategy.
By the end of discovery, everyone involved understands the campaign’s purpose, focus and targets. It’s how we build a clear foundation for results and why our Google Ads campaigns work better for businesses in Exeter.
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Keyword Research & Audience Targeting
Every successful Google Ads campaign starts with targeting the right people, at the right time, using the right search terms. Priority Pixels treat keyword research and audience targeting as a core part of your campaign strategy, not an afterthought. This level of precision is essential for Exeter-based businesses seeking efficient, results-driven campaigns.
We begin by researching and selecting search terms that align with your commercial goals. This includes both high-volume short-tail terms and more specific long-tail keywords that signal strong intent. We filter out irrelevant terms to avoid wasted clicks and ensure that budget is spent only where there’s real conversion potential.
Keywords are grouped by theme, product or service and mapped to each stage of the buying journey. This allows us to create highly structured campaigns with tightly aligned ad groups, tailored messaging and clearer reporting. This structure gives us greater control and flexibility to adjust campaigns based on performance data.
Alongside keyword planning, we configure audience targeting based on your ideal customer. This includes location filters for local targeting in and around Exeter, demographic refinement and behavioural segmentation. We can also layer in remarketing audiences and customer match lists where appropriate to re-engage previous visitors.
This combined approach ensures your ads reach users who are more likely to convert. It’s not just about clicks, it’s about reaching the right audience with the right message and making every pound of your budget work harder. That’s how we build smarter, more efficient campaigns.
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Campaign Structure & Ad Group Setup
Campaign structure is one of the most overlooked elements in Google Ads, but it’s where long-term performance begins. We build every campaign around a clear, logical structure that supports efficiency, control and strategic growth. For Exeter businesses, this means fewer wasted clicks and more meaningful results.
We group keywords into tightly themed ad groups based on service, intent or funnel stage. This allows us to write targeted ad copy and match users with the most relevant landing page. The result is a better user experience, improved quality scores and lower cost per click. It’s a small detail with a big impact on return.
Campaign types are separated by objective. We keep Search, Display, Shopping and Remarketing in distinct campaigns, each with dedicated budget and bidding strategies. This gives us full control over how spend is allocated and makes it easier to track what’s working. We also separate branded and non-branded terms to give clients full visibility over performance.
Every build is mapped against your business goals. Whether the focus is lead generation, ecommerce sales or driving awareness, the campaign structure is designed to support those outcomes. There’s no guesswork and no inflated reporting, just clean, functional setups that deliver clarity and accountability.
You’ll always know where budget is being used and what it’s delivering. With Priority Pixels managing your Google Ads structure, Exeter-based organisations benefit from a platform setup that makes optimisation easier and performance more consistent from day one.
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Ad Copy, Creative & Extensions
Every element of a Google Ads campaign, from headlines to visuals, plays a role in whether a user clicks or scrolls past. Our ad creative is never treated as filler. It’s a performance tool. For Exeter businesses, we write and design ads with a single goal in mind: driving qualified conversions.
For Search campaigns, we craft headlines and descriptions that are tailored to user intent. Each ad is built around a clear value proposition, using strong calls to action and language aligned to your sector. We make full use of available ad extensions, including sitelinks, callouts and structured snippets, to enhance visibility and encourage engagement.
Display and remarketing ads are created using a mix of responsive formats and custom-designed banners. Creative assets are reviewed in-house to ensure brand consistency, compliance with Google’s advertising standards and alignment with campaign objectives. Whether you’re promoting a service, an event or a product, visuals are built to support conversion, not just aesthetics.
Ad extensions are a key part of our creative strategy. Depending on your goal, we implement call extensions, location pins, price links or lead forms to increase click-through rates and credibility. Each component adds depth and improves relevance.
We don’t rely on generic templates. Every piece of copy and creative is written and reviewed by our team to ensure it speaks directly to your audience. With Priority Pixels managing your ad content, you gain a sharper message and stronger campaign results across all ad formats.
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Conversion Tracking & Analytics
You can’t improve what you can’t measure. Every Google Ads campaign is built on a foundation of accurate, meaningful data. For businesses in Exeter, this starts with a robust tracking setup that clearly ties ad activity to business outcomes, no guesswork, no vanity metrics.
We configure Google Ads conversion tracking alongside Google Analytics to capture every action that matters. Whether that’s form submissions, ecommerce transactions, phone enquiries or button clicks, we make sure those interactions are recorded and attributed correctly. We define conversion actions in line with your goals and validate all tracking before a campaign goes live.
Every metric we track is linked to a commercial objective. This means you can monitor performance in real terms such as cost per lead, revenue and return on ad spend, rather than abstract platform numbers. For ecommerce businesses, we track product-level data and basket values. For lead generation, we capture qualified enquiries and contact interactions. The result is reporting that reflects real impact, not inflated success.
We also build custom dashboards so your team can see what matters most. Whether you need a high-level overview for stakeholders or detailed stats for internal marketers, reports are structured to your needs. We avoid technical clutter and focus on insight, not noise.
Priority Pixels believes in full transparency. You’ll always know how your campaigns are performing, where spend is going and what return you’re getting. With the right tracking in place, we turn data into decisions and decisions into results.
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Bid Management & Budget Control
Managing your Google Ads budget effectively is about more than keeping costs down. It’s about making every pound deliver value. Priority Pixels use a structured bid management approach to ensure your campaigns generate the best return. For Exeter-based businesses, that means performance-driven decisions and clear financial control.
Once your campaigns are live, our team reviews them daily. We monitor key metrics such as cost per click, conversion rates and return on ad spend, using this insight to adjust bids and improve efficiency. We don’t rely solely on Google’s smart bidding options. Where manual bidding gives better control, we use it. When automation offers an advantage, we configure it with defined rules that match your commercial goals.
Budgets are applied strategically across your campaigns. We increase spend in areas delivering the strongest ROI and scale back where performance lags. This might mean prioritising high-margin services or shifting focus to better-performing keyword groups. All budget decisions are backed by data, not guesswork or assumptions.
We also track impression share and monitor your competitors to ensure your ads appear when and where they matter. Bids can be adjusted by location, device, schedule and user behaviour to fine-tune visibility and performance.
Our bid management process is designed to maintain efficiency while supporting growth. You’ll always know how your budget is being used and what it’s delivering. With Priority Pixels managing your bidding strategy, you gain control, transparency and measurable improvement across your Google Ads campaigns.
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Ongoing Optimisation & Reporting
Effective Google Ads campaigns are never static. They need ongoing attention, continual refinement and a proactive mindset. We don’t run campaigns on autopilot. For businesses in Exeter, our approach to ongoing optimisation is what turns good performance into consistent, scalable results.
Every campaign we manage is reviewed weekly. We assess keyword performance, audience segments, bidding activity and conversion data to spot what’s working and where changes are needed. From refining copy and adjusting budgets to testing new extensions or expanding campaign types, we stay hands-on throughout the campaign lifecycle. Where appropriate, we implement seasonal promotions, Performance Max formats or remarketing strategies to capture new opportunities.
Monthly, we conduct structured reviews and strategic check-ins. These go beyond surface-level stats and look at how your campaigns are contributing to wider commercial goals. If your internal targets or business focus shift, we adapt the strategy. Nothing is left running on outdated assumptions.
Reporting is tailored to your team. Whether you need topline summaries for directors or more detailed breakdowns for marketing leads, our reports are clear, honest and always tied to agreed objectives. We explain what’s changed, what’s improving and what we’re planning next.
Ongoing refinement is where long-term value is created. With Priority Pixels managing your Google Ads account, you gain a partner who doesn’t just report on performance but actively works to improve it, week after week. That’s how we help Exeter-based organisations stay ahead, stay visible and stay profitable.
Google Ads Agency Exeter FAQs
How does working with a local Google Ads agency benefit my business?
Working with a Google Ads agency based in Exeter gives you access to local insight and support that larger, national agencies often miss. We understand the regional market and customer behaviour and we’re available to meet face-to-face if needed. That local knowledge helps us build more relevant, effective campaigns.
What types of Google Ads campaigns do you manage?
We manage a full range of campaign types including Search, Display, Shopping, Remarketing and Performance Max. Each campaign is built around your objectives, whether that’s generating leads, increasing ecommerce sales or driving local footfall. We’ll advise on the right mix based on what will get the best results.
How do you measure the success of a Google Ads campaign?
We measure success based on the outcomes that matter to your business. This might include conversions, cost per lead, return on ad spend or other agreed KPIs. All campaigns are tracked accurately using Google Ads and Google Analytics so you can see exactly how your budget is performing.
What does the onboarding process involve?
The onboarding process includes a discovery call, access setup and a full audit of your current account if one exists. We’ll confirm your goals and agree on priorities before starting any campaign builds. From there, we create a clear roadmap and timeline so you know what to expect.
Do I need an existing Google Ads account to work with you?
No. If you don’t have an existing account, we’ll set one up as part of the onboarding process. We’ll configure everything correctly from the start including conversion tracking, access permissions and billing. If you do have an account, we can take it over or start fresh depending on performance.
How often will I receive reports on my Google Ads campaigns?
You’ll receive monthly performance reports as standard, along with recommendations and clear next steps. For clients that want more regular updates, we offer weekly summaries or tailored dashboards. Our reports focus on results and what we’re doing next, not just data for the sake of it.
Can you take over my campaigns from another agency?
Yes. We regularly take over campaigns from other providers. The first step is a detailed audit to identify what’s working and what’s not. From there, we rebuild or restructure campaigns as needed and apply our own tracking, targeting and management approach to improve performance.
Do you only work with businesses in Exeter?
No. While we work with many clients across Exeter and the South West, we also manage campaigns for national and international businesses. Being based locally means we can support Devon-based companies more closely, but our Google Ads service is built for businesses of all sizes.
Will you manage the creative for my ads too?
Yes. We write all ad copy for Search campaigns and design Display and Remarketing creatives in-house. All creative is tailored to your brand and campaign goals. We’ll share everything for approval before anything goes live, so you stay in control while we manage the detail.
Are there any long-term contracts?
We don’t tie clients into long-term contracts. Our service runs month to month with a 30-day notice period. We believe in earning your business through results, not restrictive terms. That flexibility gives you control and keeps us focused on delivering consistent performance.
