Google Ads Agency
As a Google Ads agency, Priority Pixels helps businesses reach high-intent customers through well-structured and performance-driven PPC campaigns. Google Ads offers instant visibility at the top of search results, but without expert management, budgets are often wasted on irrelevant clicks and poor targeting.
We create and manage Google Ads campaigns built on data, strategy and experience. From keyword planning and audience segmentation to ad copy, bid strategy and landing page alignment, every element is designed to deliver measurable ROI.
Our campaigns are continuously refined to improve click-through rates, reduce cost-per-click and increase conversion rates. Whether your focus is Search, Display or Shopping, we tailor each campaign to meet your business goals and market conditions.
As a certified Google Partner, we have direct access to new platform features, policy updates and advanced tools. Our Google Ads management service is focused on results, not guesswork, driving consistent growth and long-term digital performance.
Proud to work with
Google Ads Agency Services That Deliver Results
Google Search Ads
Search Ads target users actively searching for your services. Priority Pixels builds high-converting campaigns with precise keyword targeting, compelling ad copy and optimised bidding strategies. We monitor and refine every element to increase conversions, reduce wasted spend and place your business at the top of relevant Google search results.
Google Display Ads
Display Ads increase brand visibility across Google's Display Network, targeting users based on behaviour, interests and demographics. We design creative banners and responsive display formats that capture attention and drive engagement. Our data-led approach ensures your display ads generate measurable impact, from awareness through to conversion.
Google Shopping Ads
Google Shopping Ads showcase your products directly in search results, giving online shoppers instant access to prices, images and product details. We manage feed optimisation, product categorisation and bid strategies to drive clicks that convert. Ideal for e-commerce businesses looking to grow online sales efficiently.
Google Remarketing
Remarketing keeps your business in front of users who didn’t convert the first time. We build targeted campaigns across Google Search, Display and YouTube that re-engage visitors with tailored messages. By reconnecting with high-intent users, we improve conversion rates and drive more value from your traffic.
Google Ads Audits
Our Google Ads audits uncover performance gaps, wasted spend and missed opportunities. We assess account structure, keyword usage, bidding strategies and conversion tracking to improve efficiency and ROI. Whether you manage campaigns in-house or use another agency, we provide actionable insights for stronger performance.
Google Ads Consultancy
We don’t offer consultancy as a standalone service, but strategic consultation is part of every campaign we manage. From initial setup through to ongoing optimisation, Priority Pixels provides expert guidance throughout. Our team supports clients with advice on budgets, targeting and bidding strategies as part of a complete Google Ads solution.
Google-Certified PPC Campaign Management
Priority Pixels is a certified Google Partner, recognised for consistently delivering high-performing Google Ads campaigns. Our partnership status reflects our team’s experience, platform knowledge and commitment to best practice account management.
As a Google Partner, we stay ahead of the curve with early access to new tools, policy updates and Google’s latest platform features. This means better campaign insights, faster implementation of changes and more efficient results.
Clients benefit from strategic support backed by data, hands-on experience and direct access to Google’s partner resources. It’s all part of running campaigns that deliver long-term results, not short-term clicks.
Our Work
Paid Media Case Studies
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Why Work with a Google Ads Agency
Running Google Ads without expert oversight can lead to wasted budget, poor targeting and low returns. While Google Ads offers huge potential, achieving results requires structured campaign management, strategic targeting and ongoing optimisation. Without that, costs climb and performance stalls.
Partnering with a Google Ads agency ensures campaigns are correctly set up and monitored. Priority Pixels handle everything from account structure and keyword strategy to bid adjustments and performance reporting. We make sure your budget is used efficiently and your ads are placed in front of the right people at the right time.
As a Google Partner, we have access to the latest tools, features and updates. This keeps campaigns compliant, competitive and performance-focused. Our experience covers search, shopping and display, giving you a complete paid search solution.
Working with a Google Ads agency gives you strategic insight and expert management that simply isn’t possible through trial and error. We provide hands-on support, clear reporting and an approach that’s built around measurable results. Whether you’re new to Google Ads or looking to improve an existing account, we help turn clicks into revenue with campaigns that work.
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Google Ads Strategy & Campaign Planning
Without a clear strategy, Google Ads campaigns quickly become inefficient and expensive. Planning and structure are essential to make sure ads are targeted correctly, budgets are well-managed and performance can be scaled over time.
Every campaign starts with a clear objective, lead generation, e-commerce sales or brand awareness. We carry out keyword research, identify buying intent and assess competition. This allows us to define high-value search terms and match them to audience segments that are most likely to convert.
Campaign planning includes building ad groups, selecting match types, writing relevant ad copy and defining landing pages. We structure campaigns to support performance, keeping Quality Scores high and cost-per-click low.
The planning stage also accounts for projected spend, expected conversions and tracking setup. This gives clients full visibility on what to expect before a campaign goes live.
Well-structured campaigns are easier to optimise, scale and report on. With a clear strategy in place, ads work harder, results are more consistent and budgets stretch further. Priority Pixels provides a structured campaign planning service that aligns with your business goals and ensures your account is set up for long-term success.
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Keyword Research & Audience Targeting
Keyword research is the foundation of every successful Google Ads campaign. Targeting the wrong keywords leads to wasted spend and irrelevant traffic. Priority Pixels carry out detailed keyword analysis to ensure ads are triggered by high-intent search terms that match user behaviour and campaign objectives.
We use search volume data, cost-per-click estimates and competition analysis to build a keyword set that supports lead generation, product sales or brand visibility. We work with a mix of match types to control spend and widen reach where appropriate.
Audience targeting complements keyword selection by adding context. We build custom audiences based on browsing habits, in-market activity and demographic traits. We also use remarketing lists, affinity groups and geo-targeting to make sure ads are reaching users most likely to convert.
By aligning keyword selection with audience insights, we make every click count. This leads to stronger engagement, lower cost-per-acquisition and more reliable results over time.
With continuous performance monitoring, we refine keywords and audiences based on what drives conversions, not just clicks. It’s a structured, data-led approach to targeting that helps businesses reach the right people with the right message at the right time.
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Ad Copywriting & Creative Optimisation
Good targeting can only go so far, if your ads don’t stand out, they won’t convert. Copy and creative are what turn impressions into clicks. Priority Pixels writes clear, persuasive ad copy that matches user intent and drives action.
We write headlines that speak directly to the user’s search, highlight product or service benefits and include relevant keywords for better Quality Scores. Our descriptions provide clarity, trust signals and strong calls to action.
For display and shopping ads, we go beyond text. We use responsive ads, product feed optimisation and creative visual design to maximise engagement. Our focus is on keeping messaging aligned across the ad, landing page and conversion goal to create a seamless user experience.
We run A/B testing on headlines, descriptions and display formats to identify what performs best. This ensures every part of your campaign is refined for better results.
Ad creative isn’t a one-time task, it’s an ongoing process. We monitor engagement, test variations and update messaging regularly to keep performance high. With the right copy and creative, your ads not only attract attention, they drive real business results.
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Campaign Optimisation & Bid Management
Google Ads success depends on constant optimisation. Left unchecked, even well-built campaigns can underperform. Priority Pixels manages every campaign actively, refining bids, keywords and ad placements to improve results and control costs.
We monitor campaign metrics daily, including impressions, click-through rate, cost-per-click, conversion rate and Quality Score. Using these data points, we make incremental adjustments that enhance performance over time.
Bid management includes manual and automated strategies. We test different bidding models depending on your goals, maximising conversions, targeting cost-per-acquisition or focusing on impression share. Our approach is pragmatic and responsive to real-time trends.
We optimise search terms by reviewing the actual queries that trigger your ads. Irrelevant or low-quality terms are filtered out with negative keywords, improving relevance and reducing waste.
Every adjustment is made with purpose. Whether it’s refining bids on top-performing keywords or pausing underperforming segments, campaign optimisation is never static. With structured bid management, you get stronger performance and better return on ad spend.
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Performance Tracking & Reporting
Without performance tracking, there’s no way to know whether a campaign is working. We set up Google Ads accounts to track meaningful data from day one, helping you make informed decisions and see clear ROI.
We track every major KPI: impressions, clicks, conversions, cost-per-click, Quality Score and return on ad spend. These figures give us a full picture of campaign performance and highlight where changes are needed.
We also integrate with Google Analytics and other tools to monitor user behaviour after the click. This includes time on site, bounce rate and conversion path analysis, giving you insights beyond the ad platform itself.
Clients receive regular reports with clear commentary. We don’t just present numbers, we explain what’s working, what’s not and what we’re doing next. Transparency is key to understanding value.
Tracking performance is essential for ongoing success. With proper measurement in place, we can scale what’s working, fix what isn’t and plan the next steps with confidence.
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Remarketing & Retargeting Strategies
Not all users convert the first time they visit your website. Remarketing helps bring those users back. It’s one of the most cost-effective strategies for increasing conversions from warm audiences.
We build remarketing campaigns across Search, Display and YouTube. These campaigns target users who have previously visited your site, viewed key pages, or started a checkout but didn’t complete it.
We use audience segmentation to tailor messages by behaviour. A visitor who read a service page might see a reminder ad. Someone who added a product to a cart may see a discount offer. These timely, relevant touchpoints help bring users back when they’re ready to act.
We refine campaigns continuously, adjusting creatives, testing frequency caps and segmenting audiences further based on performance.
Remarketing keeps your brand front of mind. It reduces drop-off, recovers lost leads and increases conversion rates. For businesses already getting good traffic, it’s one of the smartest ways to maximise your Google Ads investment.
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Scaling Google Ads for Long-Term Growth
Scaling a campaign successfully means growing conversions without sacrificing efficiency. We help businesses scale Google Ads in a structured way, expanding reach while keeping cost-per-acquisition stable or improving it.
We begin by identifying top-performing campaigns, ad groups and audiences. Using this performance data, we gradually increase budget allocation to areas delivering strong returns. This ensures growth is sustainable and backed by results, not guesswork.
Scaling also involves testing new audience segments, keyword variations and ad creatives. We explore new placements across the Google network and test advanced bidding strategies to extend reach without increasing risk.
As campaigns grow, we refine landing pages, build out new ad groups and expand geographic targeting. Every element is measured, tested and adjusted for performance.
Growth isn’t just about spending more, it’s about spending better. Our structured scaling strategies help you achieve consistent growth, increased lead volume and better returns over time. Whether you’re ready to double spend or expand into new markets, we’ll build a roadmap that keeps your ads competitive and your results scalable.
Common Questions About Our Google Ads Agency
What does a Google Ads agency do?
A Google Ads agency manages pay-per-click campaigns on behalf of businesses. Priority Pixels handles everything from keyword research and ad copy to bid management and tracking. Our goal is to drive relevant traffic, improve conversion rates and maximise return on ad spend through structured, data-led campaign management.
How much should I spend on Google Ads?
Budgets depend on your industry, competition and campaign goals. We help you define a realistic spend that delivers results. Priority Pixels focuses on cost-efficiency, using data to scale campaigns gradually, improve performance and ensure every pound spent contributes to measurable business growth.
What industries do you work with?
Priority Pixels works with B2B businesses, public sector organisations and professional service providers. Our team has experience across healthcare, technology, education and more. We adapt strategies based on your market, audience and objectives, ensuring campaigns align with industry-specific challenges and search behaviours.
How do you choose the right keywords for my ads?
We use advanced keyword research tools and competitor analysis to find high-intent search terms. Priority Pixels combines match types, negative keywords and behavioural insights to ensure ads reach the right audience while filtering out irrelevant traffic. Every keyword is selected with conversions in mind.
Do I need landing pages for Google Ads?
Yes. Dedicated landing pages improve relevance, conversion rates and Quality Scores. Priority Pixels can support you in creating or improving landing pages, ensuring alignment with your ad messaging, user expectations and conversion goals. A well-matched landing page improves performance and lowers cost-per-click.
Can you take over an existing Google Ads account?
Yes. We regularly take over existing accounts and improve them. Priority Pixels will audit the current setup, identify inefficiencies and implement a structured approach to boost performance. We retain what works, fix what doesn’t and build on your existing campaign history.
What’s included in your Google Ads management?
Our management includes campaign setup, keyword strategy, audience targeting, ad copywriting, bid optimisation, conversion tracking and performance reporting. Priority Pixels also runs A/B testing and adjusts campaigns based on real-time data to ensure consistent results. You get full-service management and transparent reporting.
How do you measure Google Ads success?
We track key performance indicators like click-through rate (CTR), cost-per-click (CPC), conversion rate and return on ad spend (ROAS). Priority Pixels reports on what matters to your business, leads, sales or enquiries, and uses that data to continuously refine and scale performance.
How long does it take to see results?
Some campaigns generate leads straight away. Others may take a few weeks of testing and optimisation. Priority Pixels focuses on building stable, long-term performance. You’ll see progressive improvement over time, backed by clear reporting and strategic adjustments based on data.
How do I get started with Priority Pixels?
Getting started is simple. Contact us to arrange a strategy call. We’ll review your business goals, audit any existing campaigns and build a tailored Google Ads plan. From there, we handle the setup, launch and management while you focus on your business.
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