Web Design Agency London

Project Management

Like many major investments a website design project can be a lengthy process which covers many different areas. Because we want to ensure everything is covered from the start we will work closely with you to create a project brief that covers all your needs and expectations. Once this brief is in place we will put together a project management plan that outlines everything from goals to deadlines.

Depending on the size of your business it might be necessary to talk with your business’ stakeholders to understand the overall objectives of the project at a larger scale.

User Interface Design

User interface (UI) design is an important step in web design. But rather than focusing on how the site looks and feels, UI design gets stuck into the underlying tech that really makes your website work well, to maximise the user experience and increases your brands awareness in London.

If your website isn’t working to the best of its ability and customers can’t find what they need, pages don’t load quickly if at all, or the site is slow and clunky, the chances are they’ll ditch you and move on – and they won’t be coming back.

A great UI design will help you reach your chosen web goals by successfully fulfilling your customer’s wants and needs – not just once, but time and again. Creating a defined and engaging path throughout your site – so customers can get the information they want and buy, book, or browse quickly – will keep it intuitive, boosting your conversions and amplifying user engagement. And that all adds up to happy customers who will keep coming back. Our web design service aims to create a dynamic and responsive website, so it not only looks great but also performs as good as it looks.

Performance is Everything

In a digital world with ever changing technologies and high expectations from the public, website performance is something we take extremely seriously. We continually keep up with the latest technology and updates to ensure our web design service meets the your expectations…and the visitors to your new website.

A website that looks amazing is worthless if it doesn’t perform as good as it looks. Not only do our team have the ability to create websites that look visually stunning but also ones that perform to the highest of standards. Our team are continually analysing, testing, and fine-tuning all our websites to make sure they perform as good as they look.

Website performance is judged by both its visitors and search engines. Website speed is one of the many ranking factors Google uses to determine how highly a website ranks on a Search Engine Results Page (SERP). A websites performance is judged on how quickly everything loads, moves, and displays.

Providing visitors to your site the best experience possible is one of our aims. This ensures they come back often and are likely to share your website. To make this a reality we need to ensure respond and load times are the highest they can possible be. The team at Priority Pixels will review and refine what’s displayed on a web page at any given time.

We have a number of ways that have been tried and tested to ensure your website reaches optimum performance. Many of these are achieved during the websites build including code optimisation, order of execution, server configuration, and specialised content delivery networks. However we also use a number of industry leading tools and applications including:

Google Pagespeed

Google Pagespeed is a tool we use during the early stages of developing your website. It works by anzlyinsing the performance of your website and identifies opportunities to enhance it. By testing the page URL, Pagespeed will highlight potential CSS or Javascript issues, as well as images that need optimising.

Pingdom

Pingdom is another performance monitoring tool we use to evaluate how well a website is performing. It provides a much more detailed analysis of your website compared to other tools offering a similar service. Delivering real-user monitoring, page speed testing, server response times, and downtime, Pingdom immediately highlights anything that could be slowing you down.

Hummingbird

All our websites are built using WordPress meaning we have access to plug-in’s that are trusted and reliable. Hummingbird is a pro-performance and optimisation tool which is used to help your website run as fast and efficiently as possible. With a plug-in that works to increase your websites loading times, you are more likely to see an increase in traffic to your site and appear higher on SERPs.

Smush Pro

One of the biggest opportunities to increase your websites overall performance is by using images that are small in size. However, reducing image sizes manually can be a tedious task. Smush Pro is a plug-in also available in WordPress which scans every image on your website and compresses them quickly. Giving your website a speed boost and more time to focus on other aspects of it.

YSlow

YSlow is an open-source extension that sits inside common web browsers to analyse web pages and give its rating on their speed. In sharing best practice advice, it provides suggestions and feedback on where time and performance savings can be made to improve page load times.

Content Management Solutions

Having a professionally built website is great but what happens when you need to update your website’s content? With a content management system (CMS) added to your website this is not a problem.

All of our websites are built in WordPress which allows us to add a CMS system directly into your website, customised to your needs. The great thing is the CMS system we put in place will not require much technical knowledge or web expertise.

Many of our clients have websites built that require continual updates such as items for their e-commerce store or updating their blog. You can essentially add or update any content without waiting for us to do it for you. Or without the worry of breaking your website. A CMS custom-designed for your business will mean you’ll be able to increase internal usage across team members and lower your costs in the long run.

We understand that running your business is time consuming enough as it is. That’s why all the content management systems we put in place are easy to use and manage. Even if yourself or a member or your team are not the most tech-savvy we can instruct you how they work and always be on hand to answer any questions you may have. WordPress is one of the most trusted open-source web platforms online with, over 40% of live websites use them. Our web design service aims to to create a responsive website that you can fully manage.

LAMP Stack

Creating a website involves using a number of open-source software known as LAMP. The stack gets its name from four of the original components of its build, a Linux operating system, an Apache HTTP server, a MySQL database system, and PHP programming language. These pieces of open software are interchangeable and may vary amongst web developers, however the final goal remains the same; to build dynamic websites and web applications.

Linux

With most things in life, a foundation needs to be created in order to build upon. Linux is the first layer in every LAMP stack. The free and open source operating system is what all the other layers in the stack will run on top off.

Apache

Officially named Apache HTTP Server, Apache is an open-source software system for web servers. The purpose of the Apache software is to serve websites to the internet, Apache translates what’s typed into a web browser and directs it to the website.

MySQL

All computer websites need to be able to store data as well as receive it. MySQL is used exactly for that purpose. MySQL is used to hold database information looked at by scripts when building websites. Because it’s open-source software it is an extremely popular database program, trusted by developers all over the world.

PHP

The final layer in the LAMP stack is PHP, a scripting language that is used in web development. PHP: Hypertext Preprocessor is a server-side programming language widely used in web development that contains HTML which is how your site is coded.