Search Engine Optimisation Services

An SEO Marketing Agency is a team of highly skilled SEO experts that help other businesses increase their ranking in search engine results pages. They will work with you and advise you on the best ways to increase your ranking and fully optimise your website. The team members that make up an SEO agency will be skilled in different areas of search engine optimisation. This will allow them to create an in-depth and thorough strategy to make sure your website is fully optimised. An SEO agency will take the proper steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that an SEO agency should do include:

• A full SEO audit
• Backlink analysis
• Content optimisation
• Technical SEO
• Adding important structured data
• Rendering optimisation

An SEO Marketing Agency will work on all aspects of both on page and off page SEO for your website and help to increase your search engine ranking in an organic way.

On page SEO is also known as on-site SEO. It refers to the process of optimising the content that is on your web pages. By making sure that the content on your website is fully optimised for not only your customers but also search engines will help to increase your ranking in search results pages and drive more organic traffic to your website. On page SEO helps search engines to understand the context behind your content and how relevant it is to search queries.

On page SEO involves looking at aspects of your website such as the number of times your keywords are mentioned on each page, and whether your content is broken up with headings. The ease at which your content can be read can impact your on-page SEO score. Breaking up long pieces of text with sub-headings makes it easier for customers to absorb the information they are reading. Having your keyword or phrase scattered throughout the text, it confirms to search engines what the web page is about.

Other factors to look at when improving your on page SEO is the use of external links. Linking to other pages on the same topic is another way of letting search engines know what your pages are about. It also helps to show that the information on your website is reputable and of good quality. Meta titles and descriptions are shown in SERPs and are what searchers see first. Including your keywords in both your meta title and description can help to increase your click-through rate.

There are some factors of on page SEO that overlap with technical SEO. Making sure your images are sized properly, you can keep them high quality whilst increasing the loading speed of your web pages.

When it comes to browsing online, most people have a short attention span.  In a recent survey, only 50% of internet users said they would spend longer than 15 seconds waiting for a site to load, with many stating that it may discourage them from visiting the site again in the future.

Maintaining your site speed is not only important for developing visitor loyalty, but it is also important for maintaining great SEO. Search engines want to deliver the best results – fast. Slow loading speeds can result in a low time on site and high bounce rates (when users click on your site without visiting any other pages), which causes search engines to rank your site lower in results pages.

Your site speed is just as important to your SEO strategy as doing keyword research and maintaining a relevant blog. Ensuring that your website hosting creates the optimum conditions for your site speed is crucial to your success, and will improve your overall SEO efforts.

Structured data is searchable, defined data that is easy to find and evaluate. By including structured data on your webpage, search engines such as Google will find it easier to categorise and classify your site.

Structured data is often quantitive, meaning it involves numbers and/or other data that can be counted. For example, structured data on a recipe blog would consist of cooking times and ingredient amounts.

Your URL structure directly relates to the digital architectural map of your website. Search engines look at your URLs when indexing your site to determine what each page is about and as a result, your URL structure is hugely important. An intuitive URL structure also helps visitors to your site navigate through your pages.

It’s important to make sure your URLs are not automatically generated gibberish. Customise each one with your primary keywords and the content of the page, and follow a simple, consistent structure throughout the site.

For example, if you ran a local IT business you might customise your URLs as itcompany.co.uk/it-consultancy or itcompany.co.uk/it-support. This structure splits your URLs into services, with the opportunity to add location-specific landing pages down the track with URLs like itcompany.co.uk/it-consultancy-bristol or itcompany.co.uk/it-support-plymouth.

While E-E-A-T is not a direct ranking factor, it indirectly influences rankings by helping search engines determine the quality and relevance of content. Websites with high E-E-A-T are more likely to be seen as reliable sources of information, making them more favourable in search engine algorithms.

Improving E-E-A-T involves several strategies such as creating high-quality, accurate, and well-researched content, demonstrating expertise through qualified authors or contributors, obtaining positive reviews and testimonials, building a strong brand presence, and ensuring transparency and honesty in your content and business practices. It’s a holistic approach that requires consistent effort and attention to detail.

Authority is a hugely important ranking factor and backlinks essentially act as a ‘vote of confidence’ from another website. If search engine algorithms see other websites linking back to your site in regards to a certain keyword or topic then those backlinks will have a positive impact on your domain authority. This in turn can improve your rank.

For a backlink to have a positive impact on your SEO, the website linking to your site must be genuine and have authority. Links from spam websites or sites with low domain authority can have a negative impact on your rankings.

The best link building strategy focuses on quality and relevance. It’s important to remember quality is more important than quantity, and that ten quality links are better than a hundred bad ones.

The other important factor when it comes to link building is consistency. Make sure you’re regularly producing content and getting it published.

Other factors to consider are:

• Fix broken links – If you find a broken link, let the admin know and suggest a relevant page from your website.
• Check your competitor’s backlinks – Where are your competitors getting their link juice?
• Get active on social media – Social media can drive traffic and increase your brand awareness.

It’s also important to keep track of your backlinks. Besides monitoring your backlinks and ensuring your strategy is paying off, tracking your backlinks gives you insight into the anchor text, DA, and page authority of the websites you’re collaborating with.