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Our Local SEO Services
Geo Landing Pages
Geo landing pages are specifically tailored to target audiences in particular locations, helping your business rank higher in local search results and reach customers in specific areas. These pages are designed with local keywords and relevant content to match the needs and interests of users in a particular city, region, or neighbourhood. By creating unique and optimised geo landing pages, your business can improve visibility across multiple locations, providing detailed information that resonates with each target audience.
Citations
Citations play a crucial role in improving local search visibility by listing your business information—name, address, and phone number (NAP)—across various online directories. Consistent and accurate citations across platforms like Google My Business, Yelp, and industry-specific sites help search engines verify your business’s legitimacy and location, boosting your chances of ranking in local searches. Priority Pixels ensure your citations are correct, consistent and strategically placed, enhancing your local SEO efforts and helping customers easily find and trust your business online.
Google My Business
Google My Business (GMB) is a powerful tool for boosting your local search presence and connecting with customers. By optimising your GMB profile, including accurate business details, hours, photos and engaging content, you can improve your visibility in local search results and on Google Maps. A well-maintained GMB listing helps attract more local customers, showcase reviews and provide essential information at a glance. Priority Pixels can manage and optimise your GMB profile to ensure it accurately reflects your business and maximises your reach in local searches.
Schema Markup
Schema markup is a type of structured data that helps search engines understand the content on your website more effectively. By adding schema markup to your site’s code, you can provide search engines with clear information about your business, such as its name, address, phone number, operating hours, services, and customer reviews. For local SEO, using schema markup makes it easier for search engines to display rich results, such as business details, location, and even star ratings, directly on the search results page.
Our Work
SEO Case Studies
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What are local SEO services?
Local SEO services are designed to improve your business’s visibility in local search results and connect you with potential customers in your area. By focusing on optimising your online presence, Priority Pixels ensures that when people search for the products or services you offer, your business stands out in local queries, map listings and directories.
A crucial part of our approach is optimising your Google My Business profile, ensuring that all information—such as name, address, phone number, hours and services—is accurate, up to date and appealing to local searchers. We conduct in-depth local keyword research to identify the search terms your audience uses, allowing us to create content and meta descriptions that effectively target local searches. We also handle citation building and management, establishing consistent listings on local directories to improve search visibility across the web.
To enhance your site’s relevance for local searches, our on-page optimisation includes updating content, meta tags, headers and utilising location-based keywords. We also develop geo landing pages tailored to specific areas or services, which improves your rankings for localised terms and provides valuable information to customers in those locations. Our backlink strategy builds quality links from reputable local sources, enhancing your site’s authority and credibility. Recognising the importance of online reviews and business reputation in local search rankings, we help manage and encourage positive feedback on platforms like Google and Yelp.
Finally, we implement local business schema markup on your site, helping search engines better understand and showcase your business details in search results. With our local SEO services, you’ll see improved rankings in local searches, an increase in targeted traffic and more customers visiting your business locations or service areas.
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E-E-A-T and why it's important for local SEO
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—a set of quality guidelines used by Google to evaluate the credibility and quality of a website. Originally known as E-A-T, it evolved to include “Experience” to further assess the content creator’s first-hand experience on a topic. E-E-A-T plays a significant role in local SEO as it impacts how Google determines which local businesses are relevant, trustworthy, and valuable to users.
- Experience: Demonstrating that the content creator has first-hand or life experience related to the topic builds credibility. For local SEO, sharing customer testimonials, reviews, and case studies can highlight your business’s direct experience in serving the local community.
- Expertise: This refers to the knowledge or skill level of the content creator. For a local business, showcasing your expertise in your field—through well-written content, FAQs, or industry-specific information—can position your business as a local authority, improving search rankings.
- Authoritativeness: Authority reflects the reputation of the business or website. Being recognised as a leader in your area or industry, earning high-quality backlinks, and gaining positive local reviews all contribute to building a strong authoritative presence for local SEO.
- Trustworthiness: Trust is critical to user and search engine confidence. For local SEO, having consistent and accurate business information, secure website protocols (like HTTPS), and transparent policies (such as clear contact information and privacy policies) helps build trustworthiness.
Why E-E-A-T Matters for Local SEO
Google aims to provide users with high-quality and reliable search results, particularly for local searches where users are looking for reputable businesses nearby. A local business with strong E-E-A-T signals will have a greater chance of ranking higher in local search results and Google Maps. Ensuring that your website content reflects these principles helps establish your business as credible and trustworthy, making it more likely to attract local customers and improve visibility.
By focusing on E-E-A-T, local businesses can not only enhance their search engine rankings but also build stronger connections with their local audience, ultimately leading to greater customer trust and conversions.
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A Comprehensive SEO Audit
The first step is always a full SEO audit so that our team can identify any issues that are having a negative impact on your rise to the top of the SERPs.
Digging deep through all of the elements of your current site and its performance, we can see what the search engines see and clearly pinpoint the areas for improvement.
Search engines work by crawling and indexing each and every image and piece of content on every page of your site, they will also look at the relative value of your material to key search terms and check for broken links and outdated assets.
We will compile a detailed report for you that maps out elements that are working well, any problem areas and the changes we’d advise to optimise your online presence. We use Google’s Webmaster Guidelines as the basis for our recommendations and because we are committed to demystifying our industry, we’ll always talk you through what everything means and the impact any changes will have.
Our team has been working within the evolving world of SEO for a long time and this has allowed us to perfect our strategy, adapt quickly to changes in trends and to work with key brands and businesses on large and complex sites. We know the positive results that even small changes can have on a site’s performance. At Priority Pixels we can optimise site structures from the ground up using analytics to deliver increased visibility and traffic.
Our SEO audits are fully comprehensive and look at all the visible, hidden and technical info on your site. When the audit is complete, the report we provide will include all results and the crawl data in an easy to understand format.
Depending on the scope of your project, the SEO support services provided by our team can help your in-house web staff make any essential changes. Or if a rebuild is required, our designers and developers can start to create your new site from scratch straightaway using all the data gathered.
FAQs
How does Google My Business impact local SEO?
A well-optimised Google My Business (GMB) profile is crucial for local SEO as it helps your business appear in local search results, Google Maps and the local pack. Accurate and detailed information, reviews, and regular updates on GMB improve your local search rankings.
How can customer reviews improve my local SEO?
Positive customer reviews on platforms like Google, Yelp and Facebook build trust and influence potential customers’ decisions. Google considers reviews a local ranking factor, so encouraging satisfied customers to leave feedback can improve your local SEO.
How does mobile optimisation relate to local SEO?
Mobile optimisation is vital for local SEO because many local searches are conducted on mobile devices. Ensuring your website is mobile-friendly improves user experience and increases your chances of ranking well in mobile search results.
What is the ‘local pack’ in local SEO?
The “local pack” is a section of Google’s search results that shows the top three local businesses related to the user’s query. It typically includes the business’s name, address, phone number and a map. Ranking in the local pack can significantly boost your visibility and traffic.
How long does it take to see results from local SEO?
The timeframe for local SEO results can vary based on factors like competition, the current state of your website, and your market. While some improvements might be noticeable in a few weeks, it often takes several months of consistent efforts to see significant results in local search rankings.
Do social media platforms impact local SEO?
Yes, social media can impact local SEO indirectly. Consistent NAP information across social profiles, engaging with local audiences and sharing localised content can enhance your online presence and drive more traffic to your website, improving your local SEO signals.
Can I rank for multiple locations with local SEO?
Yes, you can rank for multiple locations by creating individual geo landing pages for each area or city you serve. Each page should include location-specific content, keywords and contact details to effectively target users in those regions.
How do backlinks influence local SEO?
Backlinks from reputable and locally relevant websites can improve your domain authority and local search rankings. Earning links from local news sites, community pages, or business directories helps establish your site’s credibility in the local market.
Is it necessary to have a physical address to succeed in local SEO?
While having a physical address helps significantly for local SEO (especially for appearing in map results), service-area businesses can still perform well. By clearly indicating the areas you serve and optimising your content and GMB listing accordingly, you can still rank effectively for local searches.
How does local SEO differ for multi-location businesses?
For multi-location businesses, it’s important to create unique content and pages for each location. Each page should be optimised with location-specific keywords, contact details, and services to improve visibility in local searches for each area your business serves.
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