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Our Microsoft Ads Audit Services
Account Structure Analysis
Priority Pixels examines your Microsoft Ads account architecture to identify structural issues affecting performance. This analysis reveals campaign organisation problems, ad group inefficiencies and budget allocation opportunities that impact overall platform performance. Optimised account structure creates a foundation for improved results.
Keyword Performance Assessment
The audit scrutinises keyword performance metrics across your Microsoft Advertising campaigns to identify underperforming terms. This assessment highlights negative keywords to exclude, bid adjustment opportunities and new keyword targets to test. Optimised keyword strategies significantly reduce wasted ad spend.
Ad Copy Evaluation
Priority Pixels reviews your Microsoft Ads creative content to assess messaging, relevance and conversion potential. This evaluation compares ad performance metrics, identifies optimisation opportunities and recommends testing strategies for improved results. Effective ad copy directly influences click-through rates and conversion performance.
Landing Page Review
The audit examines landing page relevance, user experience and conversion optimisation for Microsoft ad traffic. This review identifies alignment issues between ads and landing pages, conversion barriers and improvement opportunities. Optimised landing pages significantly increase conversion rates from paid traffic.
Bid Strategy Optimisation
Priority Pixels analyses your Microsoft Advertising bid strategies to identify inefficiencies and missed opportunities. This evaluation reviews automated bidding settings, manual bid adjustments and budget allocation across campaigns. Optimised bid management directly impacts campaign performance and ROI.
Audience Targeting Assessment
The audit evaluates your Microsoft Ads audience targeting settings to identify optimisation opportunities. This assessment reviews demographic targeting, remarketing lists, in-market audiences and custom audience configurations. Strategic audience targeting significantly improves campaign performance and conversion rates.
Our Work
Paid Media Case Studies
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Our Microsoft Ads Audit Process
Microsoft Ads audits require a systematic approach to identify performance issues and optimisation opportunities. Priority Pixels follows a structured methodology that examines every aspect of your Microsoft Advertising account to uncover wastage and improvement potential.
The process begins with comprehensive data collection and analysis, establishing performance benchmarks against industry standards. This foundation enables meaningful comparisons and realistic improvement targets. Each audit identifies specific, actionable recommendations rather than vague suggestions that lack implementation guidance.
Priority Pixels focuses on finding the balance between quick wins and strategic improvements. This approach delivers immediate performance gains while building toward long-term objectives. Each Microsoft Ads audit concludes with a prioritised implementation plan that maximises impact based on resource requirements and expected outcomes.
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Initial Account Assessment
The Microsoft Ads audit process begins with a comprehensive account assessment to establish performance baselines. This evaluation examines historical data, current campaign structures and conversion tracking implementation to identify obvious issues requiring attention.
Account-level metrics provide context for the detailed analysis that follows, highlighting areas requiring deeper investigation. Priority Pixels reviews account settings, tracking configuration and integration with analytics platforms to ensure accurate data collection. This foundation is critical for making informed optimisation decisions.
Performance trends reveal seasonal patterns, competitive influences and campaign trajectory that inform the audit recommendations. Priority Pixels analyses these trends against industry benchmarks to identify underperforming areas. This comparative analysis establishes realistic improvement targets based on market standards rather than arbitrary goals.
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Campaign Structure Evaluation
Campaign structure forms the foundation of effective Microsoft Advertising management. The audit examines campaign organisation, settings and targeting parameters to identify structural weaknesses impacting performance.
Priority Pixels reviews campaign segmentation, budget allocation and targeting settings to ensure alignment with business objectives. Proper campaign structure enables effective budget control, performance measurement and optimisation opportunities. The evaluation identifies campaigns requiring restructuring, consolidation or separation for improved results.
The audit also examines campaign-level settings including network distribution, scheduling, location targeting and device adjustments. These technical configurations directly impact campaign efficiency and audience reach. Priority Pixels identifies misconfigured settings that limit performance potential and recommends specific adjustments to improve results.
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Keyword and Match Type Analysis
Keyword selection and match type configuration significantly impact Microsoft Ads performance. The audit analyses keyword relevance, search volume, competition and performance metrics to identify optimisation opportunities.
Priority Pixels examines keyword match types, negative keyword implementation and search query reports to uncover wasted spend. This analysis reveals irrelevant traffic sources consuming budget without contributing to business objectives. The audit identifies both quick-win opportunities and strategic keyword adjustments for long-term improvement.
The evaluation also considers keyword quality scores, which directly impact ad position and cost per click. Poor quality scores indicate alignment issues between keywords, ad copy and landing pages. Priority Pixels identifies specific actions to improve quality scores through enhanced relevance and user experience.
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Ad Creative and Extension Review
Microsoft Ads creative content directly influences click-through rates and quality scores. The audit evaluates ad copy relevance, messaging clarity and call-to-action effectiveness across all campaigns.
Priority Pixels reviews headline structures, descriptions and display URLs to assess alignment with keywords and landing pages. This analysis identifies messaging gaps, competitive positioning weaknesses and creative testing opportunities. The audit provides specific recommendations for improved ad copy based on performance data and best practices.
The evaluation also examines ad extension implementation, including sitelinks, callouts, structured snippets and other available formats. These extensions increase ad visibility and provide additional information to potential customers. Priority Pixels identifies missing or underperforming extensions that limit ad effectiveness and recommends optimisation strategies.
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Audience and Targeting Optimisation
Audience targeting capabilities significantly impact Microsoft Advertising performance. The audit evaluates targeting settings, audience definitions and segmentation strategies to identify optimisation opportunities.
Priority Pixels reviews demographic targeting, remarketing implementation and in-market audience utilisation across campaigns. This analysis reveals audience segments performing above or below expectations, indicating targeting refinement opportunities. The audit identifies both audience expansion strategies for growth and narrowing tactics for efficiency improvement.
The evaluation also considers targeting exclusions, which prevent wasted spend on irrelevant audiences. Proper exclusion strategies significantly improve campaign efficiency by focusing budget on high-potential segments. Priority Pixels identifies missing exclusions and refinement opportunities based on performance data and business objectives.
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Conversion Tracking Assessment
Effective conversion tracking provides essential performance data for Microsoft Ads optimisation. The audit examines tracking implementation, goal configuration and attribution modelling to ensure accurate measurement.
Priority Pixels reviews conversion action definitions, tracking code placement and integration with analytics platforms. This analysis identifies tracking gaps, configuration errors and attribution issues affecting performance measurement. The audit provides specific recommendations for improved tracking implementation based on business objectives.
The evaluation also considers the alignment between tracked conversions and business goals. Many accounts track actions with limited business value, distorting performance assessment. Priority Pixels identifies opportunities to refine conversion definitions and implement value-based tracking for more meaningful optimisation.
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Competitive Analysis and Recommendations
The Microsoft Ads audit concludes with competitive analysis and prioritised recommendations for performance improvement. This final assessment places audit findings in competitive context and provides an actionable implementation plan.
Priority Pixels reviews auction insights data to assess competitive positioning within the Microsoft Advertising platform. This analysis reveals impression share, overlap rate and outranking metrics that indicate competitive pressure. The audit identifies specific strategies to improve competitive positioning based on these metrics.
The recommendations prioritise actions based on potential impact, implementation complexity and resource requirements. This practical approach ensures clients can effectively execute the audit findings without overwhelming their teams. Priority Pixels provides both immediate optimisation opportunities and strategic improvements for sustained performance growth.
Microsoft Ads Audit FAQs
What is included in a Microsoft Ads audit?
A comprehensive Microsoft Ads audit examines account structure, campaign settings, keyword selection, match types, ad copy, extensions, landing pages, bid strategies, audience targeting and conversion tracking. Priority Pixels reviews historical performance data, identifies wastage sources and provides actionable recommendations for improvement. The audit deliverable includes a detailed report with prioritised action items and expected outcomes from implementing the recommendations.
How long does a Microsoft Ads audit take?
Priority Pixels completes most Microsoft Advertising audits within 7-10 working days, depending on account size and complexity. The process begins with access provision and initial data collection, followed by comprehensive analysis and report preparation. Large enterprise accounts with multiple campaigns or complex conversion paths may require additional time. Priority Pixels provides specific timeframe estimates during the initial consultation based on account specifics.
How often should Microsoft Ads accounts be audited?
Microsoft Advertising accounts benefit from regular audits every 6-12 months, depending on account size, campaign complexity and monthly spend. High-spend accounts (£10,000+ monthly) should consider quarterly audits to maintain peak performance. Priority Pixels recommends scheduling audits before significant seasonal periods or campaign expansions to maximise effectiveness. Regular audits ensure accounts remain optimised as the platform evolves.
What performance improvements can be expected after a Microsoft Ads audit?
Most businesses implement audit recommendations see performance improvements of 15-30% in key metrics within 60-90 days. Common improvements include reduced cost per acquisition, increased conversion rates, higher quality scores and improved return on ad spend. Priority Pixels focuses on identifying high-impact, practical optimisations that deliver measurable results. Actual improvement levels vary based on current account performance and recommendation implementation.
How does a Microsoft Ads audit differ from a Google Ads audit?
Microsoft Advertising audits focus on platform-specific features and opportunities that differ from Google Ads. These include demographic targeting options, LinkedIn audience integration, different quality score calculations and Microsoft-specific ad extensions. Priority Pixels tailors the audit methodology to address these platform differences while maintaining consistent performance assessment standards. The audit identifies opportunities to leverage Microsoft-exclusive features for competitive advantage.
Is a Microsoft Ads audit worth it for low-budget campaigns?
Yes, Microsoft Advertising audits deliver value for campaigns of all sizes by identifying efficiency improvements that maximise limited budgets. Small campaigns often benefit significantly from structural improvements, keyword refinements and targeting adjustments that reduce wastage. Priority Pixels adapts the audit scope for smaller accounts while maintaining comprehensive analysis. The efficiency gains typically offset the audit investment within 2-3 months through improved performance.
Who performs the Microsoft Ads audit at Priority Pixels?
Priority Pixels assigns certified Microsoft Advertising specialists with extensive platform experience to conduct all audits. These professionals maintain current certification requirements and regularly manage Microsoft Ads campaigns across multiple industries. The audit process combines automated analysis tools with manual review by these specialists to ensure comprehensive assessment. This human expertise identifies nuanced improvement opportunities that automated tools might miss.
What information is needed for a Microsoft Ads audit?
Priority Pixels requires read-only access to your Microsoft Advertising account, access to any connected analytics platforms and information about business goals and key performance indicators. Additional helpful information includes previous optimisation efforts, performance benchmarks and details about your customer journey. The team provides simple instructions for granting appropriate access levels that maintain account security throughout the audit process.
How are Microsoft Ads audit recommendations implemented?
Priority Pixels provides detailed, actionable recommendations with implementation instructions as part of the audit deliverable. Clients can implement these changes internally or engage Priority Pixels for implementation services. The recommendations include prioritisation guidance based on expected impact and implementation complexity. Priority Pixels offers optional post-audit consultation to discuss findings and clarify implementation questions.
Can a Microsoft Ads audit help identify why conversions have dropped?
Yes, identifying conversion decline causes is a core function of the Microsoft Ads audit process. The analysis examines tracking implementation, campaign changes, competitive shifts and platform updates that might impact conversion performance. Priority Pixels reviews conversion paths, landing page functionality and audience targeting to isolate specific factors affecting results. The audit recommendations address these issues with practical solutions to restore and improve conversion performance.
