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Our LinkedIn Ads Audit Services
Campaign Performance Assessment
Priority Pixels conducts a thorough analysis of your LinkedIn ads campaign performance, identifying strengths and weaknesses in your current approach. We examine key metrics like CTR, conversion rates and cost per acquisition to determine which campaign elements are delivering results and which require optimisation.
Audience Targeting Review
We evaluate your LinkedIn audience targeting strategy to ensure you're reaching the right decision-makers. Our specialists analyse audience size, targeting parameters and potential audience overlap between campaigns to refine your targeting approach and improve campaign efficiency for better performance outcomes.
Creative and Messaging Analysis
Our team examines your ad creative, copy and messaging to assess alignment with campaign objectives and audience expectations. We identify which creative elements resonate with your target audience and provide recommendations for optimising ads to improve engagement and conversion rates.
Account Structure Evaluation
We review your LinkedIn ads account structure to identify opportunities for improved organisation and management. Our specialists examine campaign groupings, audience segmentation and budget allocation to create a more efficient account structure that supports your marketing objectives.
Conversion Tracking Verification
Priority Pixels verifies your LinkedIn conversion tracking setup to ensure accurate measurement of campaign performance. We check that all conversion actions are properly defined, tags are correctly implemented and attribution settings align with your business objectives for reliable reporting.
Competitor Analysis
We analyse competitor activity on LinkedIn to identify strategic opportunities for your campaigns. Our team examines competitor messaging, targeting approaches and ad formats to provide insights that help position your campaigns more effectively within your industry landscape.
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Our LinkedIn Ads Audit Process
Priority Pixels follows a structured approach to LinkedIn Ads audits that ensures thorough analysis and actionable recommendations. The process begins with comprehensive data collection and extends through detailed analysis to deliver a clear roadmap for campaign improvement. Each audit is tailored to address the specific goals and challenges of the business being reviewed.
Our audits focus on identifying immediate opportunities for performance improvement while also considering longer-term strategic adjustments. Rather than simply highlighting problems, we provide practical solutions that can be implemented quickly to enhance campaign performance. The process emphasises both tactical optimisations and strategic recommendations to build a foundation for sustained advertising success.
The LinkedIn Ads audit process culminates in a detailed report that documents findings and recommendations in clear, actionable terms. This document serves as both a reference for immediate improvements and a roadmap for ongoing optimisation efforts.
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Initial Assessment
The LinkedIn Ads audit begins with a thorough assessment of current campaign performance and objectives. Priority Pixels reviews historical data from your LinkedIn ads account to understand baseline performance metrics and identify preliminary areas for investigation. This phase includes examining campaign objectives, budget allocation and overall account structure.
During this assessment, we align our audit process with your specific business goals and marketing objectives. Understanding what success looks like for your organisation enables us to focus our analysis on the metrics and outcomes that matter most to your business. We examine how your LinkedIn advertising fits within your broader marketing strategy and sales funnel.
Our specialists also review any previous optimisation efforts to avoid duplicating work and to understand which approaches have been tried previously. This comprehensive initial assessment ensures that the subsequent audit process is tailored to your specific situation and focused on the areas with greatest potential impact.
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Audience Analysis
Effective audience targeting forms the foundation of successful LinkedIn advertising campaigns. Priority Pixels conducts an in-depth analysis of your current audience targeting parameters, examining audience size, composition and relevance to your business objectives. We identify opportunities to refine targeting for improved campaign performance.
Our specialists analyse audience overlap between campaigns to prevent competition against yourself and ensure efficient budget allocation. We examine how your audiences align with the LinkedIn marketing funnel, from awareness through consideration to conversion. This analysis reveals whether your targeting strategy supports the customer journey effectively.
The audit also evaluates missed targeting opportunities, identifying valuable audience segments that current campaigns may be overlooking. By comparing your audience strategy against best practices and industry benchmarks, we provide specific recommendations for targeting adjustments that can significantly improve campaign performance and reduce wasted ad spend.
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Campaign Structure Review
A logical, organised campaign structure enables efficient management and optimisation of LinkedIn ads campaigns. Priority Pixels examines how your campaigns are structured within the campaign manager platform, evaluating the relationship between campaign objectives, audience targeting and ad creative. We identify structural inefficiencies that may be hindering performance.
Our specialists analyse budget allocation across campaigns to ensure resources are directed toward the highest-performing initiatives. We examine naming conventions, tagging systems and organisational approaches that affect workflow efficiency and reporting clarity. This analysis highlights opportunities for structural improvements that support better performance tracking and optimisation.
The review also assesses campaign settings, bid strategies and budget pacing to identify configuration issues that may be limiting performance. By recommending structural adjustments, Priority Pixels helps create a foundation for more manageable, scalable and successful LinkedIn advertising efforts.
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Creative Performance Evaluation
Ad creative and messaging play crucial roles in capturing attention and driving engagement on LinkedIn. Priority Pixels conducts a detailed assessment of your current ad creative, examining performance metrics for different formats, messages and calls to action. We identify which creative elements resonate with your target audience.
Our specialists analyse ad relevance to target audiences, messaging clarity and alignment with campaign objectives. We examine creative elements against LinkedIn best practices and platform specifications to ensure optimal presentation and performance. This evaluation includes assessment of headlines, main text, descriptions and visual elements.
The audit also identifies opportunities for creative testing and optimisation based on performance data. By providing specific recommendations for creative improvements, Priority Pixels helps develop more engaging ads that capture attention in the competitive LinkedIn environment and drive meaningful engagement with your target audience.
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Conversion Path Analysis
The path from ad click to conversion represents a critical journey that determines campaign success. Priority Pixels examines the full conversion path, from initial ad engagement through landing page experience to final conversion action. We identify friction points that may be hampering conversion rates and campaign performance.
Our specialists review landing page relevance, load speed and user experience to ensure alignment with ad messaging and audience expectations. We assess conversion tracking implementation, verifying that all conversion actions are properly defined and accurately attributed to the correct campaigns and ads.
The analysis also examines conversion rates at each stage of the funnel, identifying opportunities to optimise the path to conversion. By recommending improvements to the conversion process, Priority Pixels helps create a more seamless journey from ad impression to desired business outcome, improving overall return on ad spend.
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Competitive Analysis
Understanding competitor activity on LinkedIn provides valuable context for performance assessment and strategic planning. Priority Pixels conducts research on competitor advertising approaches, examining messaging strategies, creative execution and targeting approaches. This analysis reveals competitive advantages and opportunities for differentiation.
Our specialists examine competitive positioning, value propositions and audience engagement tactics to benchmark your campaigns against industry standards. We identify gaps in your current strategy that competitors may be exploiting and opportunities that competitors have overlooked.
The audit provides insights into industry best practices and innovative approaches that can be adapted for your campaigns. By placing your LinkedIn advertising in competitive context, Priority Pixels helps develop strategies that position your brand more effectively and capitalise on market opportunities that others may have missed.
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Recommendations and Implementation Plan
The final phase of the LinkedIn Ads audit synthesises all findings into a comprehensive set of recommendations and an actionable implementation plan. Priority Pixels provides clear, prioritised recommendations that address both immediate performance opportunities and longer-term strategic improvements to your LinkedIn advertising approach.
Our recommendations are specific, practical and tailored to your business objectives and available resources. We distinguish between quick wins that can be implemented immediately and more substantial changes that may require additional planning or resources. Each recommendation includes an explanation of the expected benefit and implementation guidance.
The implementation plan outlines a structured approach to making the recommended changes, with a logical sequence that maximises impact while minimising disruption to ongoing campaigns. This roadmap provides a clear path forward, enabling you to transform audit insights into tangible performance improvements for your LinkedIn advertising efforts.
LinkedIn Ads Audit FAQs
What is a LinkedIn Ads audit?
A LinkedIn Ads audit is a comprehensive review of your LinkedIn advertising campaigns to assess performance and identify opportunities for improvement. This evaluation examines campaign structure, audience targeting, creative elements, account settings and conversion tracking to determine what’s working well and what could be optimised. Priority Pixels conducts these audits to help businesses improve their return on ad spend and achieve better results from LinkedIn advertising.
How often should we audit our LinkedIn Ads campaigns?
LinkedIn Ads campaigns should be audited quarterly to ensure optimal performance, particularly for accounts with significant ad spend. Regular audits help identify emerging trends, catch issues before they impact results and capitalise on new opportunities. For businesses with rapidly changing products or services, more frequent audits may be beneficial. Priority Pixels recommends establishing a regular audit schedule that aligns with your business cycles and campaign objectives.
What performance improvements can we expect after a LinkedIn Ads audit?
Following a LinkedIn Ads audit and implementation of recommendations, businesses typically see improvements in cost per click, conversion rates and overall return on ad spend. The exact improvements vary based on your current campaign performance and the specific opportunities identified during the audit. Many Priority Pixels clients experience 15-30% improvements in key performance metrics after addressing audit findings and implementing optimisation recommendations.
Do you need access to our LinkedIn Ads account to conduct an audit?
Yes, Priority Pixels requires access to your LinkedIn Ads account to conduct a thorough audit. This access enables our specialists to analyse campaign data, audience settings, creative performance and conversion tracking in detail. We establish secure access protocols and maintain strict confidentiality for all client accounts. If direct access isn’t possible, we can work with exported reports, though this may limit the depth of analysis.
How is a LinkedIn Ads audit different from other social media audits?
LinkedIn Ads audits focus specifically on B2B advertising strategies, professional audience targeting and business-oriented conversion paths that are unique to the LinkedIn platform. Unlike audits for B2C-focused platforms, LinkedIn audits examine professional targeting parameters, industry-specific messaging and decision-maker engagement patterns. Priority Pixels tailors the audit methodology to address the distinct characteristics of LinkedIn as a professional network with higher costs per click and longer B2B sales cycles.
What information do you need from us before conducting the audit?
Before conducting a LinkedIn Ads audit, Priority Pixels needs information about your business objectives, target audience profiles, key performance indicators and conversion goals. We also request details about past campaign performance, current challenges and specific areas of concern. Understanding your sales funnel, typical customer journey and average customer value helps us contextualise the audit findings and provide more relevant recommendations for campaign optimisation.
How do you measure the success of LinkedIn Ads campaigns?
Success measurement for LinkedIn Ads campaigns depends on your specific business objectives, but typically includes metrics such as cost per lead, conversion rate, quality of leads generated and return on ad spend. For awareness campaigns, metrics like impression share and engagement rate become more relevant. Priority Pixels works with clients to establish appropriate key performance indicators that align with business goals before conducting the audit.
Can you audit LinkedIn Ads for public sector organisations?
Yes, Priority Pixels has experience auditing LinkedIn Ads campaigns for public sector organisations. These audits address the unique requirements of public sector advertising, including compliance considerations, stakeholder accountability and public engagement objectives. Our specialists understand the distinct targeting approaches needed for public service announcements, recruitment campaigns and stakeholder communications on LinkedIn. We tailor our audit methodology to align with public sector objectives and reporting requirements.
What's the difference between a free and paid LinkedIn Ads audit?
Free LinkedIn Ads audits typically provide a high-level overview of obvious issues but lack the depth and actionable insights of a paid audit. A paid audit from Priority Pixels includes comprehensive analysis across all campaign elements, detailed competitive research, specific optimisation recommendations and an implementation roadmap. The paid audit represents a more substantial investment in your advertising success, delivering thorough analysis and customised recommendations rather than generic best practices.
How does the LinkedIn Ads audit integrate with our overall digital marketing strategy?
The LinkedIn Ads audit examines how your campaigns integrate with your broader digital marketing efforts, including website content, lead nurturing processes and sales funnel. Priority Pixels evaluates how LinkedIn campaigns complement other marketing channels and identifies opportunities for improved cross-channel coordination. The audit recommendations consider your overall marketing objectives and provide guidance for positioning LinkedIn advertising effectively within your integrated marketing strategy.
