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SEO Audit
Our SEO audits provide a detailed analysis of your website’s performance, taking an extensive look into critical factors affecting your search engine visibility. We examine both on-page and off-page SEO, technical elements like page speed and mobile-friendliness and content structure. We provide an in-depth report that outlines actionable insights and recommendations. This report offers a clear roadmap to improve your search engine rankings, enhance organic traffic and ensure long-term success by addressing key opportunities for optimisation.
Accessibility Audit
We provide accessibility audits to ensure your website complies with the latest Web Content Accessibility Guidelines (WCAG). By identifying and addressing potential barriers for users with disabilities, we help improve the overall user experience for all visitors. This not only promotes inclusivity but also enhances your website’s usability, which can lead to better search engine visibility and rankings, as accessible websites are often rewarded for their user-friendly design.
Google Analytics
We provide Google Analytics setup and reporting services, offering clear, actionable data on visitor behaviour and website performance. Customised dashboards and automated reports allow you to track essential metrics, helping you make informed decisions that align with your business objectives. We also offer Google Tag Manager (GTM) setup, simplifying the tracking of user interactions across your site. GTM allows for efficient management of tags, providing accurate data on everything from form submissions to button clicks, ensuring your digital marketing efforts are optimised based on reliable, real-time information.
FAQs
How often should I perform an SEO audit?
It’s recommended to conduct an SEO audit at least once a year or after significant changes to your website, such as redesigns, new content strategies, or algorithm updates, to ensure your site is optimised for search engines.
How does an SEO audit help improve my rankings?
By identifying issues such as broken links, poor keyword optimisation, slow page speed, or content gaps, an SEO audit helps improve your website’s overall performance. Implementing the recommended changes can lead to better search engine rankings and increased organic traffic.
What are on-page and off-page SEO factors?
On-page SEO involves elements within your website, such as content, meta tags, keyword usage, and internal linking. Off-page SEO refers to external factors, including backlinks, domain authority, and social signals that influence your site’s ranking.
What are the Web Content Accessibility Guidelines (WCAG)?
WCAG is a set of internationally recognised guidelines designed to make web content more accessible to people with disabilities. It covers various aspects of web design, from text alternatives to navigation and interaction.
How can an accessibility audit improve my search engine rankings?
Search engines favour websites that offer a better user experience, including accessibility. By making your website more accessible and user-friendly, you can potentially improve your overall search engine visibility.
How do Google Analytics and SEO work together?
Google Analytics provides data on how users find and interact with your website, while SEO focuses on optimising your site to improve its visibility in search engines. Together, they help you monitor and enhance your online presence, track keyword performance, and refine content strategies.
Can I track custom events with Google Tag Manager?
Yes, Google Tag Manager allows you to track custom events like downloads, video views, and specific user actions. We can help set up custom tracking to capture the data that’s most relevant to your business goals.
Can Google Analytics track eCommerce data?
Yes, Google Analytics can track E-commerce data, including product performance, transactions, revenue, and conversion rates. We can help set up enhanced E-commerce tracking to provide you with detailed insights into your online sales performance.
How do I ensure my Google Analytics data is accurate?
To ensure data accuracy, it’s important to set up Google Analytics correctly from the start, including filtering out internal traffic, setting goals properly, and linking it with Google Tag Manager. Regular audits and checks can also help maintain the accuracy of the data you collect.
How does Google Analytics help with content optimisation?
Google Analytics provides insights into which content performs best in terms of page views, time on page, and user engagement. By analysing these metrics, you can identify opportunities to optimise underperforming content or double down on successful topics.
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