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Search Engine Optimisation
We provide expert SEO services designed to enhance your website’s visibility and improve its search engine rankings. Our comprehensive approach includes everything from technical SEO to in-depth keyword research and ongoing position tracking, ensuring your site is fully optimised to attract and convert targeted traffic.
Link Building
Focused on strategic link-building, Priority Pixels works to strengthen your website’s domain authority by securing valuable backlinks from reputable sources. Our goal is to attract high-quality traffic that aligns with your business objectives and to ultimately improve your visibility and ranking on major search engines.
SEO Copywriting
No matter your industry, communicating effectively with your audience is vital for building trust and driving growth. Priority Pixels’ SEO copywriting services help you develop consistent, compelling copy that not only resonates across all digital channels but also enhances your brand’s voice and presence online.
Local SEO
Maximising visibility in local search results is the core focus of local SEO. Our service helps businesses with physical locations or defined service areas improve their online presence, ensuring they reach potential customers nearby who are actively searching for the products or services they offer.
SEO Audit
Our SEO audit services deliver a comprehensive review of your website’s performance, pinpointing key optimisation opportunities and offering actionable recommendations to elevate your search engine visibility and overall digital presence.
Our Work
Case Studies
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Why do you need SEO Consultants?
Research & Discovery
In order to deliver the perfect solution – one that meets your specific goals – we need to really understand your website and business, as well as your SEO and social requirements. We do this by undertaking an extensive audit to really get our teeth into your situation.
Technical SEO Consultants
Technical SEO is a big part of what we do. Before you invest in any marketing activities it’s important to ensure that your website is technically geared toward SEO best practice. Let our SEO expert help you do that.
Content Marketing & Outreach
From devising and creating captivating, shareable content and intelligent digital PR to engaging relevant bloggers and influencers. There are many ways that we can activate strategies that deliver premium SEO performance. As an SEO agency, Priority Pixels have a team of in-house marketing & SEO consultants who plan, source and execute great content across all platforms.
Organic Results & Genuine Customers
Fine tuning your site’s SEO means that you will achieve better rankings, more organic search results and will reach genuine customers looking for your products and services. As a full service digital agency we can help you create a marketing strategy that includes paid search options, but we’ll always perfect your essential organic SEO first.
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Backlink Analysis
As one of the most important parts of SEO ranking, backlinks on your site have a big role to play. Credible backlinks will have a positive impact on your ranking. But bad or weak backlinks will be negative and won’t do anything for you except drag you down the SERPs.
When rankings are pivotal to your success, understanding the pros and cons of your site backlinks is crucial. If your backlink game is strong, your place in organic search results stands a good chance of being high. If it’s weak or downright bad for any reason, it will put a dampener on your site’s performance and its rankings.
Our professional SEO consultant will conduct a thorough backlink analysis to check your backlink profile’s strengths and possible weaknesses.
Armed with the data we need, we can help you by:- Finding and removing any bad, corrupt, or damaging links across your site
- Raising your backlink profile while avoiding algorithm or manual penalties
- Providing a plan for getting the right types of backlinks for your SEO
Tracking Site Performance
Noticed a drop in your SEO visibility, keyword performance, or organic site visits? This could be a penalty as a result of a big search engine algorithm change.
Google Webmaster Tools
Ever had a ‘manual action’ message in your Google Search Console? This is Google’s way of telling you there are ‘unnatural’ backlinks on your site.
Linking metrics
Are these linking metrics looking healthy on your profile?
- Deep link ratio
- Anchor texts
- Follow vs NoFollow
- Referring domains
- Link types
- Link velocity
Our in-depth backlink analysis will prove vital to your organic search campaign. And it will be crucial in helping you move forward with the right link earning and content marketing strategy.
As part of our service, our consultants relish the chance to help you by getting to understand your competition. By completing a competitor backlink audit, we can discover what SEO strategies they’re using. That helps us spot areas that have yet to be taken advantage of. We can then build them into your campaign straight away, including any quick and easy additions. Here’s how we do it:
- Understand your long term strategy, goals, and challenges
- Download and analyse your competitor’s backlink profiles
- Reference them against your own link profile
- Confirm any strong or weak links
- Decide on quick and easy link additions
- Help develop your link earning and content marketing strategy
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SEO Audits
Our SEO audits dig deep, looking at all the hidden and technical info on your site. Once our consultants have completed the audit, we’ll give you the results and the crawl data in an easy to understand report. Our SEO consultancy support service can then help your own web team make the changes required, or our own in-house developers can get started right away. Here’s what our SEO specialists will cover during the audit:
- Meta Titles
- Meta Descriptions
- URL Structure
- Index Coverage Status
- 404 Errors
- Broken Internal Links
- Broken External Links
- HTML Sitemaps
- XML Sitemaps
- Schema Markup
- Structured Data
- Domain Authority
- Domain Age
- Broken Backlinks
- New Backlinks
- Lost Backlinks
- Social Media Analysis
- Citation Analysis
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Algorithm Updates
- Mobile Optimisation
- Page Speed & Performance
- Bounce Rate
- User Journeys
- Exit Pages
- Goals & Conversions
- Keyword Research
- Content & Media Serving
- Duplicate Content
- Landing Pages
- Page Level Analysis
If you would like to find out more about our SEO audits please view our SEO audit page below.
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Content Audit
As part of our service, we relish the chance to help you by getting to understand your competition. By completing a competitor backlink audit, we can discover what strategies they’re using. That helps us spot areas that have yet to be taken advantage of. We can then build them into your campaign straight away, including any quick and easy additions. Here’s how we do it:
- Understand your long term SEO strategy, goals, and challenges
- Download and analyse your competitor’s backlink profiles
- Reference them against your own link profile
- Confirm any strong or weak links
- Decide on quick and easy link additions
- Help develop your link earning and content marketing strategy
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Content Optimisation
Content optimisation is all about making sure your content reaches as many people as possible in any search results. It gives you the best chance of showing up in direct search results as well as related searches. High traffic and high rankings depend on how well optimised your content is. If it’s done right, you’ll start to gain more organic search traffic.
A big part of SEO is having an understanding about the key words and phrases people might use when they search for things online. It’s not about picking one specific keyword and using it as many times as you can on each page you publish. It’s more about making sure related words are in there as well, so question-based searches pick up your content too.
By using online tools such as SearchMetrics, we can pinpoint ways to directly improve your content. This will give us inside information about what keywords your competitors are using. It also gives us insight into which alternative words or phrases you could use to give your content a boost. With this vital info, you’ll improve your search performance, driving both traffic and conversions your way.
As well as keywords, we can also optimise your other digital content too. Google search results now display business information and reviews. By using schema markup and microdata, we can add this information to your website for you. This will help search engines find your content, driving more click-throughs and conversions.
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Technical SEO Consultants
Are users finding your site through organic searches? If they’re not, you could have onsite issues working against you. Technical SEO optimisation gives your website a solid base with all the right components. Getting to grips with those will help the search engines find you quicker and easier. And that’s good news for your target customers and your conversion rate.
Is technical SEO optimisation that important?
In a word, yes. Without it, your SEO will take a nosedive, even with a fully loaded and functional website offering an excellent user experience. Search engines have different priorities to your users. Your site has to tick all the boxes for them behind the scenes, as well as up front for your target customer.
What does our technical SEO consulting cover?
Technical SEO optimisation is an umbrella term covering many different areas. But they’re all influential to your site’s SEO performance and success. So to keep things simple, we cover the lot.
We’ll get stuck in and look at everything technical. From your overall website speed and how to increase it, right down to the site architecture, URL structures, and internal links. We’ll also look at site security, subdomains, and redirections, and anything else that might be holding your site back.
Ranking algorithms for search engines are finely tuned and complex beasts. Looking at hundreds of elements across your site, they figure out which keywords are a relevant match for any search queries. Technical SEO optimisation takes care of any issues your site has and fixes them so those bots can crawl your site without limits.
Crawl Optimisation
Checking the crawl speed of your website is critical. It’s an important step in making sure search engines can crawl your entire site quickly and easily. This will make looking for relevant info on search queries faster so they don’t use up their crawl budget. Perfect if your site has many pages.
Crawl Data Examination
Our first step is to crawl your entire website – like the search engines do – to get an accurate picture of what’s going on. We can then analyse the data using various webmaster tools to understand exactly how the search engines see your site. And what errors they might find.
Dynamic User Content
Interactive elements and dynamic user content is a great addition to any site. But while it enhances the user experience, it causes problems for search engines trying to find information. We can make sure the correct indexing protocols are set up using up to date web standards to prevent this.
Mobile Device Ranking
Your customers will look at your site on a range of different devices, including smartphones and tablets. To help your rankings, search engines use specific bots to crawl the mobile web. We can ensure site optimisation to protect your organic search ranking when search algorithms favour mobile-friendly sites.
Internal Link Structuring
A well-defined internal link structure is another crucial pathway for search engine crawlers. And it’s a doubly beneficial process. While it helps them find relevant search content on your site, it also defines your site’s hierarchy. An essential part of organising the flow of link authority across websites.
Server Configuration
An often overlooked process, we look at your entire server configuration and web hosting platform to make sure there aren’t any errors. If there are, it can cause duplication of your site which isn’t great for your SEO. We’ll also look into your backlink profiles and your servers geolocation.
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E-E-A-T and why it's important
With one of Google’s most recent algorithm updates, they emphasised Experience, Expertise, Authoritativeness, and Trustworthiness to be among the top 3 most important factors for page quality ratings. So if you’re unsure what E-E-A-T is all about and what it means for your content, now’s the time to find out.
Expertise
Whatever business you’re in, you need to be an expert in your field. While expertise isn’t seen as important for more trivial sites featuring humour or gossip, it’s crucial for medical, financial, or legal websites. But having expertise means you have the ability to create valuable and insightful main content (MC) for your website and your users.
Authoritativeness
When you’re creating content for your site – as an expert – you need to show you’re an authority on your subject. You can do this by using your own expertise or the expertise of the creator of the MC, or your website itself. Having any necessary credentials or qualifications will help, but extras like reviews and testimonials from clients or customers are gold.
Trustworthiness
Everything about your website should make your visitors trust you and your business. Again, this can come from reviews or testimonials, but it should also shine through in your site content. Trust is even more important if you have an e-commerce site and you rely on online payments. Adding an SSL certificate to your site should be a priority as it’s one of Google top ranking factors.
FAQs
What Does an SEO Consultant Do?
An SEO consultant performs a wide range of tasks to improve a website’s visibility on search engines. They conduct comprehensive website audits, analyse keywords, and create strategies to enhance organic search rankings. They provide recommendations for on-page and off-page optimisation, including optimising content, meta tags, and headers. SEO consultants may also offer technical SEO services to improve website performance and user experience.
Why Should I Hire an SEO Consultancy?
Hiring an SEO consultancy is beneficial because they bring expertise to the table. They stay updated on the latest search engine algorithms and best practices, saving you time and effort. Consultants can tailor SEO strategies to your business’s unique needs, making them more effective in achieving your specific goals, whether it’s increasing traffic, conversions, or revenue.
What Is On-Page SEO, and How Can an SEO Consultant Help?
On-page SEO involves optimising individual web pages to make them more search engine-friendly and user-friendly. SEO consultants can assist by optimising meta titles, meta descriptions, headers, and content. They ensure that your website’s content is not only relevant to users but also structured in a way that search engines can easily understand, ultimately improving your website’s visibility in search results.
How much do SEO services cost?
There is no definitive answer to this question. Costs for SEO work vary depending on what our SEO consultancy recommends for your website’s needs. Not every website needs the same SEO work, so the price strictly depends on how well optimised your website is currently. A brand-new website will most likely need more SEO work than an older one. Different SEO consultants will quote a different price. Whilst some SEO consultants offer set SEO packages with fixed monthly costs, this does not work for everyone. You may not need all the services that you will be paying for. We recommend undertaking an SEO audit of your website before having any SEO work carried out. Not only will this allow you to see all the SEO work that needs undertaking, but it will also allow you to set a budget and define a monthly cost.
How Can Local SEO Consultants Help My Business?
Local SEO consulting specialises in optimising your online presence for local search results. They can help your business appear in local map listings, manage online reviews and ratings, optimise Google My Business profiles, and ensure that your business information is consistent and accurate across online directories. This helps local customers find and choose your business more easily.
Does duplicate content affect SEO?
Duplicate content is exactly what it sounds like. It is two or more pieces of content that are either completely identical or very similar. Think of it as plagiarising someone else’s work. Whilst having similar content to other websites in the same industry is unavoidable, you need to make it unique to your business.
There are two types of duplicate content. Internal duplicate content refers to when one domain name has the same content across different internal URLs. External duplicate content is when the search engines find the exact same content on different domains.
Whilst Google has stated that there is no SEO penalty for duplicate content, it does confuse search engines. When confronted with identical content on different domains, search engines are forced to choose which version should rank higher. So even if you are the original creator of the content and you have fully optimised it, you may not rank above the duplicate content. Search engines rarely show the multiple versions of the same content in search results, so if you have duplicate content on your website, or your content has been duplicated elsewhere, it will impact your visibility and your engagement rates.
An SEO agency will be able to find any duplicate content on your site and suggest ways of re-creating it so that it no longer counts as duplicate.
How long for SEO to take effect?
Getting your website to rank at the top of page 1 on Google does not happen overnight. There are many variables that go into effective SEO work. Some are on-going and long-term, such as creating relevant content. Others, whilst they can be completed relatively quickly such as re-sizing images to increase page speed, can still take a while until you see the effects. The short answer to this question is “it depends.” Each website is unique, so the SEO work they all need is unique. It can also depend on how much of a budget you have to complete the SEO work.
Some SEO ranking factors cannot be physically changed, such as domain age and domain authority. Search engines tend to favour websites that have existed for longer than newer websites. This is because they are considered to be more reputable and provide reliable information to search queries.
For brand new websites, it could take up to six months for your website to start ranking and increasing engagements. But that only happens with on-going SEO work from a dedicated SEO agency. You cannot fully optimise your website all in one go and then expect it to rank in a short space of time. Getting your website to rank highly, can take months, even years.
What are the key components of SEO?
SEO (Search Engine Optimisation) encompasses several key components that collectively enhance a website’s visibility and ranking on search engines. Foremost, on-page SEO involves optimising individual web pages by strategically incorporating relevant keywords into content, meta titles, meta descriptions, and header tags. High-quality, user-focused content creation is pivotal in satisfying user intent and providing valuable solutions. A seamless user experience (UX) is equally crucial, ensuring fast loading times, mobile-friendliness, and intuitive navigation. Internal linking structures help users navigate websites while enhancing crawlability for search engines.
Off-page SEO, on the other hand, extends beyond the website itself. It centres on building the website’s authority and relevance in the online landscape. This SEO component predominantly includes link building, acquiring high-quality backlinks from reputable websites. Furthermore, it involves maintaining a strong social media presence and actively engaging with the audience. Managing the brand’s online reputation through review management is also a vital aspect of SEO.
Technical SEO focuses on optimising the technical underpinnings of a website. This entails maintaining fast website loading speeds, ensuring mobile optimisation, and optimising the website’s structure for effective indexing and crawlability. Implementing schema markup is another technical element that enhances how search engines display your content in results.
Content marketing is integral to SEO, emphasising the creation and promotion of valuable, relevant, and engaging content to attract and retain the target audience. Keyword research plays a pivotal role in SEO, involving the identification and strategic targeting of keywords aligned with user search intent and business objectives.
Local SEO is essential for businesses with a local presence, optimising online visibility in local search results through measures such as Google My Business optimisation, local citations, and managing customer reviews. User experience (UX) and user signals also factor in, ensuring a positive website experience that engages and satisfies visitors.
Regular data analysis using tools like Google Analytics and Google Search Console helps measure the effectiveness of SEO efforts and guides data-driven decision-making. Staying informed about search engine algorithm updates and conducting competitor analysis to identify opportunities and outperform competitors in search results rounds out a comprehensive SEO strategy. These components collectively contribute to improved website visibility, increased organic traffic, and the achievement of online goals.
What is Ecommerce SEO, and why is it important for online businesses?
Ecommerce SEO, or Ecommerce Search Engine Optimisation, refers to the process of optimising online stores or websites that sell products or services to improve their visibility in search engine results. It’s vital for online businesses because it helps them attract more organic (unpaid) traffic from search engines like Google, which can lead to higher sales and revenue. Ecommerce SEO ensures that potential customers can find your products when searching online.
What Should I Look for When Hiring an SEO Consultant or company?
When hiring an SEO consultant or freelance SEO, consider their experience in your industry, their track record of achieving results for clients, and their ability to communicate effectively. Look for transparency in their methods and reporting, a customised approach that aligns with your business goals, and adherence to ethical SEO practices to avoid any potential penalties from search engines. It’s also essential to have a clear understanding of their proposed strategy and expected outcomes before entering into a partnership.
What role do SEO specialists play in improving my website's performance?
SEO specialists are instrumental in elevating your website’s performance. They possess a deep understanding of how search engines work and apply this knowledge to optimize various elements of your website. This includes conducting thorough keyword research to identify terms your target audience uses, optimizing website content and structure for better search engine visibility, and ensuring your site adheres to the latest SEO best practices. By leveraging their expertise, SEO specialists can significantly enhance your website’s visibility, drive more organic traffic, and improve overall engagement with your audience.
How important is a tailored SEO strategy for my business, and what does it involve?
A tailored SEO strategy is crucial for the success of your business online. It involves creating a bespoke plan that aligns with your specific business goals, target audience, and market dynamics. This strategy encompasses a range of activities, from on-page optimisation, such as refining meta tags and content, to off-page tactics like building a robust backlink profile. It also includes technical SEO to ensure your website’s infrastructure is search engine friendly. Importantly, a good SEO strategy is not static; it adapts to the ever-evolving algorithms of search engines and changes in user behaviour. By investing in SEO consulting, you gain access to expert guidance and a strategic approach that is continuously refined to keep pace with digital trends, ensuring your business remains competitive and visible in the digital landscape.
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