SEO Consultants | Professional SEO Consultancy

Backlink Analysis

As one of the most important parts of SEO ranking, backlinks on your site have a big role to play. Credible backlinks will have a positive impact on your ranking. But bad or weak backlinks will be negative and won’t do anything for you except drag you down the SERPs.

When rankings are pivotal to your success, understanding the pros and cons of your site backlinks is crucial. If your backlink game is strong, your place in organic search results stands a good chance of being high. If it’s weak or downright bad for any reason, it will put a dampener on your site’s performance and its rankings.

Our professional SEO consultant will conduct a thorough backlink analysis to check your backlink profile’s strengths and possible weaknesses.
Armed with the data we need, we can help you by:

• Finding and removing any bad, corrupt, or damaging links across your site
• Raising your backlink profile while avoiding algorithm or manual penalties
• Providing a plan for getting the right types of backlinks for your SEO

Tracking Site Performance

Noticed a drop in your SEO visibility, keyword performance, or organic site visits? This could be a penalty as a result of a big search engine algorithm change.

Google Webmaster Tools

Ever had a ‘manual action’ message in your Google Search Console? This is Google’s way of telling you there are ‘unnatural’ backlinks on your site.

Linking metrics

Are these linking metrics looking healthy on your profile?

• Deep link ratio
• Anchor texts
• Follow vs NoFollow
• Referring domains
• Link types
• Link velocity

Our in-depth backlink analysis will prove vital to your organic search campaign. And it will be crucial in helping you move forward with the right link earning and content marketing strategy.

As part of our service, our consultants relish the chance to help you by getting to understand your competition. By completing a competitor backlink audit, we can discover what SEO strategies they’re using. That helps us spot areas that have yet to be taken advantage of. We can then build them into your campaign straight away, including any quick and easy additions. Here’s how we do it:

• Understand your long term strategy, goals and challenges
• Download and analyse your competitor’s backlink profiles
• Reference them against your own link profile
• Confirm any strong or weak links
• Decide on quick and easy link additions
• Help develop your link earning and content marketing strategy

SEO Audits

Our SEO audits dig deep, looking at all the hidden and technical info on your site. Once our consultants have completed the audit, we’ll give you the results and the crawl data in an easy to understand report. Our SEO consultancy support service can then help your own web team make the changes required, or our own in-house developers can get started right away. Here’s what our SEO specialists will cover during the audit:

• Meta Titles
• Meta Descriptions
• URL Structure
• Index Coverage Status
• 404 Errors
• Broken Internal Links
• Broken External Links
• HTML Sitemaps
• XML Sitemaps
• Schema Markup
• Structured Data
• Domain Authority
• Domain Age
• Broken Backlinks
• New Backlinks
• Lost Backlinks
• Social Media Analysis
• Citation Analysis
• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Algorithm Updates
• Mobile Optimisation
• Page Speed & Performance
• Bounce Rate
• User Journeys
• Exit Pages
• Goals & Conversions
• Keyword Research
• Content & Media Serving
• Duplicate Content
• Landing Pages
• Page Level Analysis

If you would like to find out more about our SEO audits please view our SEO audit page below.

Find out more

Content Audit

As part of our service, we relish the chance to help you by getting to understand your competition. By completing a competitor backlink audit, we can discover what strategies they’re using. That helps us spot areas that have yet to be taken advantage of. We can then build them into your campaign straight away, including any quick and easy additions. Here’s how we do it:

• Understand your long term SEO strategy, goals and challenges
• Download and analyse your competitor’s backlink profiles
• Reference them against your own link profile
• Confirm any strong or weak links
• Decide on quick and easy link additions
• Help develop your link earning and content marketing strategy

Content Optimisation

Content optimisation is all about making sure your content reaches as many people as possible in any search results. It gives you the best chance of showing up in direct search results as well as related searches. High traffic and high rankings depend on how well optimised your content is. If it’s done right, you’ll start to gain more organic search traffic.

A big part of SEO is having an understanding about the key words and phrases people might use when they search for things online. It’s not about picking one specific keyword and using it as many times as you can on each page you publish. It’s more about making sure related words are in there as well, so question-based searches pick up your content too.

By using online tools such as SearchMetrics, we can pinpoint ways to directly improve your content. This will give us inside information about what keywords your competitors are using. It also gives us insight into which alternative words or phrases you could use to give your content a boost. With this vital info, you’ll improve your search performance, driving both traffic and conversions your way.

As well as keywords, we can also optimise your other digital content too. Google search results now display business information and reviews. By using schema markup and microdata, we can add this information to your website for you. This will help search engines find your content, driving more click-throughs and conversions.

Technical SEO Consultants

Are users finding your site through organic searches? If they’re not, you could have onsite issues working against you. Technical SEO optimisation gives your website a solid base with all the right components. Getting to grips with those will help the search engines find you quicker and easier. And that’s good news for your target customers and your conversion rate.

Is technical SEO optimisation that important?

In a word, yes. Without it, your SEO will take a nosedive, even with a fully loaded and functional website offering an excellent user experience. Search engines have different priorities to your users. Your site has to tick all the boxes for them behind the scenes, as well as up front for your target customer.

What does our technical SEO consulting cover?

Technical SEO optimisation is an umbrella term covering many different areas. But they’re all influential to your site’s SEO performance and success. So to keep things simple, we cover the lot.

We’ll get stuck in and look at everything technical. From your overall website speed and how to increase it, right down to the site architecture, URL structuresand internal links. We’ll also look at site security, subdomainsand redirectionsand anything else that might be holding your site back.

Ranking algorithms for search engines are finely tuned and complex beasts. Looking at hundreds of elements across your site, they figure out which keywords are a relevant match for any search queries. Technical SEO optimisation takes care of any issues your site has and fixes them so those bots can crawl your site without limits.

Crawl Optimisation

Checking the crawl speed of your website is critical. It’s an important step in making sure search engines can crawl your entire site quickly and easily. This will make looking for relevant info on search queries faster so they don’t use up their crawl budget. Perfect if your site has many pages.

Crawl Data Examination

Our first step is to crawl your entire website – like the search engines do – to get an accurate picture of what’s going on. We can then analyse the data using various webmaster tools to understand exactly how the search engines see your site. And what errors they might find.

Dynamic User Content

Interactive elements and dynamic user content is a great addition to any site. But while it enhances the user experience, it causes problems for search engines trying to find information. We can make sure the correct indexing protocols are set up using up to date web standards to prevent this.

Mobile Device Ranking

Your customers will look at your site on a range of different devices, including smartphones and tablets. To help your rankings, search engines use specific bots to crawl the mobile web. We can ensure site optimisation to protect your organic search ranking when search algorithms favour mobile-friendly sites.

Internal Link Structuring

A well-defined internal link structure is another crucial pathway for search engine crawlers. And it’s a doubly beneficial process. While it helps them find relevant search content on your site, it also defines your site’s hierarchy. An essential part of organising the flow of link authority across websites.

Server Configuration

An often overlooked process, we look at your entire server configuration and web hosting platform to make sure there aren’t any errors. If there are, it can cause duplication of your site which isn’t great for your SEO. We’ll also look into your backlink profiles and your servers geolocation.

E-E-A-T and why it's important

With one of Google’s most recent algorithm updates, they emphasised Experience, Expertise, Authoritativenessand Trustworthiness to be among the top 3 most important factors for page quality ratings. So if you’re unsure what E-E-A-T is all about and what it means for your content, now’s the time to find out.

Expertise

Whatever business you’re in, you need to be an expert in your field. While expertise isn’t seen as important for more trivial sites featuring humour or gossip, it’s crucial for medical, financial, or legal websites. But having expertise means you have the ability to create valuable and insightful main content (MC) for your website and your users.

Authoritativeness

When you’re creating content for your site – as an expert – you need to show you’re an authority on your subject. You can do this by using your own expertise or the expertise of the creator of the MC, or your website itself. Having any necessary credentials or qualifications will help, but extras like reviews and testimonials from clients or customers are gold.

Trustworthiness

Everything about your website should make your visitors trust you and your business. Again, this can come from reviews or testimonials, but it should also shine through in your site content. Trust is even more important if you have an e-commerce site and you rely on online payments. Adding an SSL certificate to your site should be a priority as it’s one of Google top ranking factors.