Client Overview

Since 1977, Westcountry Group has been transforming educational, commercial and office spaces across the South of England. As a trusted family-run business, they have earned a reputation as one of the nation’s top refurbishment contractors, offering everything from innovative designs to complete interior overhauls. Beyond refurbishments, they specialise in creating custom, space-saving canteen furniture for schools and supplying high-quality paper products to businesses and educational institutions.

Priority Pixels has been working with Westcountry Group since 2021, providing various graphic design and website support services. We were delighted when asked to develop a brand-new WordPress website that would consolidate their three websites under a single unified brand.

Visit Website

We have been working with Priority Pixels since 2023 and have been impressed with their knowledge and professional approach. They have helped us build our current website, which involved bringing three sites into one, and took on our hosting and SEO program to ensure we were enhancing and maximising our presence online. We have monthly SEO meetings to discuss and review progress and their expertise in this area has help us advance up the rankings and allowed me focus on other priorities. I would recommend them to any business looking for someone to manage their digital marketing activity.

Andrew Hill

Marketing Manager at Westcountry Group

Search Engine Optimisation

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increase in engagement time compared with the same time last year.

A well-built website is only as valuable as the audience it attracts and that’s where SEO made a real difference for Westcountry Group. From the outset, our SEO strategy focused on visibility, relevance and long-term growth. We conducted in-depth keyword research and competitor analysis to understand the organic search landscape across the education and commercial fit-out sectors. On-page SEO was part of the build, with optimised metadata, headings, image tags and clean code. At launch, we implemented redirects from legacy domains and pages to preserve link equity and avoid disruption to search rankings.

The results in the first quarter of 2025 speak for themselves. Compared to the same period the previous year, organic traffic brought in 87.1% more new users and 145.02% more returning users, a clear sign that both visibility and audience retention have significantly improved. Perhaps most striking is the 3,731.3% increase in engagement time, highlighting how much more relevant and compelling the site’s content and structure are for organic visitors. With organic impressions up by 83.07%, Westcountry Group is not only reaching more potential customers, they’re reaching the right ones.

WordPress Web Development

Westcountry Group approached Priority Pixels with a fragmented digital presence spread across three different websites. Each site served a specific part of the business, from interior refurbishments and school fit-outs to commercial supplies, but the separation was holding them back. Our brief was clear: create one cohesive platform that clearly communicates their full service offering and drives engagement across all customer segments. We rebuilt the site from the ground up using WordPress, designing a fully bespoke solution that brought every aspect of the business under one roof without compromising clarity or usability.

The result is a streamlined, user-focused website that not only reflects the quality of Westcountry Group’s work but also supports their commercial goals. Intuitive navigation, thoughtful information architecture and clear calls to action guide users through a journey that naturally encourages enquiries, upsells, and cross-sells. Whether a visitor is interested in a full office refurbishment, canteen furniture, or wholesale paper products, they can now find what they need quickly and confidently. Built on a robust, scalable framework, the new website also allows Westcountry Group to manage their content with ease and adapt over time as the business evolves.

What we do

Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.

We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.

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