Turtle Tots

Established in 2015, Turtle Tots is a leading swim school known for its award-winning swim programme and commitment to fostering a love for water from a young age. With over 50 franchisees across the UK and Ireland, Turtle Tots gives like-minded individuals the opportunity to run their own successful swim schools. Today, Turtle Tots teaches more than 14,000 babies, toddlers and pre-schoolers to swim every week.

Priority Pixels worked closely with Turtle Tots to design and develop their UK-based website. The aim was to create a cohesive online presence that adhered to their strong brand guidelines and was built with SEO best practices in mind.

Our primary goal was to make it easy for visitors to find and book swimming lessons online. To achieve this, we implemented a prominently displayed ‘Find a Lesson’ button which appears in the main navigation throughout the site. The button directs users to an interactive map where they can input their location to display nearby pools and swimming lessons. This allows users to visit a pool’s dedicated page, where they can view the class timetable and book lessons online. This streamlined process significantly enhances the user experience, making it effortless for parents to find and book the perfect swimming lessons for their children.

To keep content fresh and relevant, each franchisee has the ability to add their own news to their blog. This contributes to ongoing SEO efforts by regularly adding new, keyword-rich content to the site. We also structured the URLs with location-specific terms for each pool and franchisee page, which improves local search rankings and provides relevant information based on the user’s location.

As Turtle Tots continues to expand globally, Priority Pixels is proud to support their growth. Following the recent launch of the Turtle Tots UAE website, we will continue rolling out more international websites in the future. Our ongoing efforts ensure a consistent and professional global online presence.