Tunnels Beaches

To help Tunnels Beaches increase wedding and elopement bookings, Priority Pixels developed a tailored Google Ads strategy focused on reaching couples actively searching for unique venues. The goal was to improve visibility, reduce costs and drive meaningful engagement by targeting users with clear intent to book.

Our strategy centred on Google Search Ads, specifically built to highlight the venue’s coastal location, private beach and exclusivity. We focused on showcasing Tunnels Beaches as a distinct alternative to traditional wedding venues, capturing attention at the exact moment potential clients were researching ideas for their ceremony or elopement.

We used Responsive Search Ads to increase ad relevance and engagement. These allowed Google to test multiple headline and description combinations, showing the most effective versions based on each user’s query. This dynamic setup ensured that ads remained fresh, relevant and highly targeted to search phrases such as “coastal wedding venue” or “elopement venue UK.”

A refined keyword strategy was key to success. We selected high-intent terms like “Devon elopement venue,” “unique wedding location” and “seaside wedding venue,” aligning each keyword with what makes Tunnels Beaches stand out. These phrases matched the venue’s most compelling features, helping us attract users already interested in that type of setting.

Campaign performance was carefully monitored, with regular reviews of cost-per-click, ad relevance and conversion rates. Our team made ongoing adjustments to bidding, targeting and creative to keep improving the results.

The focus was on maintaining high-quality traffic while keeping spend under control, improving the overall efficiency of the campaign.

This strategic approach delivered strong results across all performance metrics.

Ad visibility increased significantly, with more than 3.75 million impressions over the campaign period. This helped position Tunnels Beaches as a leading option for couples planning a wedding or elopement in a coastal setting.

Click-through rate improved by 137%, demonstrating that our ads were not only being seen but were resonating with the right audience. The copy, targeting and structure combined to deliver more qualified traffic to the site, with a higher intent to convert.

Importantly, we reduced the average cost per click by nearly 40%. By improving ad quality and relevance, we were able to bring more users to the website without increasing spend. This made the campaign far more cost-effective, delivering better returns on the same or lower budget.

The most significant result was a 330% increase in bookings. This surge in enquiries came directly from targeted, well-optimised ads that reached the right people at the right time. It delivered on the primary objective of generating new business and proved the value of a well-structured paid media strategy.

By focusing on user intent, ad performance and continuous optimisation, Priority Pixels helped Tunnels Beaches turn digital advertising into a reliable, measurable channel for business growth.