Priority Pixels was tasked with driving targeted traffic and increasing bookings for Tunnels Beaches, a unique wedding venue in North Devon. Our objective was to use Google Ads to reach potential clients searching for wedding venues. We developed a comprehensive campaign strategy focusing on highly targeted keywords, seasonal trends and compelling ad creatives that highlight the venue’s distinct features, such as its private beach access and picturesque setting.
We started by conducting thorough keyword research to identify terms that resonated with the target audience, including phrases like “beach wedding venue” and “unique Devon weddings.” The ads were tailored to highlight the exclusivity and charm of Tunnels Beaches, using ad extensions to showcase their 2024 discounts and the four unique properties available for wedding accommodation. Ongoing monitoring allows us to continuously optimise ad performance, refining our approach to maximise click-through rates (CTR) and conversion rates.
The Google Ads campaign has already proven to be highly successful, significantly increasing both website traffic and enquiries for Tunnels Beaches. Our strategic focus on targeted keywords and ad personalisation has resulted in a 30% increase in CTR and a notable rise in wedding bookings during peak seasons. By aligning the ad messaging with the unique selling points of Tunnels Beaches, Priority Pixels continues to position the venue as a top choice for couples seeking a distinctive and memorable wedding experience, ultimately driving business growth for our client.
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Priority Pixels provide digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your organisation’s goals. Every decision we make is grounded in strategy – whether it’s building high-performance websites, optimising your SEO, paid media and social media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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