Tunnels Beaches

Our Approach

To help Tunnels Beaches achieve their goal of increasing wedding and elopement bookings, we crafted a tailored Google Ads strategy that focused on capturing high-intent traffic. Our approach was centred around Google Search Ads, targeting couples actively searching for distinctive coastal wedding and elopement venues in the UK.

Responsive Search Ads

We created a series of Responsive Search Ads that dynamically adjusted based on the user’s search queries. These ads were tailored with a variety of headlines and descriptions, allowing Google to automatically test and select the best-performing combinations. This ensured that the right message reached potential clients at the right time, maximising engagement and improving ad relevance for searches such as “coastal wedding venue” and “elopement venue UK.”

Strategic Keyword Targeting

We implemented a highly focused keyword strategy, targeting relevant, high-intent phrases like “unique wedding venue,” “Devon elopement venue” and “seaside wedding venue.” This ensured that Tunnels Beaches’ ads appeared for couples who were specifically looking for a distinctive and scenic location for their special day. By concentrating on keywords that reflected the venue’s unique selling points, such as its coastal setting and private beach access, we were able to attract more qualified leads who were genuinely interested in what Tunnels Beaches has to offer.

Campaign Optimisation & Cost Efficiency

Throughout the campaign, we continuously monitored performance and refined ad settings to reduce the overall cost per click (CPC). Our efforts focused on increasing the click-through rate (CTR) while driving more qualified traffic. As a result, we achieved greater ad visibility without inflating costs, significantly improving the cost-efficiency of the campaign.

Results

Since we began managing Tunnels Beaches’ Google Ads campaigns, the results have been both measurable and impactful, exceeding their expectations and driving significant business growth.

Increased Ad Visibility

Through precise targeting and optimisation, Tunnels Beaches’ ads were seen by over 3.75 million people. This massive increase in visibility ensured that their venue was consistently presented to couples actively searching for a unique wedding or elopement location, significantly boosting brand awareness.

Improved Click-Through Rate (CTR)

Our tailored approach to responsive search ads led to a 137% improvement in CTR. This indicates that our ads effectively resonated with the target audience, driving more engaged users to click through to the Tunnels Beaches website. By matching relevant keywords with compelling ad copy, we attracted more qualified traffic looking for exactly what the venue offers.

Cost Efficiency (CPC)

In addition to increasing visibility and engagement, we managed to reduce the cost per click (CPC) by nearly 40%. This improvement allowed Tunnels Beaches to generate more clicks without inflating their ad spend, making the campaign highly cost-efficient.

Significant Growth in Bookings

Most importantly, the campaign delivered on the core objective: increasing bookings. The number of wedding and elopement bookings grew by over 330%, providing Tunnels Beaches with a steady stream of new leads and helping them achieve their primary goal of boosting reservations.