Client Overview

Transaid is an international development organisation dedicated to improving road safety and access to healthcare in sub-Saharan Africa. Founded in 1998 by Save the Children and The Chartered Institute of Logistics and Transport (CILT), with HRH The Princess Royal as its Patron, Transaid has trained over 60,000 professional drivers and supports Emergency Transport Schemes to help pregnant women and children reach life-saving medical care.

Following a competitive tender process, Priority Pixels was appointed to design and develop a user-friendly, responsive website that aligns with Transaid’s recently refreshed branding. The key objectives were to effectively communicate their mission and impact, build credibility with stakeholders and provide an intuitive content management system for the Transaid team.

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Web Design & Development

UX Design

Brand consistency was a key focus of the website redesign. While Transaid had implemented its new branding on reports, brochures and social media content, it had not yet been fully integrated into the website. This visual disconnect weakened brand recognition and led to an inconsistent user experience. To address this, we incorporated Transaid’s signature brand assets throughout the new design and optimised them for web, ensuring a cohesive, attractive presence across both print and digital.

Special attention was also given to the site’s navigation. Previously, high-priority pages were buried within multiple layers of navigation, which made it difficult for stakeholders to locate the information most relevant to them. We restructured the menu and surfaced critical pages to create a clearer and more intuitive browsing experience.

To further enhance UX, we added a map of Africa showcasing Transaid’s active and completed programmes. Placed prominently on the homepage, this visually engaging feature allows visitors to grasp the scale and reach of Transaid’s work at a glance.

WordPress Development

Over the years, multiple updates and third-party modifications had been made to Transaid’s WordPress site, resulting in broken code and an increasingly unstable CMS. Rather than implementing the new design on a fragmented and outdated system, our in-house dev team rebuilt the site from the ground up to create a high-performing, purpose-built platform tailored to Transaid’s needs.

The Knowledge Centre is an important section of the website and part of Transaid’s mission to keep knowledge open and accessible for all. In order to effectively manage the 421+ documents, including training manuals, assessment tools, case studies and research papers, we developed a structured digital library with filtering, categorisation and search functionality.

On the backend, we built custom post types and content management tools, enabling Transaid’s team to quickly upload, organise and update resources without technical assistance.

What we do

Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.

We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.

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