Somerset Dementia Wellbeing Service

Since Somerset Dementia Wellbeing Service was a completely new initiative, there was no existing framework or branding in place. Our graphic design team took on the challenge of creating everything from the ground up. We started by developing a comprehensive visual identity, establishing brand guidelines that would define the service’s image across all platforms. This included designing a distinctive logo that reflects the mission of the service and selecting typography, colour palettes and imagery that evoke a sense of support and approachability. Our goal was to create a cohesive and professional brand that would foster trust and recognition among users.

Beyond the core elements, we extended the branding to cover a variety of materials that would be essential for community engagement. We designed impactful print assets, including flyers and pop-up banners, to ensure a consistent brand presence at events and public gatherings. By considering every detail, from digital to physical touchpoints, we ensured that the service’s identity was unified and memorable. This holistic approach not only established Somerset Dementia as a trusted resource but also strengthened its ability to connect with and support those affected by dementia, enhancing its reach and effectiveness.

The next step in bringing Somerset Dementia Wellbeing Service to life was developing a user-friendly and engaging website that would clearly reflect the service’s mission. Priority Pixels was honoured to win the contract for this project through a competitive tender process, showcasing our expertise in creating impactful and accessible digital solutions. Our web design and development team worked closely with the client to understand their needs and vision, ensuring that every element of the site would serve its intended audience effectively. We built an informative and highly accessible WordPress website, designed with clean, intuitive navigation and optimised for exceptional performance. Our focus was on delivering a platform that not only looked professional but also enhanced the brand’s online presence and reach.

One of the standout features of the website is an interactive map, seamlessly integrated using the Google Maps API. This map empowers users by allowing them to easily find and access essential dementia-related services within their area. By incorporating this functionality, we significantly improved user experience, making it simple for individuals and families to locate the support they need. Moreover, this feature contributes to better search engine visibility, ensuring that the service can reach more people who may benefit from its resources. The end result is a thoughtfully designed website that offers straightforward pathways for finding information. Our goal was to create a digital presence that directly connects with people affected by dementia, their carers and families, providing them with vital support when and where they need it most.