Client Overview
Role 1 Medical are a CQC Registered Independent Ambulance Service, Event Medical and Pre-Hospital Training Provider based in the South West. As a trusted provider of Ambulance Services and Event Medical Cover, Role 1 has a team of professionals committed to offering the highest standard of medical care across a wide array of environments.
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Branding, Web Design & Development
Brand Refresh
Priority Pixels were asked to help deliver a brand refresh, which included updating the Role 1 logo and creating a set of brand guidelines. The brand guidelines acted as a roadmap for designing various collateral, including roll-up banners and the new website. They ensured that the visual elements and design choices remained cohesive, reinforcing the brand identity and providing a unified brand experience across different touch points.
UX Design
Emphasising user interface UX best practices, the website was designed with a mobile-first approach to ensure an optimal experience across all devices. The clean and intuitive layout prioritises ease of navigation, making key information readily accessible with a well-structured menu and clear calls to action. High-quality images and engaging multimedia elements were thoughtfully integrated, enhancing the site’s aesthetic appeal and creating an inviting atmosphere that encourages users to explore Role 1’s services.
WordPress Development
The new website was built using WordPress, selected for its flexibility and user-friendly interface. The backend utilises Advanced Custom Fields (ACF), allowing the Role 1 team to easily manage content updates without requiring extensive technical knowledge. This streamlined approach empowers staff to keep the site fresh and relevant.
By focusing on these principles, Priority Pixels ensured that the Role 1 website not only met the functional requirements of a modern medical service but also provided an engaging and accessible experience for all users. The result is a cohesive digital presence that reflects Role 1’s commitment to excellence in medical care while reinforcing their brand identity.
What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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