Client Overview
The NHS East London Foundation Trust provides community health, mental health and primary care services across East London, Bedfordshire and Luton. Their Quality Improvement (QI) team leads initiatives aimed at fostering continuous improvement in healthcare delivery. The QI website is a critical platform for staff, patients and stakeholders, offering resources, shared learning opportunities and updates on ongoing and completed QI projects within the Trust. The QI team approached Priority Pixels as their existing website needed a complete rebuild to create a more user-friendly platform that would better serve their audience and be easier to manage.
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Web Design & Development
UI Design
Our primary challenge lay in reorganising the website’s vast content and structure, which had become overly complex and hindered usability. Recognising the need for an overhaul, our UI design team embarked on an in-depth analysis of the existing layout, delving into user interaction patterns and identifying key pain points. We focused on crafting a design that prioritised clarity and efficiency, utilising human-centred design principles to ensure the site met the diverse needs of its audience.
By restructuring the website with a logical and intuitive approach, we streamlined the user journey, eliminating barriers that previously made navigation cumbersome. The redesigned interface now guides users effortlessly through the site, allowing them to find and engage with vital resources with minimal effort. This meticulous attention to user experience not only simplified access to important content but also enhanced overall engagement, making the website a powerful and user-friendly resource for all who rely on it.
WordPress Development
After finalising the design, our WordPress development team set to work, rebuilding the website from the ground up. The new website is fully responsive, providing a seamless user experience across all devices, from desktop to mobile. At launch, we also ensured the site was accessible, making it easy for all users to navigate. Special attention was given to developing a secure and intuitive back-end system that allows administrators to manage content effortlessly.
The final result is a clean, modern and high-performance website tailored to the needs of both staff and service users. Along with the technical improvements, we provided training to the admin team, ensuring they are equipped with the skills and confidence to maintain and update the website moving forward.
We're a Healthcare Marketing Agency
As a healthcare marketing agency, Priority Pixels offer a full suite of services, including web design, SEO and paid media, all tailored to support your unique goals. With experience across both public and private sector clients, including the NHS and private healthcare companies, we understand the complexities of healthcare marketing. If you have any projects where you could use expert guidance, we’re here to help. Don’t hesitate to reach out; we’d love to be part of your journey!
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What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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We know how daunting the digital world can be; whatever your project, we're here to help. Book a call or drop us an email and we can discuss your exact requirements.
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