Client Overview
V.Group is the leading independent provider of global maritime support services based in 30 countries with a force of over 44,000 active seafarers. Covering catering, crew, technical services and ship and crew management, their onboard and offshore colleagues have support from an onshore team of over 3,000 employees.
Priority Pixels have been working with V.Group since 2018. In that time we have designed and developed websites for V.Group, SeaTec, Oceanic, Global Marine Travel, Marcas, International tanker Manager (ITM) and ShipSure brands. We have provided graphic design support for brochures, event stands and other marketing materials as well as implementing the ongoing SEO strategy for several of the group’s larger brands.
For more information on our individual projects and the solutions we’ve delivered, please read below.
V.Group
The V.Group website, built on WordPress, is a testament to our expertise in creating bespoke, high-performance digital solutions for complex global organisations. V.Group, as a leader in maritime support services, required a robust and scalable platform that could support their extensive operations and reach. Our team focused on building a customised WordPress solution, developing a site architecture that would handle V.Group’s diverse content needs while ensuring security and reliability at every level.
Our development process was tailored to meet the unique requirements of V.Group’s global operations. Our in-house team of website developers created a fully custom WordPress theme that prioritises performance and functionality. By building custom post types and implementing a flexible content management system, we enabled V.Group’s marketing team to easily update and manage the website’s content. Our approach emphasised clean, efficient code to maintain optimal performance, ensuring the site is fast and responsive even under significant traffic loads.
We provide V.Group with continuous maintenance and security updates, adhering to a schedule that has maintained 100% uptime since the site’s launch. Additionally, we support V.Group with ongoing technical improvements and SEO initiatives, ensuring the website remains a valuable asset in their operations. The successful deployment of their rebrand across all digital properties further highlights our commitment to delivering adaptable, long-term digital solutions.
Our collaboration with V.Group includes photography projects to visually capture the essence of their global maritime operations. Our photographer travelled to various locations across the UK to document key aspects of V.Group’s work, from dynamic shots of their crew management operations to detailed imagery of technical services. These high-quality photographs are used extensively across V.Group’s digital and marketing materials, adding an authentic and engaging visual element that reinforces their brand’s credibility and showcases the expertise of their onshore and offshore teams.
SeaTec
SeaTec, a key player in the maritime technical services sector and part of V.Group, recently embarked on a comprehensive website rebranding initiative. This effort was part of a broader strategy to align with the updated brand identity of V.Group. The rebranding aimed to modernise SeaTec’s digital presence, ensuring consistency across all online platforms and enhancing the user experience. To achieve this, Priority Pixels was selected to handle the development of the new website.
We applied our expertise to deliver a comprehensive and professional rebuild of the SeaTec website, ensuring it aligns with modern web standards and optimises user experience. We incorporated industry best practices, including responsive design to ensure seamless functionality across all devices and performance optimisation through streamlined coding and image compression, enhancing both user experience and SEO.
Our commitment to user experience (UX) design was evident in the intuitive navigation, clear calls to action, and aesthetically cohesive layout, which collectively reinforced SeaTec’s professional online presence.
Following the successful launch of the rebranded website, Priority Pixels has continued to play a vital role in its ongoing maintenance and security. Regular updates to plugins and core files are essential to keep the website running smoothly and securely, protecting it from potential vulnerabilities. This proactive approach ensures that SeaTec’s online presence remains robust and reliable, supporting the company’s mission to deliver maritime services worldwide.
Oceanic
With over 20 years of experience, Oceanic is a world leader in marine hospitality and catering. Operating from 16 locations globally, they provide a wide range of maritime services, including provisions management, tailored hospitality and medical solutions, serving more than 39 million meals across 1,500+ ships each year.
Since partnering with us through their parent company, V.Group, we’ve developed a strong, collaborative relationship focused on enhancing Oceanic’s brand visibility and refining their communication. Our first project together was launching Oceanic’s main website – a platform that showcases their full range of services and expertise in marine hospitality.
As Oceanic’s success continued, they approached us again to create a dedicated website for Oceanic Leisure, focusing primarily on their work with mega yachts and luxury liners. Designed to feel cohesive with their main branding, this new website brings a more refined look that reflects the exclusivity of their premium offerings.
Beyond website development, we’ve supported Oceanic with a range of graphic design services, producing high-quality brochures, event stands and various marketing materials that clearly communicate their services and help them stand out in a competitive market.
As part of an ongoing SEO strategy, Priority Pixels provides regular content creation to strengthen Oceanic’s website performance. Our copywriters produce content focused on maritime services and the company’s commitment to environmental sustainability – a crucial aspect in today’s eco-conscious world.
With open communication, monthly reports and regular meetings, our partnership ensures Oceanic continuously attracts and engages their target audience. This close collaboration reinforces Oceanic’s position as a leader in marine hospitality, committed to quality, sustainability and customer satisfaction.
Global Marine Travel
Global Marine Travel (GMT) provides comprehensive travel management services tailored specifically for seafarers and crews in the maritime industry. With a dedicated team operating around the clock, GMT offers a wide array of services including hotel bookings, visas, car rentals, rail services, private charters and more. This ensures that maritime professionals receive seamless, reliable travel solutions wherever they are in the world.
Priority Pixels has been working closely with GMT since the company merged with V.Group in 2019. Our first project was to redesign the GMT website from the ground up, aligning it with V.Group’s overall branding and digital presence. This bespoke website was developed with a focus on delivering a high-quality user experience. A variety of features were integrated, including live chat functionality and several travel management tools, all designed with ease of use in mind for both GMT’s customers and their internal teams.
The website redesign emphasised a modern UI (user interface) with clean, intuitive navigation and a responsive layout to ensure that users could access all essential services smoothly, whether they were on desktop or mobile. We focused on optimising the user journey by making important tools, such as travel booking, visa assistance, and customer support, highly accessible with minimal friction. Our UI designers also incorporated feedback from the GMT marketing team to enhance the platform’s overall usability.
In addition to the initial website revamp, Priority Pixels focused on developing a user-friendly and easily editable backend using WordPress, a powerful and flexible content management system. By leveraging WordPress’s built-in functionality and customisation options, we ensured that the GMT team could efficiently manage content, update travel tools, and make adjustments to the site with ease. The backend was designed to be intuitive, allowing the GMT staff to handle updates and changes without requiring advanced technical expertise. This approach enabled seamless content management and ensured that the website could evolve alongside the business.
Marcas
Marcas Supply Chain is an international, highly reputable contracting association of shipping companies providing access to commodities and services volume agreements with a portfolio of more than 260 suppliers. Since 1999, the team at Marcas has been dedicated to securing maximum value for goods and services for vessels all over the world – without compromising on quality or seafarer safety.
Priority Pixels are proud to have partnered with Marcas Supply Chain to create a stunning new website that exemplifies our commitment to outstanding design and user experience. Our team focused on developing a platform that not only looks great but also offers seamless navigation, allowing visitors to find essential information with ease. This redesign reflects our dedication to delivering a refined and engaging online experience.
Leveraging the capabilities of WordPress, we built a robust site with an intuitive admin area, empowering the Marcas team to manage content effortlessly. This user-friendly approach enables quick updates and maintenance without the need for extensive technical expertise, allowing Marcas to focus on providing exceptional value to their clients while enjoying peace of mind regarding site performance and security.
Overall, our collaboration with Marcas Supply Chain has resulted in a modern, effective website that highlights their commitment to quality and innovation in the shipping industry. We’re excited to support them in their mission and look forward to seeing the positive impact of this new digital presence.
SeaMed24
SeaMed24 provides tailored medical management solutions for the maritime industry, supported by a unique digital health platform. With patented technology for maritime operations, they ensure seamless medical services even without constant connectivity. The platform covers various aspects, including onboard operations, public health, case management and cost reporting, offering transparency, efficiency and data analysis for vessel health management. The company oversees comprehensive healthcare services, from crew wellness to risk management, aimed at optimising financial and operational efficiencies for vessels.
The Priority Pixels in-house development team designed and built the SeaMed24 microsite using WordPress, focusing on a UI that enhances user experience and aligns with the maritime industry’s needs. The website’s design features intuitive navigation, clear access to core services and an engaging visual presentation, ensuring that visitors can easily understand and connect with SeaMed24’s offerings.
Custom WordPress integrations were implemented to ensure responsiveness across devices, seamless performance and a visually compelling, brand-consistent interface.
From a development standpoint, Priority Pixels prioritised a backend that is straightforward for Oceanic staff to use, allowing easy content updates and site management. The WordPress dashboard was customised for intuitive navigation, empowering SeaMed24’s team to manage content, publish updates and maintain the site’s integrity effortlessly. This approach ensures that the site remains current, dynamic and aligned with the evolving needs of the business, supporting their digital strategy with a flexible and user-friendly CMS.
ShipSure
ShipSure is a cutting-edge marine digital platform developed by V.Group, a global leader in ship management and marine services. Tailored for marine industry professionals, ShipSure offers a convenient and flexible solution for managing ships and crew. With the launch of ShipSure 2.0, it was essential to create a website that reflected the platform’s innovation while providing an intuitive user experience. Priority Pixels played a crucial role in this endeavour, ensuring that even the most complex features were easily accessible and understood by users.
The user interface (UI/UX) was crafted with the specific needs of the marine industry in mind. Priority Pixels implemented intuitive navigation that logically segmented content, allowing ship management professionals to quickly locate information on fleet management, crew monitoring, and vessel tracking.
The design team focused on delivering a seamless experience, prioritising usability and accessibility to cater to a diverse user base. A clean, modern layout minimised distractions, enabling users to efficiently navigate the platform.
Developed on WordPress, the site leveraged the platform’s flexibility and scalability for ongoing content management. Priority Pixels created a custom theme that aligned with V.Group’s branding, ensuring visual consistency. They also integrated custom plugins to support ShipSure’s unique requirements, such as showcasing real-time data. Alongside this, SEO-friendly copywriting was provided to enhance the site’s visibility on search engines, while engaging content highlighted ShipSure’s key features and benefits.
What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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