Client Overview
Formed in 1972, the National Field Archery Society (NFAS) is dedicated to promoting and managing the sport of field archery across the United Kingdom. With over 6,000 members and more than 160 clubs, the NFAS provides a structured framework for archers of all levels to take part in competitions and events. Field archery, which involves shooting at targets of varying sizes over unknown distances in woodland settings, is at the heart of the society’s mission. NFAS approached Priority Pixels to create a new website that would enhance their online presence and better serve their members and committee.
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Web Design & Development
UX Design
Priority Pixels prioritised user experience (UX) in the redesign of the NFAS website, creating a visually appealing and highly functional website that makes it easy for members and visitors to access key information. The new design ensures that users can quickly find details about clubs, events and field archery shoots with an intuitive navigation structure. The website is fully responsive, providing a seamless experience across all devices and the design reflects NFAS’s brand, offering a professional and welcoming online hub for the archery community.
For committee members, the redesign simplifies administrative tasks, making it easier to update shoot dates, manage club information and handle other key responsibilities. The interface was designed to be intuitive, catering to users with varying levels of technical expertise and reducing the time needed to manage the site. By focusing on a streamlined, user-friendly design, Priority Pixels has enhanced the NFAS’s digital presence, supporting both its members and organisers more effectively.
WordPress Development
The website was built on the WordPress platform, chosen by Priority Pixels for its unmatched flexibility, ease of use and wide range of customisation capabilities. Custom post types and taxonomies were implemented to categorise and present information in a clear, efficient way, ensuring that important details like club locations, shoot schedules and membership resources were easily accessible.
The backend was designed with simplicity in mind, making it possible for committee members (regardless of their technical knowledge) to update content, manage events and edit member information with minimal effort. Custom user roles and permissions were established to ensure that the right people had access to the appropriate administrative functions, streamlining content management and making the day-to-day upkeep of the site smooth and hassle-free. This tailored development approach has empowered the NFAS to maintain an up-to-date, dynamic site that meets the ongoing needs of their community.
What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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