Direct Commerce

Direct Commerce is an online news magazine specialising in commerce, business, and B2B content, covering topics ranging from online shopping trends to insider gossip in the retail industry. With in-depth articles, profile features and exclusive subscriber-only content, the magazine serves as a valuable resource for professionals within the commerce sector.

However, Direct Commerce encountered significant issues with their newly built website. Key functions were not working, and the site suffered from slow loading times and frequent outages. It became clear that the previous developers lacked the necessary expertise to handle the complexity of the project, resulting in a poor user experience.

Priority Pixels was brought in to address these problems. After conducting an audit, it was discovered that the website relied too heavily on a page builder and plugins, which compromised its functionality and performance. To rectify this, Priority Pixels rebuilt the site with a focus on clean, efficient code, significantly reducing the use of plugins to ensure a more reliable platform.

The new website, developed by Priority Pixels, is fast, stable and easy to manage. This has allowed the Direct Commerce team to concentrate on producing and marketing their content, rather than constantly dealing with technical issues, ultimately supporting their ongoing growth in the online business journalism space.