Since 2022, we’ve been managing the Google Ads account for Babbacombe Model Village, delivering impressive results through strategic search engine advertising and display advertising. Our expertise in paid media has helped them achieve significant growth and improved pre-booking conversions.
When Babbacombe approached us, their main goal was to increase the number of pre-booked visits via their website. We tackled this by launching two highly targeted campaigns. The first was a Responsive Search Ad campaign, designed to capture potential visitors actively searching for relevant terms on Google. The second was a Responsive Display Ad campaign, which targeted a specific demographic and user behaviours aligned with Babbacombe’s ideal audience.
Additionally, we provided critical support for the launch of their new Mythical Kingdom attraction by creating a bespoke campaign over three months, designed to raise awareness and drive interest in the new offering.
Our efforts have generated impressive results. To date, the ads have reached over 3.9 million people across the UK, marking a 63.04% increase in impressions. Conversions have risen by 54.11%, and their conversion rate has improved by 8.33%, reflecting the success of our targeted approach.
By combining strategic search engine advertising with tailored display ads, we’ve helped Babbacombe Model Village achieve measurable growth. These results demonstrate the effectiveness of our paid media services in driving strong, data-driven outcomes that support business objectives.
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Priority Pixels provide digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your organisation’s goals. Every decision we make is grounded in strategy – whether it’s building high-performance websites, optimising your SEO, paid media and social media, or connecting your digital tools to improve efficiency and reporting.
We don’t believe in one-size-fits-all. Providing tailored services that align with your goals ensures your digital presence works harder, scales faster and delivers real results.
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