Request a Proposal
>Proud to work with
Our Microsoft Ads Services
Microsoft Search Ads
Strategic search campaigns target prospects using high-intent keywords across Bing and partner networks. Our keyword research identifies commercial terms your competitors miss, whilst optimised ad copy speaks directly to B2B pain points. Campaign structures align with your sales funnel, driving qualified traffic to conversion-focused landing pages that turn searches into business opportunities.
Microsoft Audience Ads
Advanced audience targeting reaches decision-makers through demographic, firmographic and behavioural data. We build custom audiences using company size, industry verticals and job functions to connect with your ideal prospects. Retargeting campaigns re-engage website visitors with personalised messaging, whilst lookalike audiences expand your reach to similar high-value prospects across Microsoft's network.
Microsoft Shopping Ads
Product-focused campaigns showcase your offerings directly within search results through visual merchandising. Our shopping feed optimisation ensures accurate product data, competitive positioning and compelling imagery that drives clicks. Strategic bidding manages product visibility whilst maintaining profitable returns, perfect for B2B companies selling equipment, software or professional products through e-commerce channels.
Microsoft Performance Max
Automated campaign technology maximises reach across all Microsoft advertising channels using machine learning optimisation. We configure Performance Max campaigns with strategic asset groups, audience signals and conversion tracking to scale your advertising efficiently. Real-time bidding adjustments and creative testing drive performance improvements whilst reducing manual campaign management overhead for busy marketing teams.
Microsoft LinkedIn Targeting
LinkedIn profile integration enables precise professional targeting unavailable through other advertising platforms. Campaign setup leverages job titles, company data and professional interests to reach specific decision-makers within your target market. Cross-platform insights combine LinkedIn engagement with search behaviour data, creating sophisticated audience profiles that improve campaign performance and lead quality.
Microsoft Ads Audits
Comprehensive campaign analysis identifies optimisation opportunities and performance gaps within existing Microsoft advertising accounts. Our audit process examines account structure, keyword strategies, audience targeting and conversion tracking to uncover missed opportunities. Detailed recommendations provide actionable insights for improving campaign performance, reducing costs and scaling successful advertising initiatives across your Microsoft Ads portfolio.
Our PPC Case Studies
-
Our Microsoft Ads Process
Microsoft advertising success requires strategic planning that aligns campaign objectives with business goals and target audience behaviour. B2B companies need campaigns that generate qualified leads rather than generic traffic, demanding sophisticated targeting strategies and conversion tracking systems. The platform’s integration with LinkedIn creates unique opportunities for professional targeting that requires careful campaign architecture and audience development.
Our process begins with comprehensive market research and competitor analysis to identify strategic opportunities within your industry vertical. We analyse search behaviour patterns, audience preferences and competitive landscape dynamics to develop campaigns that outperform existing market approaches. Strategic keyword research combines high-intent commercial terms with industry-specific language that resonates with your target prospects.
Campaign development focuses on creating sustainable advertising systems that scale efficiently whilst maintaining lead quality and cost-effectiveness. Our approach integrates Microsoft Ads with existing marketing technologies, ensuring seamless data flow and attribution across your digital marketing ecosystem. This foundation enables long-term campaign optimisation and strategic expansion across Microsoft’s advertising network.
-
Strategic Planning
Market research and competitive analysis form the foundation of successful Microsoft Ads campaigns for B2B companies. We examine your industry landscape, identifying competitor strategies, keyword opportunities and audience targeting gaps that create strategic advantages. This research reveals untapped market segments and high-value prospects that competitors overlook through superficial campaign planning.
Audience development combines Microsoft’s demographic targeting with LinkedIn professional data to create precise prospect profiles. Our planning process maps customer journeys from initial search through conversion, identifying touchpoints where Microsoft Ads can influence purchase decisions. Strategic campaign architecture ensures optimal budget allocation across search, audience and shopping campaigns based on performance potential and business objectives.
Goal setting establishes measurable outcomes that align Microsoft advertising performance with broader business objectives. We define conversion metrics, lead quality thresholds and return targets that justify advertising investment whilst providing clear performance benchmarks. This strategic foundation enables data-driven optimisation decisions and systematic campaign scaling based on proven results.
-
Campaign Development
Account structure development creates organised campaigns that scale efficiently whilst maintaining granular control over targeting and bidding strategies. Our approach separates campaigns by product lines, audience segments and geographic markets to enable precise performance tracking and budget optimisation. Strategic campaign naming conventions and labelling systems facilitate efficient account management and performance reporting.
Keyword research identifies high-intent search terms that connect with prospects actively seeking your services or solutions. We analyse search volume data, competitive landscape and commercial intent to build keyword portfolios that drive qualified traffic. Negative keyword development prevents irrelevant traffic whilst protecting campaign budgets from unqualified prospects who won’t convert into business opportunities.
Ad copy development speaks directly to B2B pain points whilst highlighting your unique value propositions and competitive advantages. Our messaging strategy addresses prospect concerns, positions your expertise and includes clear calls-to-action that guide users toward conversion. A/B testing frameworks enable systematic creative optimisation based on performance data rather than subjective preferences.
-
Audience Targeting
LinkedIn integration enables professional targeting capabilities unavailable through other advertising platforms, connecting campaigns with specific job titles, industries and company characteristics. Our targeting strategy combines demographic data with behavioural signals to reach decision-makers within your ideal customer profile. Custom audience development uses your existing customer data to create lookalike segments that expand reach whilst maintaining lead quality.
Retargeting campaigns re-engage website visitors with personalised messaging based on their browsing behaviour and engagement level. We develop audience segments for different stages of the buyer journey, delivering relevant content that guides prospects toward conversion. Sequential messaging strategies nurture prospects through multiple touchpoints, building awareness and trust that supports sales conversations.
Geographic targeting aligns campaign reach with your service areas and market expansion priorities, ensuring budget allocation matches business development objectives. We analyse market opportunities across different regions, adjusting targeting parameters and bidding strategies based on local competition and demand patterns. This approach maximises campaign efficiency whilst supporting strategic growth initiatives.
-
Bid Management
Automated bidding strategies optimise campaign performance using Microsoft’s machine learning algorithms whilst maintaining manual oversight for strategic adjustments. Our approach combines automated efficiency with human expertise, adjusting bidding parameters based on performance trends and business priorities. Strategic bid management balances cost efficiency with conversion volume to achieve optimal return on advertising spend.
Budget allocation distributes advertising investment across campaigns based on performance potential and business objectives rather than equal distribution. We monitor campaign performance continuously, reallocating budgets toward high-performing segments whilst scaling back underperforming areas. This dynamic approach ensures maximum efficiency from your Microsoft Ads investment whilst maintaining consistent lead generation.
Performance monitoring tracks key metrics including click-through rates, conversion rates and cost per acquisition across all campaign elements. Our reporting systems provide transparent insights into campaign performance, enabling data-driven optimisation decisions and strategic adjustments. Regular performance reviews identify trends and opportunities that inform ongoing campaign development and strategic planning.
-
Creative Optimisation
Ad creative testing systematically evaluates messaging variations to identify high-performing combinations that resonate with your target audience. Our testing methodology isolates individual elements including headlines, descriptions and calls-to-action to understand which components drive superior performance. Statistical significance testing ensures reliable results that inform creative strategy rather than random performance fluctuations.
Landing page alignment ensures advertising messages connect seamlessly with post-click experiences, maintaining message consistency that supports conversion optimisation. We collaborate with your team to develop landing pages that align with campaign messaging whilst addressing prospect concerns and guiding users toward desired actions. Conversion rate optimisation identifies page elements that improve user experience and increase lead generation.
Asset development creates comprehensive creative libraries that support ongoing campaign expansion and seasonal adjustments. Our creative strategy develops multiple messaging angles, value propositions and calls-to-action that appeal to different audience segments within your target market. This approach enables rapid campaign scaling whilst maintaining creative freshness that prevents audience fatigue.
-
Performance Analysis
Data analysis combines campaign metrics with business outcomes to evaluate Microsoft Ads performance against strategic objectives and return expectations. Our reporting methodology tracks leads through your sales funnel, attributing revenue outcomes to specific campaigns and audience segments. This analysis identifies high-value traffic sources that justify increased investment whilst revealing underperforming areas requiring strategic adjustment.
Competitive monitoring tracks market changes and competitor activities that impact campaign performance and strategic positioning. We analyse competitor advertising strategies, messaging approaches and market positioning to identify opportunities for differentiation and competitive advantage. This intelligence informs campaign adjustments and strategic planning for maintaining market leadership.
Optimisation recommendations provide actionable insights for improving campaign performance based on data analysis and market trends. Our recommendations prioritise changes with greatest impact potential whilst considering implementation resources and strategic objectives. Regular strategy reviews ensure campaigns evolve with market conditions and business priorities whilst maintaining consistent performance improvement.
-
Strategic Scaling
Campaign expansion strategies grow Microsoft Ads reach and impact whilst maintaining lead quality and cost efficiency standards. Our scaling approach tests new markets, audiences and campaign types systematically to identify growth opportunities that align with business expansion objectives. Gradual budget increases and careful performance monitoring ensure sustainable growth that supports long-term business development.
Platform integration connects Microsoft Ads with broader marketing technology systems including CRM platforms, marketing automation and analytics tools. This integration enables sophisticated attribution modelling and lead nurturing workflows that maximise the value of advertising-generated prospects. Cross-platform insights inform strategic decisions about channel investment and campaign optimisation priorities.
Long-term strategy development positions Microsoft Ads as a sustainable growth channel that adapts to market changes and business evolution. Our strategic planning considers industry trends, platform developments and competitive landscape changes that impact campaign performance and strategic positioning. This forward-thinking approach ensures continued advertising success whilst supporting broader business objectives and growth initiatives.
Microsoft Ads FAQs
How does Microsoft Ads differ from Google Ads for B2B companies?
Microsoft Ads reaches a distinct professional audience through Bing search and LinkedIn integration, often with lower competition and costs than Google Ads. The platform’s demographic skews toward higher-income professionals and decision-makers, particularly in enterprise environments where Bing is the default search engine. Priority Pixels develops Microsoft Ads strategies that complement existing Google campaigns whilst targeting prospects who don’t engage with Google advertising.
What makes LinkedIn targeting through Microsoft Ads effective for B2B marketing?
LinkedIn profile integration enables precise professional targeting using job titles, company data and industry classifications unavailable through other platforms. This targeting capability connects campaigns with specific decision-makers within your ideal customer profile, improving lead quality and conversion rates. Our LinkedIn targeting strategies focus on reaching prospects with purchasing authority and budget responsibility for your services.
Should B2B companies invest in Microsoft Ads if they already use Google Ads?
Microsoft Ads provides access to additional qualified prospects whilst offering lower competition and costs in many B2B sectors. The platform reaches users who don’t engage with Google search, expanding your total addressable market without cannibalising existing campaigns. Priority Pixels recommends Microsoft Ads as a complementary channel that diversifies lead sources whilst reducing dependency on single advertising platforms.
How do you measure Microsoft Ads success for B2B lead generation?
Success measurement focuses on lead quality metrics including conversion rates, lead-to-customer ratios and customer lifetime value rather than basic traffic metrics. We track prospects through your sales funnel using CRM integration and attribution modelling to connect advertising spend with revenue outcomes. Our reporting methodology evaluates campaign performance against business objectives and return on investment targets.
What budget should B2B companies allocate to Microsoft Ads campaigns?
Budget allocation depends on market opportunity, competitive landscape and existing advertising performance across other channels. We typically recommend starting with 20-30% of Google Ads budget to test Microsoft Ads effectiveness within your market. Priority Pixels develops budget strategies based on performance data and strategic objectives rather than arbitrary percentage allocations.
How long does it take to see results from Microsoft Ads campaigns?
Initial campaign performance indicators appear within 2-4 weeks, whilst meaningful lead generation typically develops over 6-8 weeks as campaigns optimise and audience targeting refines. B2B sales cycles extend campaign evaluation periods, with full performance assessment requiring 3-6 months of data collection. Our campaign development process includes milestone reviews that track progress toward established performance objectives.
Can Microsoft Ads target specific industries or company sizes effectively?
LinkedIn integration enables sophisticated firmographic targeting including company size, industry vertical and revenue parameters that precisely match your ideal customer profile. This targeting capability surpasses demographic options available through other advertising platforms, enabling campaigns that reach specific prospect segments. Priority Pixels develops targeting strategies that align with your sales team’s prospecting criteria and customer acquisition objectives.
What types of B2B companies achieve the best results with Microsoft Ads?
Technology companies, professional services firms and healthcare organisations typically achieve strong Microsoft Ads performance due to platform demographics and LinkedIn integration capabilities. Companies targeting enterprise decision-makers benefit from Bing’s prevalence in corporate environments and LinkedIn’s professional networking context. Our experience indicates success across diverse B2B sectors when campaigns align with appropriate targeting and messaging strategies.
How do Microsoft Shopping Ads work for B2B product companies?
Microsoft Shopping Ads showcase products directly within search results using visual merchandising that drives qualified traffic to e-commerce pages. B2B companies selling equipment, software or professional products benefit from shopping campaign visibility and product-focused targeting. Priority Pixels optimises shopping feeds and bidding strategies to maximise product visibility whilst maintaining profitable return on advertising spend.
Do you provide ongoing Microsoft Ads management and optimisation?
Priority Pixels provides comprehensive Microsoft Ads management including strategic planning, campaign development, ongoing optimisation and performance reporting. Our management approach combines proactive campaign adjustments with reactive responses to performance changes and market opportunities. Monthly reporting and quarterly strategy reviews ensure campaigns evolve with business objectives whilst maintaining consistent performance improvement and strategic alignment.
