Request a Proposal
>Proud to work with
Our Microsoft Ads Services
Microsoft Search Ads
Microsoft search ads connect your business with customers actively searching for your products or services. We develop keyword strategies, create compelling ad copy and optimise bids to ensure your campaigns reach the right audience at the right time, driving qualified traffic that converts into customers.
Microsoft Audience Ads
Audience advertising extends your reach beyond search results through Microsoft's display network. We create visually engaging ads that appear on premium publisher sites, targeting specific demographics, interests and behaviours to build brand awareness and drive conversions across multiple touchpoints.
Microsoft Shopping Ads
Shopping campaigns showcase your products directly within search results, displaying images, prices and store information. We optimise product feeds, manage bidding strategies and create compelling product listings that capture customer attention and drive sales for your e-commerce business.
Microsoft Performance Max
Performance Max campaigns utilise machine learning to automatically optimise ad placement across all Microsoft advertising channels. We provide strategic guidance, asset creation and performance monitoring to ensure these automated campaigns align with your business objectives and deliver maximum results.
Microsoft LinkedIn Targeting
LinkedIn targeting integration allows precise audience segmentation based on professional criteria including job titles, company size and industry sectors. We develop targeted campaigns that reach decision-makers and professionals, particularly effective for B2B organisations seeking qualified leads and business growth.
Microsoft Ads Audits
Microsoft Ads audits identify opportunities to improve campaign performance, reduce wasted spend and increase conversions. Our detailed analysis covers account structure, keyword strategy, ad copy performance and bidding optimisation, providing actionable recommendations to enhance your advertising investment.
Our PPC Case Studies
-
Our Microsoft Ads Process
Microsoft advertising success requires a structured approach that balances strategic planning with tactical execution. Priority Pixels follows a proven methodology that transforms your business objectives into effective advertising campaigns across the Microsoft advertising ecosystem. Our process begins with comprehensive market analysis and competitor research to identify opportunities within your industry sector.
Understanding your target audience behaviour on Microsoft platforms influences every campaign decision. We analyse search patterns, demographic data and conversion trends to develop advertising strategies that resonate with Microsoft’s unique user base. This audience typically includes professional users, higher-income demographics and decision-makers who respond differently to advertising messages than other platform users. Campaign development incorporates technical setup, creative development and performance tracking implementation.
We establish clear measurement frameworks that connect advertising metrics to business outcomes, ensuring every campaign element contributes to your growth objectives. Our systematic approach reduces campaign launch time whilst maximising initial performance through proven optimisation strategies. Regular review cycles ensure campaigns adapt to market changes, seasonal trends and business developments. We monitor performance indicators, adjust strategies based on data insights and implement improvements that maintain competitive advantage. This continuous optimisation approach delivers sustained advertising performance that supports long-term business growth and market position strengthening.
-
Strategy Development
Microsoft advertising strategy begins with understanding your business objectives, target audience and competitive landscape. We analyse your current marketing performance, identify opportunities within the Microsoft advertising ecosystem and develop campaigns aligned with your growth goals.
Our strategic approach considers the unique characteristics of Microsoft’s audience, which typically includes older demographics, higher income levels and professional users. This audience profile influences keyword selection, ad messaging and bidding strategies to maximise campaign effectiveness.
We establish clear key performance indicators, budget allocation strategies and timeline expectations. This foundation ensures your Microsoft advertising campaigns integrate seamlessly with your broader marketing strategy whilst delivering measurable business outcomes that support your long-term growth objectives.
-
Account Structure and Setup
Proper account architecture forms the foundation of successful Microsoft advertising campaigns. We create logical campaign structures that align with your business categories, products or services, ensuring efficient management and optimised performance tracking across all advertising activities.
Campaign organisation includes strategic ad group creation, keyword theme development and landing page alignment. This structure enables precise budget control, targeted messaging and detailed performance analysis. We implement conversion tracking, audience integration and automated bidding strategies where appropriate.
Account setup includes establishing proper attribution models, integrating with analytics platforms and configuring reporting dashboards. These technical foundations provide the data visibility needed to make informed optimisation decisions and demonstrate clear return on investment from your Microsoft advertising spend.
-
Keyword Research and Selection
Microsoft advertising keyword research identifies search terms your target customers use when seeking your products or services. We analyse search volume, competition levels and commercial intent to build keyword portfolios that balance reach with conversion potential.
Our keyword strategy considers the differences between Microsoft and Google search behaviours. Microsoft users often conduct more specific, commercial searches and show higher engagement with professional services. This insight influences our keyword selection and match type strategies for optimal campaign performance.
We develop keyword themes that support your business objectives, incorporating long-tail keywords for specific targeting and broader terms for reach expansion. Regular keyword analysis identifies new opportunities and eliminates underperforming terms, maintaining campaign efficiency and maximising advertising budget effectiveness.
-
Ad Copy Creation and Testing
Compelling ad copy differentiates your business within Microsoft search results and drives qualified clicks to your website. We create multiple ad variations that highlight your unique value propositions, address customer pain points and include clear calls to action that encourage engagement.
Microsoft advertising supports various ad formats including responsive search ads, dynamic search ads and expanded text ads. We optimise ad copy for each format, utilising available extensions like sitelinks, callouts and structured snippets to increase ad visibility and provide additional information to potential customers.
Continuous ad testing identifies the messaging that resonates most effectively with your target audience. We analyse click-through rates, conversion performance and quality scores to refine ad copy, improving campaign performance whilst reducing cost per acquisition and maximising return on advertising spend.
-
Bid Management and Optimisation
Strategic bid management balances campaign visibility with cost efficiency, ensuring your ads appear for valuable searches whilst maintaining profitable cost per acquisition levels. We monitor auction dynamics, competitor activity and performance trends to adjust bidding strategies accordingly.
Microsoft advertising offers various bidding options including manual cost-per-click, enhanced cost-per-click and automated bidding strategies. We select appropriate bidding methods based on your campaign objectives, whether focused on traffic generation, lead acquisition or revenue maximisation.
Regular bid optimisation incorporates performance data, seasonal trends and business priorities. We adjust bids at keyword, ad group and campaign levels to improve position for high-converting searches whilst reducing spend on underperforming areas, maintaining optimal campaign efficiency.
-
Performance Monitoring and Reporting
Continuous performance monitoring ensures your Microsoft advertising campaigns deliver expected results and identifies opportunities for improvement. We track key metrics including impressions, clicks, conversions and return on advertising spend across all campaign elements.
Our reporting approach provides clear insights into campaign performance, highlighting successful areas and identifying optimisation opportunities. Regular analysis includes competitor activity assessment, market trend evaluation and performance comparison against industry benchmarks to maintain competitive advantage.
Monthly performance reviews include strategic recommendations for campaign expansion, budget reallocation or targeting refinements. This ongoing optimisation approach ensures your Microsoft advertising investment continues delivering improved results and supporting your business growth objectives over time.
-
Continuous Improvement and Scaling
Long-term Microsoft advertising success requires continuous testing, learning and strategic expansion. We regularly evaluate new features, audience segments and campaign types to identify growth opportunities that align with your business development goals.
Campaign scaling involves expanding successful elements whilst maintaining performance standards. This includes geographic expansion, audience broadening, keyword portfolio growth and budget increases based on demonstrated return on investment and available market opportunities.
Our improvement process incorporates industry developments, platform updates and emerging best practices. Regular strategy reviews ensure your Microsoft advertising campaigns remain competitive, efficient and aligned with evolving business objectives whilst delivering sustained growth and improved market position.
Microsoft Ads Agency Devon FAQs
Why should Devon businesses consider Microsoft Ads over Google Ads?
Microsoft Ads reaches 35% of UK search market share with typically lower competition and cost-per-click rates. The platform attracts professional, higher-income demographics often overlooked by businesses focusing solely on Google. Priority Pixels develops Microsoft advertising strategies that complement existing Google campaigns, capturing additional qualified traffic at improved cost efficiency whilst reaching audience segments your competitors might miss.
How does Microsoft Ads targeting compare to other platforms?
Microsoft advertising provides unique targeting options including LinkedIn profile integration, allowing precise B2B audience segmentation based on job titles, company size and industry sectors. This professional targeting capability makes Microsoft Ads particularly effective for Devon businesses serving B2B markets, enabling campaign optimisation that reaches decision-makers and generates higher-quality leads than broader demographic targeting methods.
What budget should Devon businesses allocate to Microsoft Ads?
Microsoft advertising budget allocation depends on your industry, target audience and existing marketing spend. Priority Pixels typically recommends starting with 20-30% of your total search advertising budget for Microsoft campaigns. This allocation allows meaningful testing whilst maintaining primary platform investment, with budget adjustments based on performance data and market opportunity analysis.
How quickly can we expect results from Microsoft Ads campaigns?
Microsoft advertising campaigns typically show initial performance indicators within 2-4 weeks, with meaningful data for optimisation decisions available after 6-8 weeks. Conversion tracking and performance trends become clearer after 3 months of consistent campaign management. Priority Pixels provides regular performance updates and implements optimisation strategies based on emerging data patterns to accelerate campaign effectiveness.
Does Microsoft Ads work well for local Devon businesses?
Microsoft advertising offers excellent local targeting capabilities including geographic radius settings, location extensions and local inventory integration. Devon businesses benefit from reduced competition compared to Google Ads whilst reaching local customers through Bing, Yahoo and Microsoft partner sites. Priority Pixels develops location-specific campaigns that connect local businesses with nearby customers actively searching for their services.
Can Microsoft Ads integrate with our existing marketing tools?
Microsoft advertising integrates seamlessly with popular analytics platforms, customer relationship management systems and marketing automation tools. Priority Pixels configures tracking integration with Google Analytics, conversion import from other platforms and audience sharing between Microsoft and Google campaigns. This integration approach ensures consistent data analysis and coordinated marketing strategy across all advertising channels.
What makes Priority Pixels different from other Microsoft Ads agencies?
Priority Pixels combines certified Microsoft advertising partner status with deep local market knowledge and strategic campaign management expertise. Our approach focuses on sustainable growth rather than short-term metrics, developing campaigns that integrate with broader business objectives. We provide transparent reporting, regular strategy reviews and dedicated account management that prioritises your business success over agency convenience.
How do we measure Microsoft Ads campaign success?
Microsoft advertising success measurement depends on your specific business objectives, whether lead generation, sales revenue or brand awareness. Priority Pixels tracks relevant key performance indicators including conversion rates, cost per acquisition, return on advertising spend and customer lifetime value. We provide regular performance reports with actionable insights and strategic recommendations for campaign improvement.
What ongoing management do Microsoft Ads campaigns require?
Microsoft advertising campaigns require regular keyword optimisation, bid adjustments, ad copy testing and performance analysis to maintain effectiveness. Priority Pixels provides comprehensive campaign management including weekly performance monitoring, monthly optimisation updates and quarterly strategy reviews. Our ongoing management ensures campaigns adapt to market changes, seasonal trends and business developments whilst delivering consistent results.
Can Microsoft Ads help with our B2B lead generation goals?
Microsoft advertising excels at B2B lead generation through professional audience targeting, LinkedIn integration and higher-intent search behaviour. Priority Pixels develops B2B-focused campaigns that reach decision-makers during business hours, target specific industries and job functions, and utilise compelling ad copy that addresses professional pain points. This strategic approach generates qualified leads that convert into valuable business relationships.
Contact Us
Phone
01626 245061
Email
hello@prioritypixels.co.uk
Address
Unit 9 (1st Floor), Olympus Business Park, Kingsteignton Road, Newton Abbot, Devon, TQ12 2SN
Office Hours
9am to 5pm Mon-Fri.
Excluding Bank Holidays.
