Paid Media Insights
Performance Max Gets Smarter: What UK Businesses Should Know
Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch that’s been frustrating UK businesses...
By Nathan Yendle | 25th February 2026
Google Ads for Public Sector Organisations: Reaching Residents Through Paid Search
Public sector organisations face a different kind of marketing challenge to private businesses. Councils, NHS trusts, government agencies and housing associations are...
By Nathan Yendle | 23rd February 2026
Google Ads for Ecommerce: Driving Revenue Without Wasting Budget
Running Google Ads for an ecommerce store is straightforward in principle. You set a budget, pick your products, write some ad copy...
By Nathan Yendle | 18th February 2026
PPC Tracking After Third-Party Cookies: What Needs to Change
Third-party cookies have been the backbone of paid search conversion tracking for over a decade. They made it straightforward to follow a...
By Nathan Yendle | 16th February 2026
Instagram for B2B Marketing: When It Works and How to Get Results
Instagram isn’t what it used to be. Those perfectly curated lifestyle shots? Ancient history. B2B companies who’ve cottoned on to this are...
By Paul Clapp | 16th February 2026
What a PPC Audit Reveals About Your B2B Ad Spend
Most B2B organisations running paid search campaigns have a general sense of whether they are getting results. Monthly reports show click volumes,...
By Nathan Yendle | 16th February 2026
Nathan Yendle | 08/12/2025
Nathan Yendle | 01/12/2025
Nathan Yendle | 14/11/2025
Nathan Yendle | 13/11/2025
Nathan Yendle | 16/10/2025
Nathan Yendle | 13/10/2025
Nathan Yendle | 08/09/2025
Nathan Yendle | 28/07/2025
Nathan Yendle | 02/07/2025
What paid media covers
Paid media content includes Google Ads campaign structure, LinkedIn advertising strategies, Facebook Ads optimisation and PPC budget planning. Our articles cover B2B advertising techniques, targeting strategies and campaign management for businesses and public sector organisations.
Platform-specific advertising guidance
Stay informed about LinkedIn Ads targeting, Google Ads account structure and Facebook advertising best practices. Our analysis helps businesses understand platform changes and implement advertising strategies that generate qualified leads and improve return on investment.
B2B and public sector advertising
Learn about advertising approaches for professional services, public sector recruitment and B2B lead generation. Each article provides practical advice for reaching decision-makers and building authority through targeted paid advertising campaigns.
Expert paid media insights
Content written by our PPC specialists who manage daily advertising campaigns across Google Ads, LinkedIn and Facebook platforms. Articles combine platform expertise with practical implementation experience from B2B, healthcare and public sector advertising projects.
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