Paid Media
Common LinkedIn Ads Mistakes and How to Avoid Them
LinkedIn Ads are a powerful tool for reaching decision-makers, building authority and generating high-value leads. But many campaigns fall short because of common, avoidable...
How Much Does Google PPC Cost? A Guide to Setting Your Google Ads Budget
If you’re considering Google Ads for your business, one of the first things you’ll probably ask is: “How much does Google PPC cost?” It’s...
LinkedIn Integration in Microsoft Ads: A Targeting Powerhouse for B2B Campaigns
Targeting the right audience is one of the most critical elements of a successful B2B campaign. While Google Ads relies on behavioural data and...
What the 2024 Google Ads Safety Report Means for Advertisers
Google has published its 2024 Ads Safety Report, outlining how it responded to misuse, fraud and policy violations over the past year. If you...
10 Common Google Ads Mistakes (and How to Avoid Them)
Running a Google Ads campaign without a clear strategy can quickly lead to wasted budget, missed opportunities and disappointing results. For many B2B businesses,...
Why LinkedIn Ads Should Be Essential in Your Healthcare Marketing Mix
Healthcare marketing continues to face distinct challenges that require targeted, professional approaches. Traditional advertising channels often struggle to reach decision-makers within NHS trusts, private...
What to Expect from a Google Ads Audit
A lot of time, money and effort goes into running Google Ads campaigns. So when you’re not seeing the results you expect, it can...
Is Google Ads Worth It for B2B?
Many B2B businesses question whether Google Ads can truly deliver a return on investment. With long sales cycles, niche audiences and higher customer acquisition...
How to Generate High-Quality B2B Leads with LinkedIn Ads
For businesses targeting senior decision-makers, LinkedIn offers a level of precision that most platforms can’t compete with. With detailed targeting based on job title,...
Google Ads Trends 2025: What Matters Right Now
Google Ads Trends 2025 are already taking shape and the focus this year is sharper than ever: cleaner data, smarter automation and real outcomes....
Google Ads vs Facebook Ads for B2B: Which is Better?
Choosing the right paid media platform is a critical decision for any B2B business looking to invest in digital advertising. With so many options...
Maximising ROI: Best Practices for LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms are one of the most effective tools for capturing contact details from professionals. They are designed to remove friction, keep...
Google Ads Remarketing for B2B: How It Drives Conversions
Many businesses focus on attracting new traffic to their websites, but far fewer make full use of Google Ads remarketing to re-engage those visitors...
The Definitive Checklist for LinkedIn Ads Optimisation
LinkedIn has become one of the most powerful platforms for B2B marketing, but running campaigns isn’t the same as optimising them. Too often, businesses...
How to Improve Your Google Ads Quality Score
Quality Score is one of the most important and least understood metrics in Google Ads. It’s Google’s way of assessing the relevance and usefulness...
Why B2B Companies Shouldn’t Overlook Microsoft Ads
Many B2B companies default to Google when it comes to paid search. It’s familiar, widely used and undeniably effective — but it’s also expensive,...
LinkedIn Ads: Choosing the Right Format for Your B2B Objectives
LinkedIn Ads offer a range of formats, each with its own purpose, strength and place in the sales funnel. But too often, businesses default...
Microsoft Ads vs Google Ads: Which Platform Delivers Better Results for B2B?
Microsoft Ads and Google Ads are often compared by B2B marketers looking to maximise return on ad spend. While Google has the lion’s share...
Are You Wasting Budget on Microsoft Ads? How to Audit and Optimise Performance
Microsoft Ads can be a powerful part of a B2B paid media strategy, but without regular reviews and structured optimisation, campaigns can quickly become...
How to choose a PPC Agency
Whether you’re a business owner or a marketing leader, overseeing your own operations or leading a team, you might find yourself running self-managed paid...
Are Google Shopping Ads worth it?
Google Shopping Ads have become an integral component of digital advertising for businesses seeking to showcase their products to a vast online audience. These...
How to Create a Google Ads Account
If you’re wondering how to create a Google Ads account, you can rest assured you’re not the only one! Google Ads, formerly known as...
Top 10 Tips For Running An Effective Google Ads Campaign in 2022
At Priority Pixels, our clients always want to know the secret to an effective Google Ads campaign. The truth is, there is no magic...
What is the Difference Between Google Ads Smart Mode and Expert Mode?
Google Ads has become an enormously important platform over the last few years for large and small businesses alike. Implemented correctly, the platform can...
Meta and Facebook: What The Social Media Giant Rebrand Really Means
On October 28th last year, American media mogul and philanthropist Mark Zuckerberg, best known as the co-creator of social media giant Facebook, announced that...
Successful PPC Campaign and New Website for Gymboree Play & Music
The year was 1976. It was the year Apple was founded by Steve Jobs and some other guy. The cult classic film Rocky was...
Do I Need A PPC Campaign? How Pay Per Click Advertising Works and How We Can Help
A PPC campaign, or Pay Per Click campaign, is a smart tool designed to drive traffic to your website, increase conversion rates and improve...
