What do you get with a Priority Pixels SEO audit?
At Priority Pixels our SEO audits are in-depth because we know they need to be. We do not run automated SEO audits or compete with the free SEO audit services available. A free SEO audit may sound appealing but they will often provide misleading advice or information that is out of context. Any free or automated service won’t look at the specific details and intricacies of YOUR website and digital presence.
Each of the SEO audits we undertake is completed by an experienced member of our team who will work methodically through every aspect of your website and its technical footprint.
The report we produce is usually around 40 to 50 pages long and is split into five key areas that include on-site SEO, off-site SEO, user experience, content analysis and competitor analysis.
On-site SEO
The first step in each SEO audit examines all factors of on-site SEO including meta titles and descriptions, 404 errors, broken internal and external links, XML sitemaps, schema and structured data among many others.
Off-site SEO
In the section looking at off-site SEO we will audit your website’s backlink profile, social media channels and brand mentions. We also check all Google integrations to make sure they are set up and configured correctly.
User Experience
An optimised user experience is essential to the success of your website. This part of our report is where we look at mobile responsiveness, page speed and the activity of your current users and customers.
Content Analysis
Excellent content including copy, images and video are fundamental to any website. We analyse your content for keywords, duplicate copy, image and video optimisation and make recommendations for future content.
Competitor Analysis
An insightful exploration of other companies in your digital marketplace. This allows you to make informed decisions on your own SEO strategy and devise new content to source or create so that you can move ahead of the competition.
On-site SEO
On-site SEO (also known as on-page SEO) involves optimising individual website pages in an effort to push them higher up the Search Engine Results Pages (SERPs). On-site SEO differs to off-site SEO because it specifically refers to the content and HTML source code of the web page.
This section of the audit looks at a number of different but equally important on-site SEO factors. These include whether meta titles and descriptions have been well implemented, if the site is being indexed properly by the SERPs, the presence of any 404 errors or broken links, whether an XML sitemap has been created and if so, has it been configured in the right way.
We also look at your site’s schema markup and other forms of structured data to assess whether it has been set up correctly, if at all, and if there are any missed opportunities to enhance your SEO.
- Meta Titles
- Meta Descriptions
- URL Structure
- Index Coverage Status
- 404 Errors
- Broken Internal Links
- Broken External Links
- HTML Sitemaps
- XML Sitemaps
- Robots.txt
- Schema Markup
- Structured Data
Off-site SEO
Off-site SEO refers to activity that happens outside of your website and typical involves examining link building, social media and brand mentions.
This part of the audit looks at the domain name itself, specifically the domain authority and anything that can be done to improve it, as well as the domain age which is also an important factor.
We investigate the current backlink status of the website, including all broken, new and lost backlinks, to give your site a cleaner more efficient digital profile. A citation analysis is also provided to identify any brand mentions online which will highlight data that needs tidying up as well as potential new marketing opportunities. We also include a social media appraisal to help you refine your customer facing communication channels.
Finally, we check whether Google Analytics, Google Search Console and Google Tag Manager are properly calibrated and whether there are other additional features that may be of use to your website.
- Domain Authority
- Domain Age
- Broken Backlinks
- New Backlinks
- Lost Backlinks
- Social Media Analysis
- Citation Analysis
- Google Analytics
- Google Search Console
- Google Tag Manager
- Effects from Google Algorithm Updates
User Experience
SEO isn’t always just about driving traffic to your website. It’s essential to consider what happens when a user or potential new customer lands on your site and starts exploring. There is no point spending good time and money on SEO to drive traffic if customers won’t like your site when they get there.
In this part of our in-depth audit we look at how your website performs and whether it works well across all devices and browsers. We look at how fast your content loads and whether it can be optimised so that your users are not kept waiting. Then we dig into all of the analytics to really understand how your customers are using your site, what they look at and buy and how long they stay. This gives us, and you, really clear pointers to what is working and what definitely isn’t.
- Mobile Optimisation
- Page Speed & Performance
- Bounce Rate
- Users by Location
- User Journeys
- Exit Pages
- Goals & Conversions
Content Analysis
The content on your website could not be more important. We are all focussed on, driven and inspired by content and to win the SEO results yours has to be top notch in every single way.
In our content audit we undertake keyword research and examine all your existing copy to find out whether your site is saying the right things to the right people. We also check the website for any duplicate content that can cause issues and make recommendations on landing pages which will help drive more targeted traffic. We check each video and image on your site to make sure that they are properly optimised and we also include ideas and suggestions for future content that will boost your rankings.
- Keyword Research
- Content & Media Serving
- Duplicate Content
- Landing Pages
- Page Level Analysis
- Copy Analysis
- Image Analysis
- Video Analysis
Competitor Analysis
Analysing your competition is a great way to see how your current website measures up and could be improved. Reviewing the strengths and weaknesses of your competitors will allow you to identify opportunities and threats and respond accordingly from a position of knowledge. In this section we look at a range of factors, including your competitors’ domain authority, their backlink profiles and social signals.
Competitors may not be straightforward business competitors, they may be websites ranking higher than yours in the SERPs. We will normally ask you to supply a list of your competitors but will sometimes add in our own if we think they are relevant.
Recommended Actions
Once the SEO audit is complete, we arrange a phone call or face to face meeting to run through the results. SEO is complicated and doing it well takes time and experience. We’ll talk you through everything we’ve found and answer any questions you have about the current state of your website.
At the end of each SEO audit report we provide a list of recommended actions. These will be listed in priority order, starting with any critical issues followed by those that are necessary to achieve your long term aims.
After a review with our team, you can either take the audit and action the work yourself in-house or we can support you with as little or as much of the work as your budget allows. If you would like us to carry out the recommendations from the report an SEO roadmap will be created outlining the work on a month by month basis. This can be planned over any period of time you like so that the project unfolds at a pace that suits you and your business.
If you believe that your site would benefit from a detailed SEO audit, call us and we will talk you through the process, the costs and the positive outcomes that our other clients have experienced.
FAQs
Why is an SEO audit important?
SEO auditing is an important part of managing a successful website and keeping your SEO strategy up to date. Without regular auditing, you run the risk of threatening your site’s digital visibility and losing out on conversions and clicks.
Read our blog on why your website needs a regular SEO audit.
What happens during an SEO audit?
An SEO audit focuses on the technical aspect of your website. We analyse the data and information on your website and look for ways we can improve your SEO and ranking in search engines. For example, mobile optimisation is a hugely important SEO factor, and can impact your bounce rate, loading speeds and conversions.
Which is the best SEO Audit Tool?
With search engine algorithms getting progressively more complicated, SEO audit tools have become imperative in digital marketing.
Some of the best SEO audit tools available online are, SEMRush, Ahrefs and SpyFu. Of course you could always approach your local digital marketing agency that specialises in SEO audits for businesses and organisations.
How do I check my SEO rankings?
There are several online tools you can use to check your SEO rankings. Simply enter your domain and the keyword you would like to check. Your chosen tool will display your domain authority as well as any other relevant metrics.
What are the 4 main pillars of SEO?
There are four main pillars to your SEO that remain crucial to your overall digital strategy.
- Technical SEO – How effective your content can be crawled and indexed
- Content – Ensure you have relevant, high-quality content on your website
- Onsite SEO – Ensuring your website and each individual page is optimised for search engines, including your content
- Offsite SEO – Building authority within your niche to ensure search engines like Google and Bing rank you accordingly
For further assistance with your SEO, contact the team at Priority Pixels. Using these four crucial pillars, we can give your website a digital boost with an effective SEO strategy that actually works.
What is social signal in SEO?
A social signal refers to a page’s overall visibility on social media, including shares and likes. In SEO, social signal contributes to a page’s organic search ranking and acts in a similar way to backlinks.
What are inbound links in SEO?
Inbound links, also known as backlinks, occur when an external site publishes a link back to your website. As search engines algorithms use backlinks to work out who has authority in a certain topic, ensuring you have backlinks driving traffic back to your website is crucial for your SEO ratings.
Back in the day, it was all about how many inbound links you had. These days, search engines have started looking at quality over quantity. As a result, links from reputable (and relevant) websites are much better for your SEO than having thousands of spammy, low-quality links.
What is local SEO?
Local SEO is a strategy that assists businesses and organisations in becoming more visible in local search results.
If your business has a physical location or provides services in a specific area, then you will benefit from local SEO.
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