Backlink Analysis

Authority is a hugely important ranking factor and backlinks essentially act as a ‘vote of confidence’ from another website. If search engine algorithms see other websites linking back to your site in regards to a certain keyword or topic then those backlinks will have a positive impact on your domain authority. This in turn can improve your rank.

There are many benefits to backlinks, including better search engine rankings, more organic traffic and quicker indexing.

For a backlink to have a positive impact on your SEO, the website linking to your site must be genuine and have authority. Links from spam websites or sites with low domain authority can have a negative impact on your rankings.

How many backlinks you require will depend on your website as well as the keyword you choose. A keyword with high competition will be more difficult to rank for than a keyword will relatively low competition. This is why it’s important to do thorough keyword research and choose keywords that combine a high search volume with relatively low competition.

The cost of your backlinks will depend on the exact specifications of the websites you choose. Prices can vary from £20 up to £2000 depending on what you require and the domain authority (DA) of the site.

Generally, you can keep the cost of your backlinks down by writing your own content.

There are thousands upon thousands of websites online. The exact website you choose will depend on the unique specifications of your content, keywords and perhaps most important, your niche. There is little point in getting in touch with a technology website about your content if your website sells bespoke dog coats.

To get started, we recommend looking at SourceBottle and BizSugar.

There are many tools you can use to find domains that will publish your backlinks. This includes SEMRush, Ahrefs and SE Ranking.

If you would like to take matters into your own hands, you could also have a look for domains yourself. To do so, pair your keywords with “write for us” or “contribute”. For example, you write search for technology “contribute” or digital marketing “write for us”. Make sure you read through your chosen website’s guidelines before submitting any content or requests.

The best link building strategy focuses on quality and relevance. It’s important to remember quality is more important than quantity, and that ten quality links are better than a hundred bad ones.

The other important factor when it comes to link building is consistency. Make sure you’re regularly producing content and getting it published.

Other factors to consider are:

• Fix broken links – If you find a broken link, let the admin know and suggest a relevant page from your website.
• Check your competitor’s backlinks – Where are your competitors getting their link juice?
• Get active on social media – Social media can drive traffic and increase your brand awareness.

It’s also important to keep track of your backlinks. Besides monitoring your backlinks and ensuring your strategy is paying off, tracking your backlinks gives you insight into the anchor text, DA, and page authority of the websites you’re collaborating with.

Backlinks are when someone links to your website via a different webpage or online platform. Backlinks help improve your off-page SEO ranking in three main areas. By being used as a sign of validity to search engines. They allow search engines to discover new content when they revisit and re-scan websites. They increase your referral traffic.

If you can get other websites that rank highly for relevant keywords to link to your website, this is a vote of confidence to search engines that your content is reliable and valuable. Search engine bots re-crawl and scan webpages to make sure that they are presenting the most up to date information to searchers. When scanning web pages that have links to other pages, it helps them find new content that may also be relevant and informative.

Referral traffic means the number of people who enter your website via a backlink on a different website. This helps search engines work out how useful other people have found the information on your website. Backlinks found on pages with high traffic levels are more likely to increase your referral traffic

The more backlinks you have pointing to your website, the higher you will rank in search engine results pages.

An SEO Marketing Agency is a team of highly skilled SEO experts that help other businesses increase their ranking in search engine results pages. They will work with you and advise you on the best ways to increase your ranking and fully optimise your website. The team members that make up an SEO agency will be skilled in different areas of search engine optimisation. This will allow them to create an in-depth and thorough strategy to make sure your website is fully optimised. An SEO agency will take the proper steps to help grow your business and keep you informed of how the changes have improved your site. Aspects of SEO that an SEO agency should do include:

• A full SEO audit
• Backlink analysis
• Content optimisation
• Technical SEO
• Adding important structured data
• Rendering optimisation

An SEO Marketing Agency will work on all aspects of both on page and off page SEO for your website and help to increase your search engine ranking in an organic way.