Google Analytics

Google Analytics allows you to set up conversion tracking for specific goals, such as completed purchases, form submissions, or newsletter sign-ups. By monitoring these conversions, you can evaluate the effectiveness of your marketing efforts and optimise accordingly.

Google Analytics provides insights into which content performs best in terms of page views, time on page and user engagement. By analysing these metrics, you can identify opportunities to optimise underperforming content or double down on successful topics.

In Google Tag Manager, a tag is a piece of code (such as Google Analytics tracking code) that you want to add to your website. A trigger is a condition that tells the tag when to fire, such as when a user clicks a button or submits a form.

Google Analytics allows you to track organic search traffic, keyword performance, landing page effectiveness, and user behaviour on SEO-optimised pages. By monitoring these metrics, you can assess the impact of your SEO strategy over time.

Yes, Google Analytics can be integrated with other tools like Google Ads, Search Console, and email marketing platforms to provide a complete picture of your digital marketing performance and user behaviour.

To ensure GDPR compliance, you need to anonymise IP addresses, obtain user consent for data tracking, and have a clear privacy policy that explains how data is collected and used. Google Analytics provides options to help manage this.

Google Tag Manager simplifies tracking form submissions by allowing you to set up a trigger that fires when a user submits a form. This enables you to collect data on the success rate of forms without modifying the form’s code.

To ensure accuracy, it’s essential to set up filters, exclude internal traffic, and configure goals properly. Additionally, you can use tools like Google Analytics Debugger and perform regular audits to verify the accuracy of your data tracking.

Google Analytics offers enhanced E-commerce tracking, which enables you to monitor product performance, shopping behaviour, transaction details, and overall sales metrics. This helps you optimise your online store and improve sales strategies.

A session represents a single visit to your website, including all interactions that occur during that visit. A user represents an individual visitor and one user can have multiple sessions over time.