Client Overview
The Giaroli Centre specialises in neurodevelopmental psychiatric conditions such as ADHD and Autism, offering dedicated care for children, adolescents and adults. Founded in 2014 by Dr. Giaroli to address gaps in NHS services, the centre provides exceptional support for patients and their families. Their multidisciplinary team of medical doctors and clinicians work together to deliver personalised treatment plans that enhance neurodevelopmental health and overall well-being.
The Giaroli Centre approached Priority Pixels seeking a complete rebrand and new website to boost their online presence and enhance user experience. They needed a fresh, modern look to better reflect their professionalism and dedication to patient care.
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Branding
Our experienced graphic design team embraced the challenge of transforming The Giaroli Centre’s visual identity to better reflect their professionalism and dedication to neurodevelopmental care. Tasked with creating a fresh, modern look, the team began by designing a new logo that encapsulates the centre’s compassionate approach to supporting patients with ADHD, Autism and other neurodevelopmental conditions. This updated logo was crafted to be distinctive yet versatile, symbolising The Giaroli Centre’s values and setting the tone for their brand across all platforms.
With the new logo in place, we developed a set of brand guidelines to ensure cohesive and professional presentation throughout every touchpoint. These guidelines include a carefully chosen colour palette, typography standards and visual elements that align with the centre’s mission and appeal to their target audience. This consistency spans all channels, from the website and social media profiles to personal materials like email signatures, letterheads and business cards.
Web Design & Development
UX Design
The newly launched website for The Giaroli Centre features an enhanced, interactive layout that thoughtfully combines intuitive user experience (UX) with the refreshed branding. The design begins with a streamlined, easy-to-navigate structure, enabling visitors to quickly locate essential information on services, team expertise and contact options. Each page is meticulously organised, guiding users through the site with clear calls to action and consistent visual cues that align with the centre’s brand identity.
By incorporating the new branding into every element, from colour schemes and typography to iconography and imagery, we created a cohesive look and feel that reflects The Giaroli Centre’s professionalism and warmth. The modern aesthetic is not only visually appealing but also establishes trust and credibility, presenting the centre as a leader in neurodevelopmental care.
Additionally, interactive features, such as service-specific information panels and accessible contact forms, enhance engagement, encouraging prospective patients to explore and connect with the centre. This user-friendly experience ultimately supports The Giaroli Centre’s mission by making the journey from initial website visit to becoming a patient seamless and welcoming, effectively positioning the centre for growth and greater community impact.
WordPress Development
To bring these designs to life, our in-house development team utilised WordPress to build a fully customised, user-friendly website tailored to The Giaroli Centre’s unique requirements. WordPress was chosen not only for its flexibility but also for its scalability, allowing us to create a website that can grow with the centre’s evolving needs. Every aspect of the site was built from the ground up, ensuring a bespoke design and functionality that align precisely with their brand vision.
Our developers crafted custom templates, page structures and unique interactive features to provide an engaging user experience while maintaining optimal site performance. We prioritised an intuitive back-end layout, making it simple for non-technical staff to make updates and manage content. With easy-to-use content management tools and tailored user permissions, the platform grants The Giaroli Centre complete control over their website, enabling seamless updates without the need for technical support.
To empower The Giaroli Centre’s team, we conducted staff training sessions, guiding them through essential tasks like adding new content, adjusting images and managing blog posts. These sessions ensured that the team could confidently navigate the WordPress dashboard, effectively maintain the website and make regular updates as needed, supporting long-term self-sufficiency and adaptability.
What we do
Priority Pixels is a B2B Marketing Agency providing digital solutions that deliver. Our approach combines cutting-edge design, data-driven marketing and seamless technology integration to help support your business or organisation’s goals. Every decision we make is grounded in strategy, whether it’s building high-performance websites, optimising your SEO, paid media, or connecting your digital tools to improve efficiency and reporting.
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